Voyantis

CMOs, which option would you choose? 𝗢𝗽𝘁𝗶𝗼𝗻 𝗔: Optimize ad campaigns after 6 months. 𝗢𝗽𝘁𝗶𝗼𝗻 𝗕: Optimize ad campaigns within Day 1. Seems like an obvious choice, but the reality is: On Day 1, all users look the same. 🤔 Most companies typically need ~6 months' worth of data to know each user's true value. > How long a user keeps buying from you > How much a user spends in total By that time, we would have already spent too much CAC on a low LTV user. Those are wasted ad $$$ that could have been allocated to profitable users. So, the goal isn't just to rack up conversions. But also to maximize return on ad spend. How? Early signals. Here are examples of early signals in the fintech space: - First website visit - First money transfer - First bank connection These are early signals that we can send to ad networks instantly. The result... Our ad campaigns are continuously optimized to target: ✔ the most engaged and activated ✔ likely to buy more / premium plans ✔ and likely to keep buying for a long time #artificialintelligence #marketing #growth #strategy #VBB

🌟 Rasa, Welcome to Voyantis! 🌟 Say hello to our newest star, Rasa Kulakauskaite! With over a decade of experience in adtech and martech, her career highlights include managing complex solution rollouts and driving strategic initiatives for enterprise clients. She was also recognized as a top Solutions Ambassador in 2022 for achieving the highest global customer retention and net retention. Rasa brings to Voyantis a proven track record in optimizing customer experiences and implementing innovative marketing strategies. Rasa is joining Voyantis as our new Sales Engineer. Here at Voyantis, we're all about making customer acquisition smarter and more efficient. Think AI-powered predictions and proven strategies that have already wowed big names like Moneylion, Miro, Figma, and Notion. Rasa is joining us at an exciting time as we keep pushing the boundaries of AI, data, and digital marketing. And yes, we're hiring! We're excited to have you in our crew! Looking to be part of our journey? Dive into our current openings here: https://lnkd.in/gRivJhG #NewHire #WelcomeAboard #TeamVoyantis #MarketingInnovation #CareersInTech #VBB

🚀 From 0 to 4 Million Customers in FinTech Growth What does it take to scale a FinTech company to millions of users? In this new Voyantis Growth Talks series, created in collaboration with NYC Fintech Women , we sat down with Kira Speer, Head of Growth at Comun and former growth leader at Nubank—one of the most remarkable FinTech success stories in the world. ✨ Key Highlights: 📈 The strategies that propelled Nubank Mexico from 0 to 4 million customers. 💡 How predictive LTV modeling boosts ad spend efficiency and drives sustainable growth. 🤝 Building trust and community through innovative partnerships in FinTech. 🎙️ Catch the full session hosted by Sasha Pilch, Co-Founder of NYC Fintech Women, and uncover actionable strategies for acquisition, retention, and building a standout brand. 🎥 Watch now—link in the first comment. #Voyantis #Comun #NYCFINTECHWOMEN #FinTech #GrowthStrategy #CustomerAcquisition #WomenInFinTech #VBB #LTV #predictive-insights-alerts

How well do you know your ideal customer? 𝗔: I optimize for sign-ups and conversions. 𝗕: I optimize for my highest-paying customers. See the difference? Someone could convert once and never buy from you again. Someone could sign up for a free trial but won't get the premium plan. Let me ask you again: Do you know your ideal customer? The role that will activate an entire department. The demographic that will spend the most $$$ in total. The customer behaviors that signal they will buy over and over again. Pierre Herubel's advice: Spend more time studying your target market. Understand: - WHY they buy - HOW they buy - And FOCUS on the ideal customer I agree. We spent years building a platform that optimizes ads for this. Why? It's the scalable path to achieving profitability. #artificialintelligence #marketing #growth #strategy #VBB

🌟 Assaf, Welcome to Voyantis! 🌟 Say hello to our newest star, Assaf Fisher! With over 2 years of experience using SQL, Excel, and Tableau to unlock insights and drive decision-making, Assaf joins us from Yotpo, where he played a pivotal role in analyzing complex datasets and building dashboards to improve business processes. His prior experience includes positions as a Product Analyst at Taboola and a Data Analyst at Data Guild, where he solved key business questions and maintained dashboards across various functions. Assaf is joining Voyantis as our new Data Analyst. Here at Voyantis, we're all about making customer acquisition smarter and more efficient. Think AI-powered predictions and proven strategies that have already wowed big names like Moneylion, Miro, Figma, and Notion. Assaf is joining us at an exciting time as we keep pushing the boundaries of AI, data, and digital marketing. And yes, we're hiring! We're excited to have you in our crew! Looking to be part of our journey? Dive into our current openings here: https://lnkd.in/gRivJhG #NewHire #WelcomeAboard #TeamVoyantis #MarketingInnovation #CareersInTech #VBB

