Rachael Zahn - RZ

🚀✨Gunther Consulting revolutionizes marketing with fractional strategy services, ideal for agencies and partners looking to grow without fixed commitments. Led by Kathleen Gunther. #GuntherConsulting #Marketing

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💸 Have some pricing pains? The avg. profit margin for a US agency is roughly 16%...combine that margin with the sum of your total costs & labor, and you may have just calculated a pretty good jumping-off point for your pricing journey 📈 . Dive deeper into some effective strategies you can customize for your agency services. ⬇

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42% of users in Snickerdoodle’s survey say growing a following on Farcaster is "manageable." For brands looking to build communities, this platform offers real growth potential. 👉 Download the report for tips: https://buff.ly/4d5fL1j #CommunityGrowth #Farcaster #Web3

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On-Time Distributions = Good Brand Reputation Maintaining numerous distribution channels and projects can be a real challenge without careful planning or constant monitoring. In this recent article, The Marketing Experience, Saul Marquez, founder of the podcast, Outcomes Rocket, highlights the truth about how on-time deliveries and projects can affect your brand's reputation. By embracing new trends and emerging technologies, you'll be able to stay ahead of the curve and create a more impactful marketing experience. Read More; https://lnkd.in/efrPa97x #Branding #Marketing #BrandMarketing #MarketingTech

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🚀 New Episode Alert 🚀 In latest episode, #019 of OTR podcast, Rick Currier sits down with Brandon Friesen (he/him) CEO at Just Global, to discuss the state of B2B advertising and marketing. Friesen shares his journey from tech editor to agency president, diving into the importance of upper funnel engagement and long-term growth strategies. They dive into the impact of AI-generated content on marketing and emphasize the necessity of a human touch. Friesen states, "It's a great tool for content creation. I don't think we should be afraid of it, we should be embracing it. But you still need a human being to make it read well, to make it interesting, to position it in the right way, and to have the intelligence of the broader market context." 🎧 Tune in now for insights on connecting data for better marketing strategies and leveraging AI responsibly! https://ow.ly/As2L50RQZ2w #b2b #b2bmarketing #AI #ConnectedData #OTR #TechInnovation

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When's the last time you checked your online ratings? 🤔 As Ovation's CEO Zack Oates calls out, 3.9 stars might as well be invisible. The stakes for reputation management are higher than ever. Discover the ideal review strategy to maximize visibility and revenue for your locations. Tune into Zack's game-changing advice on The Local Marketing Lab podcast. Listen now on your platform of choice! We want to hear from you: How do encourage customers to give you a review? #onlinereviews #reputationmanagement #restaurantmarketing #localmarketinglab

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Marketing agencies face more than their fair share of challenges when tasked with creating demand. 😅 Clients want: ✓ An immediate surge in website traffic ✓ Content that clicks, sticks, and gets people talking ✓ A turnkey solution and a steady flow of leads We connected with Sierra Imari, founder of the Entertech Agency, a creative innovation studio, to hear more about her top-of-funnel strategies. After posting a TikTok video that generated 700+ comments, Sierra shared her tactical approach to using Blip →, from helping clients get creative on a new platform, combining social media and OOH, driving brand affinity, and more. Listen to how she's mixing up the medium and achieving better results because of it.👇🏼 #DOOH #sOOH #OOHAgency #BlipBillboards

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Achieving marketing excellence requires integrating blend attribution with a keen focus on media efficiency. Listen to our newest episode featuring Matthew Sciannella as he shares invaluable expertise on maximizing your marketing efforts. #B2BMarketing #DigitalStrategy #DigitalMarketingDomination

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On the go or looking for your next podcast? Tune in as our Co-Founder and Principal, Bruno Gralpois, joins Mike Lander on Higgle: The B2B Sales Club Podcast to explore the evolving landscape of marketing agencies. What’s covered? Head to our website for the details and to select your preferred listening platform: https://lnkd.in/edAZQ7cR #AgencyManagement #MarketingAgencies #Podcast

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Privacy-First Measurement: Navigating Changes in Consumer Data https://cstu.io/962935 #futureproof #marketing #advertisingstrategies #attribution #marketingandadvertising

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If you're an enterprise retailer, how do you personalize your daily email? The most advanced systems like Adobe Scene7 and Movable Ink DaVinci pick from pools of static content. I would consider this advanced segmentation, not personalization. The future of personalization within email is the "composition engine" and the results speak for themselves. We're seeing 11x or more return on spend with every enterprise retailer, without any change to their daily email workflow.

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🤝 As an agency, you don't have to go it alone. Building mutually beneficial partnerships is an effective and reliable way to create revenue for your team - and for your partner's. Learn more in the full conversation with Tom Nassr and Trevor Longino here: https://lnkd.in/eCZfrZYN

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Always a treat talking to the mighty Drew Neisser. Drew's built one of the most vibrant communities in B2B. I loved chatting about unbundled ABM – and the importance of approaching Account-Based Marketing systemically. By the way – stay tuned. We have some big announcements in the upcoming weeks about unbundled ABM, both understanding it better, and also helping to provide some solutions that will give companies more choices about how to unlock account-based digital marketing. #B2B #unbundledABM

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Heading to #MOps-Apalooza in Anaheim CA this November? Check out our own Todd Sprinkel who'll be speaking about #b2b funnel tracking! Don't miss out and learn from 50+ additional experts about topics like: ✅ Marketing Attribution techniques ✅ Optimizing campaigns ✅ Getting leadership buy-in ✅ Centralized v Hybrid v Decentrilzed campaign ops ✅ The future of AI + Marketing Ops & RevOps ✅ and so much more... Have a question or a thought you want to share with Todd beforehand? Share here: https://lnkd.in/eRQ9ePeK 📝

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We have had 2 Marketing Leaders mention storytelling as the most underrated marketing strategy in 2024 - will the trend continue? We host the Optimize Your Marketing podcast once a week and talk to CMOs, Directors, VPs, and specialists to help uncover the strategies and tactics that best in class marketers are using to grow their B2B Tech organizations. If you want to become the best marketer possible - be sure to give us a listen ;) #marketingpodcast #storytelling #optimizeyourmarketing

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Schema markup is like cliff notes for search-engines, it helps them process information more efficiently and accurately (if done correctly). A definite must in your overall SEO strategy. https://lnkd.in/gfQyJJEY #SEO #schema #structureddata #marketing

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What do others in B2B manufacturing invest in marketing, and what results do they see? If you've pondered this, the Databox Surveys can provide the insights you need. Beyond the standard metrics from Benchmark Groups, these surveys offer the crucial context that marketing teams in B2B manufacturing often miss. The key takeaway: How can we achieve better performance? Find answers to this and more in the latest Databox insights. Hear Fedor explain the process on our podcast! 🔗 https://lnkd.in/en_Bsv7W

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CMO or Marketing Manager? Damian Dayton of Creatably discusses the right timing for marketing leadership on OPS Unfiltered with Jared Ward. Watch the full video on Youtube and tune in wherever you get your podcasts! #podcast #Luminous #operations #ecommerce #marketing #OPSUnfiltered

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