Matt Tubergen

Comcast Advertising and TransUnion announce a privacy-forward agreement to match audiences within Comcast's 32MM households with TransUnion’s identity graph, enabling custom, advanced audience segments for addressable TV advertising. Read the Latest full News - https://lnkd.in/d6X8qXma #martech #martechedge #advertising #privacy #identitygraph #businessgrowth #innovation #transformation #technology

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MobileFuse announces a strategic partnership with iSpot.tv to leverage unified measurement for CTV and linear TV campaigns. This collaboration aims to optimize campaign effectiveness and deliver enhanced advertising insights. Read the Latest full News - https://lnkd.in/gARBtHpy #MarTech #MarTechedge #MobileFuse #iSpot #CTVAdvertising #LinearTV #AdvertisingMeasurement #MediaOptimization #MarketingStrategy #DigitalAdvertising #UnifiedMeasurement #CrossPlatformAdvertising #AdTech #AdvertisingInsights #CampaignSuccess #MarketingROI #AdTechNews

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Watch this enlightening panel featuring Gretchen Smith from Ad Results and Sky Opila from Policygenius, moderated by Bryan Barletta of Sounds Profitable. They explore the critical role of reliable, transparent audio attribution measurement and the dynamic duo of audio attribution and brand lift measurement in driving audio advertising success. Learn why you can’t optimize without a solid baseline, and discover how these metrics are shaping impactful decisions that lead to meaningful campaign performance and revenue growth. Watch the full panel here: https://hubs.la/Q02Sxn8l0 #AudioIntelligence #Attribution #BrandLift #AudioAdvertising #CampaignSuccess #MarketingMetrics #ChooseVeritonic

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Digital out-of-home ( #DOOH ) advertising has a 55% ad recall, higher than traditional out-of-home ads. Learn more about leveraging digital signage for advertising: https://lnkd.in/gPrTXN66 #recallrate #advertising #digitalsignage

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How are small businesses navigating the fast-growing CTV landscape? Next up in our series with Next in Media, Spectrum Reach’s Michael Guth joins host Michael Shields to discuss how local advertisers are making TV work for them—from simplifying creative to using data in smarter, privacy-focused ways. As we roll out Blockgraph OnDemand, we’re excited to see firsthand how easy, secure data onboarding is unlocking new potential for advertisers of all sizes. Don’t miss this conversation on how CTV is evolving to fit every business. Catch the full video here: https://lnkd.in/e6ctbRdD #CTV #DataCollaboration #AdTech #BlockgraphOnDemand #FirstPartyData #Blockgraph

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Annual plans have been successful in other subscription categories at mitigating churn, but have not been heavily used by video streamers. At the end of Q1 2024, Antenna estimated that just 4% of subscriptions across 41 SVOD services were to annual plans. Video subscribers' hesitancy to commit may be driven partially by the Serial Churner behavior which is rampant in the category. However, pricing likely plays a factor as well. Most video streaming services offer two months free with an annual commitment. In fact, Antenna finds the uptake of Annual plans in video improves when a deeper discount is offered. Looking at Q1’24 data, 27% of Annual plan Sign-ups came during a price promotion, compared to just 4% of all SVOD Sign-ups coming via a promotion in the same quarter. For the full analysis, check out the latest on Antenna's Insights Blog: https://lnkd.in/ec44z4jy #svod #streamingvideo #pricingstrategies #promotionalstrategies #mediadata #streamingdata #mediainsights #subscriptionmedia #subscriptionvideo #subscriptioneconomy

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As dynamic ad pods transform streaming TV advertising, relying solely on impression-based metrics may not capture a true snapshot of success. Duration-based reporting can offer a more accurate understanding of performance, ensuring media owners can maximize inventory value and buyers can fully optimize campaigns. In our latest blog post, Catherine J.H. Cho, senior product manager at Index, shares how to incorporate duration-based measurement. Read more: https://lnkd.in/eQT2NNss #StreamingTV #AdTech #AdPods #ProgrammaticAdvertising 

