Sarah Fay

Video advertising requires a new metric to determine the right balance of efficiency, attention and impact. Some agencies are already stepping up and using CPS Viewed, or Cost Per Second Viewed, as a primary metric. Find out what that means https://lnkd.in/gHfEYmk6 #advertising #videoadvertising

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Here's to the power of #WinningTogether and everything our Advantage Solutions teammates do to give the retail marketplace its momentum. Honored to be ranked the 16th-largest agency company worldwide and No. 7 in North America by Ad Age, reflecting our #omnicommerce leadership at the intersection of consumer brands and retailers. #TopAgency #MarketingExcellence #Innovation #Retail #CPG

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Does your business struggle to access the right audiences when conducting market research, especially when your audiences are niche? Steps to Success: 5 Ways to Find Niche Audiences explores how to access the audiences you need with Cint. https://ow.ly/qMZA50Sin8J

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Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency

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Great post from Grace Carney Union Square Ventures on The Fragmentation Of Search: https://lnkd.in/egwnR95D Are consumers willing to pay for Search? We'll be able to answer that question in a subset of what current search excludes, when we launch our edtech MVP of MakeLoveNotPorn Academy in a few months' time: https://lnkd.in/e3jbrak6 - the aggregator hub for the best of the world's #sexed, searchable by age-appropriateness, cultural sensibility etc. At a time when open healthy #sexed is being censored and deplatformed everywhere (including deliberately in search), parents and teachers have told me for years, we'll pay anything for this service (while VCs/investors have refused to fund anything to do with this topic). We'll see - watch this space 😎

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Laurel Rossi speaks the truth. I don't think anyone can argue the link between consumer attention and results. And as Laurel points out, when advertising engages consumers, brands benefit across the entire marketing funnel. When we launched TRUSTX eight years ago, we understood the power of attention and built 100% viewability into the core of our display advertising marketplace. Why? Because it's impossible for a person to pay attention to an ad they can't see. And from day one, our promise to advertisers has been that they'll get better results when they buy media across the premium publishers connected to TRUSTX. Let me reinforce Laurel's pitch with two TRUSTX client-provided performance metrics. >> 2.5x lower CPA: That's how much less an automotive brand spends with TRUSTX vs. other supply-paths to the same publishers to drive a request for a test drive. >> 25% better engagement rate: A global technology brand tells us that TRUSTX delivers the lowest cost per engaged visit and highest engagement rate across all their DCO exchanges. As a supply-side exchange, we can't directly measure full funnel results. But I can tell you that when you put together highly engaging premium content and 100% viewability, there can be no doubt in the results. Laurel is spot-on.

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Advertisers everywhere are looking to make the most of AI. While those in AdTech look to make use of its data analysis capabilities, I find it interesting how advertisers themselves are looking to incorporate AI into the creative aspects of advertising, especially as an alternative to A/B testing. Things like dynamic personalization certainly seem interesting, but questions about how the cost inherent to these tools translates over to results still looms heavy over the industry as a whole. #AdTech #Innovation #Data #AI

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The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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How do you commercialize new, enterprise-ready technologies? What is the future of AI? Come learn about our Collaborativr AI program with Comcast NBCUniversal LIFT Labs for Series B to Seed Stage startups next Wednesday. More info below…

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Hey, New England... have you seen us? In partnership with Beantown Media Ventures (BMV), a digital marketing and public relations agency, we've hit the road! This collaboration aims to expand MobiCard™'s visibility through targeted digital campaigns and media outreach. BMV will focus on increasing brand awareness by leveraging various advertising channels, including social media and digital media platforms, to reach retail investors, business professionals, and other key audiences. The marketing strategy will highlight MobiCard™’s innovative features, such as real-time data analytics and smart sharing options, while promoting its environmental and sustainability benefits as a digital alternative to traditional business cards. This partnership is key to enhancing MobiCard™'s market presence and user base growth. Get MobiCard™ today: Apple: https://lnkd.in/em9TWe86 Android: https://lnkd.in/eAQaRpZd #BMV #MobiCard #PTOP #DigitalMedia #MobiCardMarketing #NewEngland