🌟 Idan, Welcome to Voyantis! 🌟 Say hello to our newest star, Idan Giterman! Previously, Idan worked in the CT Department at MAR Ltd., where he developed a hands-on understanding of technical teamwork. Driven by a love for data solutions, Idan helps teams make informed decisions through data. Idan is joining Voyantis as our new Data Analyst. Here at Voyantis, we're all about making customer acquisition smarter and more efficient. Think AI-powered predictions and proven strategies that have already wowed big names like Moneylion, Miro, Figma, and Notion. Idan is joining us at an exciting time as we keep pushing the boundaries of AI, data, and digital marketing. And yes, we're hiring! We're excited to have you in our crew! Looking to be part of our journey? Dive into our current openings here: https://lnkd.in/gRivJhG #NewHire #WelcomeAboard #TeamVoyantis #MarketingInnovation #CareersInTech #VBB

𝗢𝗽𝗲𝗻𝗱𝗼𝗼𝗿 𝗤𝟮'𝟮𝟰: $1.5 billion in revenue Sold 4K total homes plus 1.7K under contract for purchase. How does Opendoor make money through its business model? Opendoor makes money via: ↳ Seller fees when homes are sold through the platform ↳ Profits from homes bought by sellers and resold on the platform ↳ Home loans in the form of interest income It's a marketplace for one of the most expensive items on the market— a house. Opendoor is a great case study for selling expensive items or high ACV products. So what's their strategy? 1. Partnerships with leading industry brands 2. Agreements with resale brokers via commissions 3. A multichannel approach via paid & earned media Sometimes, you need to get access to the right people first before you can sell to your target customers. This can translate to: ↳ Winning the trust of a decision-maker ↳ Matching the right offer with the right buyer ↳ Positioning ads to the big player instead of the end user Opendoor is one of our newest clients at Voyantis.ai 🏠 To improve their profitability, we'll use a value-based bidding ad strategy to target high LTV customers. Would you sell high ACV products using the same strategy? #artificialintelligence #marketing #growth #strategy #VBB

Before the launch: If it's not perfect, it doesn't go out. During the launch: Tracking every metric every second. After the launch: Nothing makes sense. A lot of our clients come to us with this scenario. Working with top companies like SEMrush, Notion, and Miro.... we realized: 1. It doesn't need to be perfect. It needs to go out. Why? You need the data to optimize your ads. 2. It's a waste of time tracking every metric every second. Track and predict the ones that matter. 3. The numbers don't make sense because most teams don't have the right visibility. Most teams can see how many viewed an ad or clicked it— which is good. But what they can't see is: ↳ Who is ready to buy vs just curious ↳ Who will bring in a team vs just a trial account ↳ Who will spend more money vs just wanted the discount That's the visibility growth, marketing, and ad teams need in order to convert and generate a return on the ad spend. Or else, we're just launching ads as a marketing expense— not an investment. How's your return on ad spend? 🤔 #artificialintelligence #marketing #growth #strategy #VBB

UPDATE: Access the 𝗟𝗧𝗩 & 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹 here: https://bit.ly/4hDPLxt We've been growing 3X each year. I figured we could share some of the growth with my network. Giving away for FREE our 𝗟𝗧𝗩 & 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹 based on an analysis of 50,000 ads. No catch, no email paywall. Just a great starter tool for those looking to improve their return on ad spend. Why did we build this? After analyzing over 50,000 ads of high-spending D2C brands on their main performance channels, we found out 32% of ad groups or creatives had a 20% lower ROI than the target LTV. Even big companies couldn't escape the curse of wasted ad spend. This means that CMOs and VPs with limited ad budgets could definitely use a tool like this to gain much-needed visibility. I asked my team to simplify the sheets as much as they could to focus on what truly matters: → Which acquisition channels make the most $$$ for you → Which customer segments to target and double down on → Adjust the budgets of channels and segments to increase ROAS → Forecast future LTV and returns to cut losses before they happen And this will help you know exactly that. Happy to share this with anyone interested. Just comment or DM to get access to the full file. My only ask: Share it with a fellow marketer in need. 🤝 #artificialintelligence #marketing #growth #strategy #VBB

Last year: We made it to the Top 100 💯 This year: We made it to the Top 25!!! 🔥 Thank you to everyone who voted for Voyantis.ai Thank you to the partners that helped us grow— Google, Meta, and AppsFlyer Thank you to all the clients who trusted us— Notion, Miro, Rappi, NerdWallet, Procter & Gamble, Deel, and many more. But most of all, thank you to the Voyantis team that keeps on getting bigger. It's such an honor and pleasure to know and get to work with each and every one of you. It felt like yesterday when it was just me and Eran Friendinger Let's aim for the Top 3 in the next awarding! 💪 Congratulations to the winners: Outset - they help clients forecast bookings over a 24+ month horizon Hightouch - they enable data teams to have full control and simplify their workflows Eagle Eye - they're a SaaS technology company for retail, travel, and hospitality brands To TMW 100 and The Martech Weekly, thank you for creating this international awards ceremony for us martech peeps. Looking forward to beating our ranking again next year! #marketing #tech #artificialintelligence #martech #TMW100