Joe Rizzo’s Post

As an executive, are you overlooking a critical revenue growth opportunity? If you're not intentionally mapping and optimizing user journeys across channels, the answer is likely yes. Fragmented paths are a conversion rate killer. In this must-read guide, you'll learn a proven system to maximize sales by perfecting the customer journey: - Journey Mapping Framework: Visualize every touchpoint from awareness to purchase - Conversion Funnel Modeling: Identify dropoff points sabotaging revenue using AIDA, TOFU, etc. - Optimization Playbook: Specific tactics to elevate engagement and guide users towards conversion Proper journey mapping leads to 20%+ conversion rate increases on average! As an executive, you can't afford to let this big revenue opportunity slip through the cracks. Read the blog post right now and discover how to improve your customer journey to increase conversions. https://lnkd.in/gb2Awzbe #ConversionRateOptimization #BusinessGrowth #DigitalMarketing

One of my favourite ways to increase conversion? The Four Forces framework. We love this, understanding it is like lighting lightbulbs everywhere. From paid ads to sales flow. Unlocking predictable growth post-seed can feel like an exhausting puzzle, but the Four Forces framework offers a structured approach to understanding customer behaviour and driving engagement. 🌟 Push of the situation: Identify the pain points and situations that push customers to seek a solution. Craft your messaging to highlight how your product alleviates these specific pain points. 🌠 Pull of the new solution: Showcase the benefits and outcomes of adopting your product. Use case studies and testimonials to illustrate real-life successes and the value your solution brings. 🛑 Anxieties of the new solution: Address common concerns and objections head-on. Provide clear, honest information to mitigate fears and build trust with potential customers. ⛓️ Habit of the present: Understand the inertia and habits that keep customers tied to their current solutions. By understanding and prioritising these forces, you can craft marketing strategies that not only attract but also convert and retain customers. Our approach to defining them is through desk research -> qualitative -> quantitive insights. DM me if you'd like to find out more about how we use them! #FourForces #StartupGrowth #MarketingOptimisation #CustomerInsight

Marketers: "We got 1K more free trial sign-ups this month!" CMO: "Great! How many of them converted?" . . . Don't blame your marketing or growth team when they can't answer. It's easier to track surface-level metrics like sign-ups, impressions, and clicks. We realized even the biggest tech companies lack visibility at the bottom of the funnel. But when we helped their growth teams track and predict: - Customer LTV - Conversion - Retention It led to: - 30% more corporate plans - 3.5x more VIP paying customers - 38% return on ad spend And the icing on top every CMO wants to hear: 👉 They didn't even need to increase their ad budget. So when others say you need money to make more money. Voyantis.ai is here to prove otherwise. #artificialintelligence #marketing #growth #strategy #VBB

Getting more users can either: A → Bring you more profit 💸 B → Just increase your costs ⚠ So, how do you get more profitable users vs those that just burn your CAC? It's simple — know their likelihood of: ➡ Solving their problem through your product ➡ Paying continuously for X amount of months ➡ Grabbing your upsell and cross-sell offers ➡ Referring you to more potential users We found that successfully doing all of the above for the right users is so much more impactful in terms of revenue and profitability than doing some of the above for as many users as possible. Our clients realized the same. And they reported impressive outcomes: ⬆ At least 35% more high-value subscriptions ⬆ A 20%-50% increase in Return on Ad Spend (ROAS) ⬆ Over a 25% increase in Average Revenue Per User (ARPU) ⬇ A significant reduction in Customer Acquisition Cost (CAC) by at least 25% That's the impact of optimizing for the right user. #artificialintelligence #marketing #growth #strategy #VBB

Getting more users can either: A → Bring you more profit 💸 B → Just increase your costs ⚠ So, how do you get more profitable users vs those that just burn your CAC? It's simple — know their likelihood of: ➡ Solving their problem through your product ➡ Paying continuously for X amount of months ➡ Grabbing your upsell and cross-sell offers ➡ Referring you to more potential users We found that successfully doing all of the above for the right users is so much more impactful in terms of revenue and profitability than doing some of the above for as many users as possible. Our clients realized the same. And they reported impressive outcomes: ⬆ At least 35% more high-value subscriptions ⬆ A 20%-50% increase in Return on Ad Spend (ROAS) ⬆ Over a 25% increase in Average Revenue Per User (ARPU) ⬇ A significant reduction in Customer Acquisition Cost (CAC) by at least 25% That's the impact of optimizing for the right user. #artificialintelligence #marketing #growth #strategy #VBB

Social media is more than just a marketing tool—it’s a way to stay connected with your customers every day. Whether it’s sharing updates, answering questions, or showcasing your latest offers, being active on social media helps you build relationships and trust. An important part of social media marketing: Conversion Rate Optimization (CRO), which is all about making sure that the people engaging with your content are actually taking the next step—whether that’s buying something, signing up for your newsletter, or booking a call.