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It’s here! Seedtag Academy has launched ‘Contextual for Advertisers’ Our most successful certification is back to include the current trends shaping digital advertising, with a whole new course that empowers advertisers to go beyond cookies, with the keys to privacy-first advertising, GenAI, contextual advertising fundamentals and how to launch your own campaigns in 5 steps. 🚀 Get certified for free - in under one hour: https://lnkd.in/eUaAZ5gN #SeedtagAcademy #Certification #ContextualAdvertising

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Managing current client workloads while still prioritizing agency growth is no easy feat— it takes a skilled leader with strong creativity, drive, and a clear vision to strike that delicate balance. Katie Hollar, Clutch VP of Marketing, sat down with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, an award-winning New York-based design agency, to discuss the challenges and solutions associated with balancing client demands while nurturing long-term agency growth. 📈 From time management techniques to resource allocation strategies, learn how a successful agency owner navigates the delicate balance between serving existing clients and pursuing expansion opportunities. Watch their conversation below! ⬇ #AgencyOwners #AgencyGrowth #WomenOwnedBusiness

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Managing client flow and striving for growth is a true #art. Check out the interview with Anjelika Kour, Managing Partner and Creative Director of DD.NYC®, as she shares her best practices and strategies! #AgencyOwners #BusinessGrowth #DDNYC

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Are you maximizing the potential of CTV for your brand?📺✨ CTV has become a game-changer for brands and agencies, offering unmatched reach and engagement. But are you truly tapping into everything it has to offer? - Be sure to make plans to attend Stirista's panel us at Advertising Week New York, modrated by our Founder / CEO Ajay Gupta as we dive deep into Addressable CTV's full potential! Our panel of industry experts will cover: 🔍 Elevating Transparency: Gain control and clear insights. No more walled gardens or hidden fees. 🚀 Taking Control of Your Strategy: Go beyond linear limitations with targeted messaging. 🎯 Non-Skippable Engagement: Learn how to deliver impactful ads that keep your audience engaged. We look forward to seeing you there! Media Stage 📅 Monday, October 7th, 2024 🕒 3:30 PM EDT  📍 The Penn District, 100 W. 33rd St, New York, NY Moderator: Ajay Gupta – Founder & CEO, Stirista Speakers: Jason Swartz – VP, Advanced Advertising, New York Interconnect Gretchen Littlefield – CEO, Moore Kris Magel – Head of Global Agency Partnerships, FreeWheel Sarah Zurell – Chief Marketing Officer, CELS Brands

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I just read a new article on AdExchanger discussing the latest in CTV ad sales technologies. The piece highlights that while current tools are adept at identifying issues like inconsistent campaign pacing or sudden budget spikes as they occur, there's an urgent need for these solutions to not only detect problems but also significantly boost revenue, enhance the viewer experience, and maintain balance in the ad tech marketplace. To push CTV advertising forward, we need algorithms that don't just monitor data in real-time but also actively adapt to changes in the market. These algorithms should prevent common issues like ad saturation and timing errors, making ad campaigns more effective. CTV strategies must focus on profitability and consider viewer satisfaction, minimizing disruptions. By shifting from a reactive to a proactive approach, we can foster a healthier, more fair advertising environment that benefits everyone involved in CTV advertising.

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As the digital advertising landscape continues to evolve, the key question remains: Is your SSP adding unique value? Jayson Dubin, Scott Schroeder, and Luke Schoenberger discuss why adding more SSPs might offer short-term gains but could lead to long-term inefficiencies. Remember, it’s about quality not quantity. Ready to dive deeper? Click the link below to hear the full discussion! https://lnkd.in/e2ifteDz

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