Nicholas Ellinger

Nicholas Ellinger

Nashville Metropolitan Area
3K followers 500+ connections

About

Chief Brand Officer for Moore, helping Moore and its companies better serve the great…

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Experience

  • Moore Graphic
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    Spring Hill, Tennessee

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Education

Licenses & Certifications

Publications

  • The Perfect Donor Communication

    Illiterary Press

    We nonprofit marketers have sweated and tested to create the perfect donor communication. But it doesn't exist.

    Humans are so different in so many different ways that there is no perfect donor communication; there is only a perfect communication for each individual. Our current segmentation and customization efforts barely scratch the surface.

    Artificial intelligence/machine learning gives us a unique opportunity. We can better select who gets what communication. We can automate…

    We nonprofit marketers have sweated and tested to create the perfect donor communication. But it doesn't exist.

    Humans are so different in so many different ways that there is no perfect donor communication; there is only a perfect communication for each individual. Our current segmentation and customization efforts barely scratch the surface.

    Artificial intelligence/machine learning gives us a unique opportunity. We can better select who gets what communication. We can automate communications to strike while irons are hot. And we can get all the benefits of 1:1 personalization with all the benefits of scale. All this increases revenue and decreases cost.

    But we must also steer clear of perils. We must maintain the safety of our brands, exclude the biases that sometimes affect our communications, and keep AI's goals our goals.

    This book is a roadmap. First, we tackle why, with all the benefits of improved segmentation and customization. Then, we address how, with a crawl, walk, run, and bicycle approach to machine learning, with steps that improve your net at every point.

    Together, we can use machines to achieve great human ends if we fundraisers and marketers use it wisely and in partnership with what also makes being human great.

    See publication
  • The New Nonprofit: Six Models to Raise More Money and Accomplish More Mission

    Illiterary Press

    Nonprofit donor numbers will be halved in the next decades if we take no action. Current approaches will get current (declining) results. But what if we can change our approach and bring more people into our organizations and keep them happy and giving? In this book, you will see case studies from every nonprofit sector, academia, and the for-profit world that point to a brighter future and the paths to get there.

    See publication

Languages

  • English

    Native or bilingual proficiency

  • Japanese

    Elementary proficiency

Organizations

  • Association of National Advertisers

    ANA Nonprofit Federation Advisory Council

    - Present

    Advisory Council 2016-2022

  • The Nonprofit Alliance

    Education Committee

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