Minjae Ormes
San Francisco, California, United States
21K followers
500+ connections
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About
I am a change agent and a builder, an operator with a point of view and many plans to…
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Carryl Pierre-Drews
"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership
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Rebecca Lombardo
My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources
165 Comments -
Neville Hobson
The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2
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Jory Des Jardins
We had such an interesting conversation with Susan Mernit for this week's Optionality podcast, envisioning a world when AI is so prevalent in the creative process that human writing will be considered "artisanal" and more valued. More of our conversation with Susan, who has combined her career experiences of tech and nonprofit leadership into her current consulting practice, at the link in the comments. #AI #nonprofit #FutureOfAI #AIimpact
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Rachael Zahn - RZ
For Artificially Un-Intelligent at SF TechWeek, we asked the 500+ RSVPs an easy question: "what's your worst tech/startup/vc take?" The responses had me rolling. Here are some of the best: 🤣 "I’m not sure how or why the Patagonia Vests became the pinnacle of Silicon Valley fashion, and at this point I’m too afraid to ask." 😂 "Companies should be named after what they do instead of all being called Cryptoxifyreon.ai" 🤣 "I once thought that the best way to evaluate a startup was by the number of ping-pong tables in the office. I figured more tables meant happier employees, which meant better innovation. Turns out, free snacks and trendy office perks don’t magically create unicorns—business models do. Who knew?" 😂 "Founder: "Our team is lean and efficient." Translation: "It’s just me, my co-founder, and a broken Keurig machine." 🤣 "i kinda forgot" (I get it. Founder-mode is rough) 😂 "We need more apps that combine blockchain, AI, and NFTs—ideally for something really groundbreaking, like renting out virtual avocado toast for the metaverse brunch market." 🤣 "Allbirds are really uncomfortable tbh" 😂 "By 2026, all founders will be tiktok content creators, whether we want to or not, doing silly dances to promote our B2B SAAS" 🤣 "marketing tech is hot" 😂 "Honestly, the only thing stopping world-changing innovation is the fact that people aren't working 100-hour weeks. Like, why stop at 10X when you can go 100X? Just automate sleep, fuel up with Soylent and nootropics, and maybe sprinkle in a microdose of LSD for creativity. Productivity is happiness. Plus, if your startup's not burning through VC cash like it's the end of days, are you even innovating?" 🤣 "Zuck's current PR team is better than his current engineering team" 😂 "Venture capitalists invest in startups the same way they approach Burning Man: they throw money into the desert, hope something magical happens, and then act like they're visionaries when they stumble back with sand in their shoes and no ROI." 🤣 "it's all really just vibes" ...isn't it all? 😎 Join us in SF tonight! RSVP here ➡️ https://lu.ma/h8tdnvwl Huge thank you to Avenue Z, Just Go Grind and Neal Patel for putting this awesome event together. 🔥
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Cory Treffiletti
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Nic Winslade
I recently listened to Black T-Shirts Podcast with legendary Brent Smart and Adam Ferrier, interviewing Wanda Pogue, an accomplished traditional strategist who's now pioneering something called "post-creative strategy." A new model of strategy that feels like it brings a tech-product and experimentation mindset into the brand world (which is my black t-shirt). The new model: Instead of crafting one big idea (or release), you develop your brand proposition and roll out multiple pieces of creative across different demos on social media. Then, you observe what over-indexes and mine into the comments for insights. You can optimise the creative or evolve it based on the new ideas that come straight from your target audience; because the best customer ideas come when they’ve never been asked for them. What I love about this approach is how it merges speed, experimentation, and real-time market insight. It's more than just A/B testing or feedback generation—it's essentially running in-market focus groups. The insights gained from real audience interaction often outshine pre-creative testing. I’m fascinated by these innovative shifts in strategy and how they’re reshaping how we gather insights. And how else we can apply a product mindset into the brand and marketing world. Experimentation is a scary mindset in the brand context, but just the same as with product, as long as you have your fundamental strategy right, everything else could and should be an experiment. Keen to know what you think of this approach, or what you think of experimentation, is it too scary? Too expensive? Or?
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Daniela Bogoricin
Rob Hopkins, former host of the 'From What If to What Next' podcast, and creator of the Ministry of Imagination, has compiled over 600 audacious policies into a groundbreaking manifesto for a better world. This manifesto, shaped by a diverse array of global influencers, offers a compelling vision for a more secure and inspiring future. Leaders and citizens alike are called to explore this collection, including contributions from notable figures like Brian Eno, Rutger Bregman, and Kate Raworth. Dive into 'The Ministry of Imagination Manifesto' and discover the power of radical imagination in policymaking. Get inspired:
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Andréa Mallard
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Donald Farmer
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Matt Wurst
What are the 4 words Lou Paskalis uses to explain the "Brand vs Performance" debate? It's a whirlwind of wisdom from a true #marketing Hall-of-Famer on The Snarketing Podcast. The Chief Strategy Officer at Ad Fontes Media and former American Express, Bank of America & Gallo Wine Company exec joined Valerie Vespa and me before the POSSIBLE conference to opine on: 🤝 Unified marketing strategies, 🌐 Balancing automation with human expertise, 🛠️ Creator evolution, 📰 News and marketing, ⏰ Rapid SaaS launches, 🎭 Crafting a narrative, 🏦 Trust in banking, and yes, 🤔 The only 4 words you need to know about brand vs performance. 𝐏𝐋𝐀𝐘: https://lnkd.in/eXNCqp9e
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Jory Des Jardins
Bravo to Julie Crabill and the team at Fathom.org for this eye-opening, nuanced take on #AI's impact on American society. The research indicates not just the business and productivity impacts of AI we like to talk about, but also impacts on public policy, bipartisan viewpoints, and the growing lack of trust in the tech companies who are on the forefront of AI development. A great read and something for me to keep in mind as I work with organizations grappling with AI. Marie Gill, Gina Jeneroux, MBA FLPI, Mark Wayman, Allie K. Miller ORG AI Download the report from the Fathom site. https://fathom.org/
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Shiv Gupta
In this cluttered, competitive #adtech industry, buyers view tech as a commodity. Your product and your differentiator is your PEOPLE. If your PEOPLE are not kickass thought leaders / consultants in critical areas like identity, data collaboration, CTV, commerce media, curation, AI, etc., you are going to lose to the big walled gardens often, and you will leave $$$ on the table. DM me if you want to chat about how we can help supercharge your PEOPLE, and your growth in 2025. #KnowledgeIsRevenue
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David Schulman
🔍 In case you missed it: LF AI & Data Foundation has initiated the Open Platform for Enterprise AI (OPEA), fostering collaborative development of generative AI systems with partners like Intel Corporation and Domino Data Lab. Learn more: https://lnkd.in/g8B8JyxT #OPEA #EnterpriseAI TechCrunch
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Jennifer Stephens Acree
State of play: A recent Memo report found that 56% of CCOs are reporting to the CEO — an increase of 34 percentage points since last year. I loved seeing insights like that in Eleanor Hawkins's Axios Communicators Newsletter this week. It's a topic that is becoming increasingly important as the look of C-Suites continues to change each year. A separate report by the Observatory of Corporate Reputation found that CCO+ roles have increased by roughly 88% within the Fortune 1000 since 2019, outnumbering traditional CCO roles for the first time. I have been a long-time advocate of the CCO reporting to the CEO, indicating the importance of the role as well as its differentiating the position from the CMO which is complimentary but has a different lens to the brand. This hasn't historically been the case but I love to see this shift and its continued trend upwards! https://lnkd.in/gwEeuKxu
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