Anastasia-Nikita Bansal’s Post

Feeling like your CTV advertising is an uphill battle? 📺 Explore the top CTV advertising trends for 2024 and unlock the ultimate roadmap for advertisers to thrive in this dynamic landscape. 🚀    Don't let uncertainty hold you back – read how to harness the potential of CTV advertising today - https://lnkd.in/gGAYRXp5 #CTV #TVadvertising #advertisingtrends #advertising2024 #adtech #VDOAI

FREQUENCY 1. CTV advertising is set to grow significantly, reaching $30 billion in spend. 2. Frequency capping issues discussed at CTV Connect highlight both opportunities and challenges in CTV. 3. Better frequency capping could lead to increased CTV ad spend by 30% of marketers and publishers. 4. CTV offers new biddable ad opportunities, differing from traditional TV's model but facing data signal challenges. 5. Solutions include using AI and identity signals for improved ad frequency management across CTV platforms. 🌍To learn more join the AdTechGod Slack Community : https://lnkd.in/g-XzVDkX 📖 article by Digiday : https://lnkd.in/gQfZyZc6

Programmatic transactions now make up 3/4 of all CTV transactions. According to AdExchanger, this shift is driving easier campaign optimization, better ROI, and scalability. Despite concerns about measurement such as co-viewing, Experian's Activity Feed solution provides capabilities to measure CTV effectiveness. Experian can ingest your consumers' digital activity and CTV ad exposures so you can easily run attribution and understand your CTV campaign's performance. You can then prioritize running ads on CTV publishers that deliver your audience and results. Read our blog post about advertising on CTV from our General Manager, Kimberly Gilberti here: https://lnkd.in/egv4f9wp

The rise of #CTV advertising presents both opportunities and challenges for ad tech companies. How so? While the sector is poised for significant growth, with spending projected to exceed $30 billion this year, issues like frequency capping frustrations persist. At the recent CTV Connect conference, industry leaders discussed strategies to navigate these challenges, including leveraging AI-powered solutions and identity signals for better frequency control. Despite the complexities, proactive measures are being explored to ensure a seamless and effective CTV advertising experience for both advertisers and viewers. #advertising #digital #business

We're in an age of CTV advertising dominance right now, but how do we navigate some of the new unintended artifacts of this growth? NIce piece on how frequency capping frustrations still impact those in the industry. #CTV #CTVAdvertising #CTVConnect

FYI: Nielsen expands YouTube CTV measurement in Australia with deduplication: Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

📺 Discover actionable strategies for maximising your CTV advertising efforts! Our latest blog post dives into the world of CTV and offers valuable insights to maximise campaign relevancy and ROI. Click the link to unlock success in CTV: https://lnkd.in/e6_qb3fe #MarketingStrategy #CTVAdvertising #AdvertisingStrategies #CTV #adsquare #LocationDataPlayedRight

🚀 Exciting Times Ahead for CTV Advertising in 2024! 🚀 As the landscape of Connected TV (CTV) advertising continues to evolve rapidly, we're witnessing unprecedented growth and innovation in the industry. From programmatic strategies to harnessing the power of FAST channels, the opportunities for publishers are limitless. Here are some key insights shaping the future of CTV advertising: 1️⃣ Embracing Programmatic Evolution: The adoption of programmatic strategies is accelerating, revolutionizing advertising models to meet the demands of modern audiences. 2️⃣ Harnessing Private Marketplace Dynamics: Private Marketplace (PMP) deals are becoming a strategic cornerstone, empowering publishers to maximize revenue while maintaining control over inventory. 3️⃣ Navigating the Open Exchange Resurgence: With a resurgence of interest in the open exchange, transparency and verification processes are paramount to driving success in advertising endeavors. 4️⃣ Leveraging FAST Channels and Content Bundling: Free Ad-Supported TV (FAST) channels are redefining content consumption, offering new opportunities for strategic content bundling and simplified advertising purchases. 5️⃣ Soaring Investments in CTV Advertising: Investments in CTV advertising are skyrocketing, driven by robust targeting capabilities and high-quality streaming inventory. 6️⃣ Overcoming Transparency and Measurement Challenges: Greater transparency and improved measurement standards are crucial for navigating the complexities of programmatic CTV advertising with confidence and integrity. 7️⃣ Comprehensive Publisher Solution: Publishers are seeking comprehensive technology solutions like Added to enhance monetization efforts, offering advanced targeting, optimization, and access to a diverse advertiser base. Exciting times lie ahead as we unlock the full potential of CTV advertising, shaping the future of digital publishing. Let's continue to innovate and empower success in this dynamic landscape! 💡 #CTVAdvertising #DigitalPublishing #Innovation2024

"As of 2022, 92% of U.S. households can be reached through CTV programmatic advertising, and this medium is expected to double in growth within the next five years" according to the Interactive Advertising Bureau (IAB). If you are not reaching voters with digital, your competitors are. Put your ad on your voters’ TV in just a few clicks with RepublicanAds.com. #DigitalMarketing #ProgrammaticAdvertising #AdTech #MarketingTrends #RepublicanAds https://loom.ly/s3b7AZA

CTV Advertising: Top Placements and Measuring Attribution While CTV advertising offers a dynamic landscape, some placements and measurement techniques tend to outperform others. Here's a breakdown: Top Placements for CTV Ads: Mid-roll Ads: Generally, mid-roll ads placed within the content (during commercial breaks) have shown strong results. They capture viewers engaged in the program, leading to higher completion rates compared to pre-roll ads that viewers might skip before the content starts. Home Screen Takeovers: Strategic use of home screen takeover ads can be impactful. These appear when viewers first turn on their CTV devices and can create a strong brand impression. However, use them sparingly to avoid ad fatigue. Measuring CTV Attribution: Unlike traditional TV with limited measurement options, CTV offers more precise attribution methods. The below is a good approach: Deterministic Matching: This method leverages pre-existing customer data like email addresses to connect ad exposure with specific user actions. CTV Attribution Tools: Several platforms specialize in CTV ad attribution. Some popular options include: DoubleVerify iSpot.tv Nielsen Integral Ad Science These platforms offer comprehensive measurement and reporting tools.