Jennifer Stephens Acree’s Post

I was at the Financial Times this morning learning about business decision-makers and what makes them tick. Key takeaways for me: 🕵️♂️ Not all decision-makers are the same. It may seem obvious, but communication needs to focus not on job titles but on the human behind them - even at the C-suite level. 🎙 Traditional media still plays a significant role in influencing decision-makers, but peer-to-peer tops everything. ⏰Decision-making is more complex than ever. There is now an average of four people involved in making a decision, which rises to seven in bigger businesses. No wonder everything is taking so much longer! 🙌 Companies usually have a 'day one' list of vendors before they buy any new product, which rarely changes. This is why brand building is so important - it's not just nice to have, it helps you to get on this initial list. Aaron Covington's first media breakfast. Always great to have f2f time with the team.

📊 Just one week to go until the 𝐏𝐑𝐖𝐞𝐞𝐤 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐂𝐨𝐧𝐟𝐞𝐫𝐞𝐧𝐜𝐞 in London, and our team can’t wait to be part of it!    ✨ We’re ready to connect with industry leaders, explore data-driven PR insights, and share our expertise at the Ruepoint booth. Swing by to chat with us, grab some treats 🍫, and catch our COO Raina Lazarova in the session, "How to Take Your Comms Measurement to the Next Level."   Looking forward to impactful conversations—see you soon!    PRWeek #PRWeek #Conference #Measurement #MediaIntelligence #PRInsights

Are we bringing enough business acumen to the table, or are we simply embracing the role of a communications junkie? There’s no shame in the latter, but if we want to elevate our impact, we need to think bigger. Check out this piece from Axios / Eleanor Hawkins: https://lnkd.in/eVEscrH4

Communications leaders are stepping into the C-Suite, bringing a profound shift in how businesses align their strategies with reputation management. As a CEO, your support in embedding comms into every level of your organization isn't just beneficial—it's transformational. Let’s amplify voices, build trust, and drive growth together! #PRStrategy #CorporateCommunication

I must have spoken to 50 CEOs in Q2 with the same frustration: They’re doing amazing work. But they don’t have the reputation they deserve. They’re not THE trusted authority in their space. So they compete for their audience’s attention. And ultimately never gain enough trust. It’s odd though - every industry has a select few who seem to rise above. They effortlessly stand out. They gain the trust of their audience. They attract opportunities like a magnet. They seem to have no trouble reaching customers, landing speaking engagements, generating investment, attracting talent, commanding high fees or growing their business. It’s frustrating to watch. Thing is, your work doesn’t just ‘do the talking’ anymore. And what seems like sorcery, is plain old psychology. Humans do business with those they know, like & trust. How do you become the trusted authority in your space? You build your personal brand. It isn't about forging a false representation of yourself. It’s about framing the skills, expertise, experience and values you already have in the best way possible to build the reputation you deserve. If you want to become your industry’s most sought after thought leader… I created this comprehensive guide to help you. It takes you through the 3-step process 200 of our clients have already used. It’s 48 pages that you can refer to whenever you need. Plus it’s completely free. Just head here: https://lnkd.in/gQSKrpvz

What happens when you launch a collective of communications professionals? Magic! ✨ The Strategic Communicators Collective has been a dream come true—filled with powerful workshops, brain trust sessions, and the celebration of wins among brilliant PR pros. While it’s too late to join SCC this year, it’s not too late to connect with me! On December 13, you can dive into the vocal empowerment work I’m bringing into the Collective: Find Your Voice As a Thought Leader, a Step Into Your Moxie® Vocal Empowerment experience. Don’t miss this chance to identify and unapologetically communicate your expertise and advocate for yourself and the ideas you want to be known for! The cost to attend is $147. Sign up by November 15 to receive an additional $20 off. There’s space for 20 people. Tap the link to register today: https://lnkd.in/e3wsQUyC. p.s. If you register, please be prepared to attend with your camera ON. This is one session where visibility and connection are critical. #StrategicCommunicatorsCollective #StepIntoYourMoxie #VocalEmpowerment #PRPros #ThoughtLeadership #ThoughtLeaders

Redefining the rules of executive presence:

Steal my TOP 5 tips for health-tech comms. Every founder, CEO, small biz needs these. 1. Be clearer than you think is possible → No one says, "This is too easy to grasp" 2. Cut all empty words → Be honest. You know what I mean 3. Share drafts with outsiders → Pick folks who don't know what you do 4. A/B test as much as possible → This cuts assumption blindspots 5. Revise and improve based on feedback → Content is not concrete Any tips you'd add? --- 👋 Howdy, I'm Brian B  📈 I help health-tech leaders grow  🔔 Follow for tips to be Clear + Memorable

What happens when you launch a collective of communications professionals? Magic! ✨ The Strategic Communicators Collective has been a dream come true—filled with powerful workshops, brain trust sessions, and the celebration of wins among brilliant PR pros. While it’s too late to join SCC this year, it’s not too late to connect with me! On December 13, you can dive into the vocal empowerment work I’m bringing into the Collective: Find Your Voice As a Thought Leader, a Step Into Your Moxie® Vocal Empowerment experience. Don’t miss this chance to identify and unapologetically communicate your expertise and advocate for yourself and the ideas you want to be known for! The cost to attend is $147. Sign up by November 15 to receive an additional $20 off. There’s space for 20 people. Tap the link to register today: https://lnkd.in/eu3ShwRV. p.s. If you register, please be prepared to attend with your camera ON. This is one session where visibility and connection are critical. #StrategicCommunicatorsCollective #StepIntoYourMoxie #VocalEmpowerment #PRPros #ThoughtLeadership #ThoughtLeaders

An attendee poll we ran during this week's Comm Convo with Fullintel's Angela Dwyer on demonstrating value by measuring impact revealed where there are -- and aren't -- barriers to implementing effective metrics strategies. Here's Angela's expert read on the poll results: 🔹 Fear of not being able to reach benchmarks from measurement and leadership not prioritizing strategic metrics were the two topics that were the lowest ranked in terms of challenges. This means that leaders are generally prioritizing measurement and that those in the industry are also embracing "learning" from measurement. 🔹 It's not surprising that cost/not enough budget for integrating better measurement is the greatest challenge. Cost especially tends to be an issue when measurement is integrated as an afterthought and not as a first step in communications planning. 🔹 The next most prevalent challenges were around data quality and accuracy. Angela says these are actually increasing, and it is more important than ever to ask the right questions of data to make sure it is accurate -- as we know, poor data will lead to poor decisions. 💡 Our top 10 takeaways are below. 📽️ Hear more from Angela by watching the full replay, available on T2B Slack.