MOBICARD INC’s Post

Hey, New England... have you seen us? In partnership with Beantown Media Ventures (BMV), a digital marketing and public relations agency, we've hit the road! This collaboration aims to expand MobiCard™'s visibility through targeted digital campaigns and media outreach. BMV will focus on increasing brand awareness by leveraging various advertising channels, including social media and digital media platforms, to reach retail investors, business professionals, and other key audiences. The marketing strategy will highlight MobiCard™’s innovative features, such as real-time data analytics and smart sharing options, while promoting its environmental and sustainability benefits as a digital alternative to traditional business cards. This partnership is key to enhancing MobiCard™'s market presence and user base growth. Get MobiCard™ today: Apple: https://lnkd.in/eEHtP2gR Android: https://lnkd.in/eRRnhbWA #BMV #MobiCard #PTOP #DigitalMedia #MobiCardMarketing #NewEngland

In case you missed it... last month, uniqFEED's CSO and founder Ralf Dragon spoke candidly about his initial predictions for virtual advertising and the challenges he faced alongside fellow uniqFEED founder Lukas Gysin bringing software-based virtual advertising to reality. Read the full interview below #virtualadvertising #computervision #technology #innovation

ExchangeWire’s Aimee Newell Tarín shares how the future of ad spend is shifting and how advertisers are rethinking their strategies: https://lnkd.in/g3K62SrD  Last week, DT hosted a group of the UK’s leading advertising agency and entertainment professionals in #London. We dived deep into why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming: → Enjoy an untapped, high-engagement space that's ready for brands to explore. → Benefit from a massive, diverse user base. → Break free from traditional platforms to unlock better campaign results. Find out more on how mobile gaming could unlock new growth for your brand on #ExchangeWire, with thoughts from DT’s Gregory Wester, Kim Grewal, Mark Slade, Jessica Maunder and Miniclip’s Inês Rendas. Reach out to the team if you’d like to start investing in innovative mobile advertising channels. #AdTech #MobileGaming #AdSpend #EngageUsers

Are ad-funded business models still a viable solution for quality media brands? The entire sector is very vocal about supporting media owners. Yet, when a solution to many quality issues is highlighted (i.e., TRUSTX's “immunity” to MFA), it tends to be quietly swept under a carpet in the self-serving, mainstream ad tech debates. Especially because it is a solution that bypasses a lot of redundant and outdated ad tech approaches. So, rather than collectively turning towards quality premium media alliances and advertising marketplaces (essentially, MFA-free environments), much of the industry is embroiled in debates over detecting the ‘MFA gene’ in the long tail. Instead of fixing the overflowing sink, everyone claims to have the best mop for drying the floor, all in the name of "transparent, high-quality mopping". I wrote a few thoughts on why I believe that the future for ad-funded business models is built on exclusivity and scarcity. Link in the comment (subscription is free) #media #advertising #adtech #programmatic #monetisation #strategy

So much of Alessandro's editorial got my blood flowing this morning over my first cup of coffee. I so appreciate the shout-out, which have worked incredibly hard to earn, and agree with Alessandro's thesis in its entirety. Scrolling down the page toward the end, Alessandro makes a point that must not be missed ... "... The mammoth in the room, so to speak ... is the pervasive myth, seeded across the last twenty years, that quality media owners 'don’t have enough reach.'" Premium open-web inventory gives media buyers all the scale and diversity they need. Premium publishers deliver superior quality, transparency and safety. And most importantly, premium media performs. Period. Full Stop. So many ills that marketers and their agencies face when buying through programmatic markets would simply disappear if 100% of ad spend went to premium content through direct supply-paths. Alessandro's PoV is a must-read ... and more importantly, a must-action!

“I didn’t think it would work…” … until of course, it did! uniqFEED founder and CSO Ralf Dragon reveals his initial thoughts on virtual advertising technology and the challenges he and fellow founder Lukas Gysin encountered while bringing uniqFEED’s solution to life. Read the full interview below #virtualadvertising #computervision #technology #innovation

As they saying goes, "If you expect nothing but the very best, you quite often get it". That's the expectation we've set for advertisers at TRUSTX. Setting such a high bar for quality comes with its own challenges, but the results we're able to deliver for Advertisers and the returns we're able to produce for Publishers is more than worth the effort. Tante grazie, Alessandro De Zanche and ADZ Strategies. #media #advertising #adtech #programmatic #monetization #strategy

Setting the highest possible bar for quality comes with its own challenges, but those challenges are well worth the effort. As we often say to advertisers, if you insist on nothing but the best inventory, you can be assured you'll see the very best return on your investment. Many thanks to Alessandro De Zanche and ADZ Strategies, for shedding your very knowledgeable light on this important topic. #media #advertising #adtech #programmatic #monetization #strategy

Real estate mogul Frank McCourt is setting his sights beyond property—and TikTok might be next on his list. In addition to bringing the popular social channel's U.S. business stateside, his aim is to: ☑️ Create transparency through an open-source protocol ☑️ Enable users to have control over their data with new management tools ☑️ Give users a voice in shaping the platform Learn more. 🔗 https://hubs.ly/Q02yhj2L0 #TikTok #Advertising #Ecommerce #Tech #BreakingNews #Marketing #DigitalMarketing #ECommerceMarketing #IndustryNews

Totally. The key thing for media brands is to figure out how to use the ad giants to drive traffic to you without letting them freeload on your editorial. Diversify as much as you can towards models that allow you to sell products and services direct to your subscribers. White label brand-compatible services. And don't let anyone else sell your ads.