Did you know a slow website is likely draining your revenue? 💸 Sluggish load times can disrupt the customer journey, causing potential buyers to abandon their path to purchase. Explore our guide to uncover essential tips to optimize your site’s speed, ensuring a seamless experience that keeps your audience engaged and satisfied. ⚡️ Don't let your website be a bottleneck in your conversion funnel. https://lnkd.in/eC4mXKGT #websiteoptimization #boostyourspeed #webdesign #seotips #digitalmarketing #fasterweb #bccinteractive

🔍 What Is a Conversion Funnel? At its core, a "conversion" is the desired action a business seeks from a potential customer, often a purchase or subscription. Funnels and visual models depicting the customer journey illustrate the path from initial contact to conversion. 🎯 ToFu, MoFu, BoFu: Conversion Funnel Analysis Breaking down the conversion funnel into three crucial segments: 🔻Top of the Funnel (ToFu): Casting a wide net, focusing on awareness and attracting a broad audience. 🔻Middle of the Funnel (MoFu): Nurturing leads, building connections, and guiding potential customers toward a decision. 🔻Bottom of the Funnel (BoFu): Closing the deal, converting prospects into loyal customers. Each funnel stage demands unique strategies: 🚀 Top of the Funnel: Engage with impactful marketing tactics, leverage diverse content types, and track metrics like reach and impressions. 🤝 Middle of the Funnel: Develop connections through personalized content, utilize case studies, and measure engagement metrics. 🛍️ Bottom of the Funnel: Deploy convincing tactics, offer exclusive content, and measure conversion rates and customer retention. Ready to optimize your conversion funnel? 📊 Thank you, @Semrush, for the fantastic guide! #ConversionFunnels #MarketingStrategy #BusinessSuccess #CustomerJourney

You've highlighted some critically important metrics that every growth marketer should be tracking closely. Monitoring and optimizing these key performance indicators (KPIs) is essential for driving sustainable business growth and maximizing return on investment (ROI). 1. Customer Acquisition Cost (CAC): As you mentioned, keeping a close eye on CAC is crucial for understanding the efficiency of your marketing and sales efforts. By continuously working to lower CAC through tactics like optimizing ad targeting, refining messaging, and streamlining the sales process, you can improve the profitability of each new customer acquisition. 2. Lifetime Value (LTV): Maximizing LTV is just as important as acquiring new customers. By understanding the true lifetime value of your customers and focusing on delivering exceptional value and experiences, you can foster long-term loyalty and maximize revenue over the customer lifecycle. 3. Conversion Rates: Optimizing conversion rates across your sales funnels and marketing touchpoints is critical for maximizing the return on your acquisition efforts. Tactics like A/B testing landing pages, refining value propositions, and improving user experiences can significantly boost conversion rates and drive more efficient growth. 4. Engagement Rates: Engagement is a key indicator of how well your content and messaging are resonating with your audience. By closely monitoring engagement metrics and experimenting with interactive content, personalization, and targeted updates, you can better capture and retain audience attention – a critical factor for driving conversions and customer loyalty. 5. Churn Rate: As you noted, a high churn rate can quickly erode the gains made through customer acquisition and engagement efforts. Closely monitoring churn and implementing strategies like proactive customer support, continuous product improvement, and targeted retention campaigns can help stem customer attrition and maximize LTV. By diligently tracking and optimizing these key metrics, growth marketers can gain invaluable insights into the health and efficiency of their marketing and sales initiatives. Armed with this data-driven understanding, they can make informed decisions, iterate strategies, and drive sustainable, profitable growth. I would be very interested in learning more about the specific actionable strategies you recommend for leveraging these metrics to drive growth. Your daily insights on this topic could prove invaluable for growth marketers looking to gain a competitive edge.

Action Items for the Growth Marketer: Focus on optimizing marketing initiatives and user journeys to reduce acquisition costs. Use data-driven insights to personalize acquisition strategies and target high-value customer segments. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here.#PLG #ProductLedGrowth #GTM #GoToMarket