Hayley Schneider

Tired of siloed data hindering your ABM efforts? The merger of DemandScience and Terminus is a game-changer for marketers like you. Mike Pastore's article dives into how this powerhouse union creates a single source of truth for your ABM campaigns, giving marketers: -Unified buyer targeting & engagement. -Seamless ABM & syndication activation. -Consolidated reporting across all channels. Ready to break down data walls and boost your ABM success? Read the full story here: https://lnkd.in/eRpXiAfP #marketing #abm #b2bmarketing #demandscience #terminus #datadrivenmarketing #abx

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Is your lead generation strategy built on trust? Transparency is rapidly becoming a critical focus when executing an ABM strategy featuring content syndication. Marketers risk compromising their campaigns without clear visibility into how leads are sourced and validated. Madison Logic’s new whitepaper, "Leading the Charge in Transparency: Elevating Standards in Content Syndication," reveals the best practices that set top-tier providers apart. Understand the essential criteria for choosing the right partner and why these standards matter for compliance and campaign success. Download the free and ungated whitepaper to enhance your marketing strategies with validated leads and industry-leading transparency practices: https://hubs.li/Q02R7g0t0 #abm #marketing #transparency #trust #contentsyndication #b2b #b2bmarketing #sales #leadgeneration

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You've invested a lot in your martech stack and need your CDP to succeed. We understand – and we're here to help. Our new infographic, "How to Avoid a Failed CDP Project," offers: 👉 Top CDP challenges and solutions 👉 Proven success strategies 👉 Essential steps for smooth implementation Don't let pitfalls derail your CDP. Check out the infographic now! ⤵️ https://lnkd.in/gM9pUetg #CDP #CustomerData #DigitalIdentity #DataAnalytics #Inforgraphic

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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Is marketing operations a sidekick or a separate entity? Kim Davis explores the ongoing debate and why the answer hinges on a single word: "is." Read the full article to untangle the marketing vs. marketing ops knot and learn how to leverage this powerful partnership for success! https://lnkd.in/eiuxhR3A #marketingoperations #marketing #b2bmarketing #marketingtechnology

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Great seeing so many familiar faces today on the Social Media Marketer 411 call with Bryna Corcoran, Director Global Brand Social Media at HubSpot, Kate Rutkowski, Director Brand & Cutlture at Instacart, and Jennie Stark! Here are some of our favorite takeaways (tell us yours in the comments!) 👇 ➡ Pause before you initiate any social media strategy. Understand whether your brand leans towards timely or timeless content, art or science-driven approaches, or "homers or base hits." ➡ Bring data and research into the convo. By analyzing competitors' strategies, identifying gaps, and showcasing where the brand falls behind or excels, social media teams can effectively communicate the need for specific initiatives and gain buy-in from leadership. ➡ Patience is key. Leadership should allow you at least 3-6 months to analyze content performance and identify successful strategies. ➡ If your posts are too polished, they won't get engagement. Try keeping ads separate from organic. Lofi, iPhone shots, and candid content works. #social #socialmedia #socialmediamarketing #marketer411 #marketersthatmatter #marketingtips #marketing #marketinginsights

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“If sales reps are now saving time because an AI assistant or agent does the research, the rep can spend more time on true human-led personalization, like factoring in the prospect or customer’s prior experience or perspectives and understanding customer needs, thereby tailoring the content they send.” - Milton Hwang via MarTech https://zurl.co/G86W #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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Explore the rapidly evolving landscape of B2B marketing with these five key trends that MarTech claims are reshaping the field. While some have been in the making for a while, they're now gaining more momentum. https://bit.ly/3Bmbaub

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I'm not sure who needs to hear this, but don't let creative consistency be the death of your performance direct mail optimization. ☠️ What do I mean? The impacts of personalization, especially ad offers, deliver far greater ROI than making sure your creative is the same across all the channels in your omnichannel strategy. Of course, you want to facilitate a consistent brand experience, but you also need to allow for ad creative that: - 😍 Resonates with your PDM audiences (who are probably different than your digital audiences) - ✉️ Maximizes the potential of the format (postcard, trifold, catalog, etc.) - ✨ And showcases your connection with them by personalizing the ad offer Achieving that in the DM channel requires a unique approach to creative and testing. Here are some of our best recommendations when it comes to testing direct mail. #creative #testing #digitalmarketing #directmarketing #demandgeneration #directmail https://lnkd.in/gn3xbZMn

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From first hello 👋 to lifelong fanfare, lifecycle marketing turns customers into brand advocates with tailored journeys, personalized perks and unforgettable experiences. 🚀💫I Cart.com I https://bit.ly/3JTajCk #brandadvocate #lifecyclemarketing #ecommerce #brandawareness #customerloyalty #customerjourney #CX #CustomerExperience #omnichannelretail #touchpoints #growthmarketing #marketplaceservices #addedtocart

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Make sure no white paper is left behind in 2025. Learn how to unlock the value of your content marketing assets and investments and extend their impact here: https://bit.ly/3XXNLXS #contentmarketing #digitalmarketing #marketing 

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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Are you in Marketing Operations? If so, how do you help your CMO - and your marketing organization at large - navigate the martech maze? We've got a few tips to help! 💡 1. Is your Martech stack effectively aligned with your customer journey? The journey from awareness to advocacy should be seamless, and your Martech stack needs to be a cohesive force, not a collection of disparate tools. 2. Does your Martech have the right capabilities to support your diverse marketing use cases? In a rapidly changing landscape, where channels and strategies evolve swiftly, having the right tools for the job is paramount. 3. Does your Martech integrate with existing and new tools? Siloed data is a roadblock to effective decision-making. Your martech should be an integrated ecosystem, fostering collaboration and ensuring a unified view. More tips here ➡️ Navigating the martech maze: A guide for CMOs in the digital landscape: https://lnkd.in/gug-f6YR #marketingops #martech #martechmaze #navigatemartech #digital #cmos

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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Customers who receive gifts are 43% more likely to stick with a brand — and they spend more over time. Learn how to create a gift marketing strategy with these practical tips and real-world examples. Read the guide: https://lnkd.in/giZMmzMv

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