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Over the past four weeks, radio advertising in the mobile service category has seen significant fluctuations in activity. Total insertions peaked during the week of August 26 to September 1, increasing by 5.8% compared to the previous week. However, this was followed by a slight 0.8% decrease in the first week of September and a more substantial drop of 39.8% in the final week. Virgin Plus experienced a sharp 32.6% decline from its initial peak in the second week but rebounded by 55.2% in the following week before plummeting by 86.8% in the last week. Bell started the period with minimal activity but saw an explosive increase of 4978.3% in the second week and 533.2% growth in the final week, showing a significant push in their radio advertising efforts. Freedom Mobile's insertions dipped slightly by 3.7% from the first to the second week, followed by a dramatic 95.7% decline, and remained low through the final week. Rogers Communications, absent in the second week, surged back with an increase of 298.6% in the third week, only to drop by 96% in the last. Meanwhile, Koodo Wireless showed a steady 0.9% decrease in the second week before dropping out completely in the final week. These shifts reflect a highly competitive landscape, with brands adjusting their strategies week by week to capture consumer attention. Looking for region specific data? Let us know your area in the comments (Vancouver, Calgary, Toronto, Montreal, or Specialty), and we'll deliver the insights you need! Discover more on our website: www.adeaseai.com #RadioAdvertising #MarketingTrends #AdInsights #MobileService #AdvertisingStrategy #MarketingAnalytics #BrandStrategy #ConsumerEngagement #MediaBuying #AdvertisingInsights #AdeaseMediaIntelligence

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📈 Real testing, real causality, real business impact: Newton Baby, Inc. CMO Aaron Zagha recently sat down with AdExchanger to walk through how Haus and incrementality are essential to their bottom line. “Everything that isn’t incrementality testing is correlation – multitouch attribution and media mix modeling are both correlations. The problem with correlation is that if everyone who makes a purchase ends up seeing a branded search ad, branded search looks super important in driving business to your site.” Link to the full interview in the comments.

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LoopMe surveyed 11,268 US consumers to gauge behavior and preferences around mobile sports betting, creating exclusive audience segments from the data. Download the research here: https://hubs.li/Q02TXRzt0 Contact [email protected] to activate LoopMe's audiences in your campaigns today. Segments available include: - Frequency of sports betting - Factors that influence choice of mobile sports betting platform - Attended a sportsbook in the last year - Impacted by advertising (including on specific platforms) - Sports to bet on #mobilesportsbetting #sportsbetting #digitaladvertising

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At DCA-CardLinx last week, several key takeaways emerged as we explored the #FutureOfLoyalty programs and media networks from our session "Emerging Offer Delivery and Monetization Platforms": ✨David Kristal, CEO of Augeo, shared a bold vision for a loyalty media network powered by web3 technology, representing the next evolution in media networks. ✨Ben Straley, President of Kigo, introduced the audience to Kigo and its role in the #LoyaltySpace. ✨Patrick Callinan from T-Mobile gave insights into T-Mobile Advertising Solutions, adding credibility and showcasing real-world examples of what Augeo and Kigo bring to the table. Key trends we’re focusing on: 1. Seamless customer experience: Whether through easy enrollment at checkout, browser plug-ins, or universal CPG coupons, reducing friction is key. The better the experience, the more we win. 2. Reframing loyalty programs as a profit center: While many view incremental revenue as the value, we differentiate by offering new revenue streams through advertisers—a unique advantage. 3. Customers love deals: Research proves it, especially with #GenZ and #Millennials. We are focused on this more than ever in our marketing strategy. Discover new revenue streams and boost your loyalty program with Kigo. https://kigo.io/

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Check out Jack Neff's latest coverage in Ad Age on financial media networks (#FMNs). He discusses their opportunities (bridging retailers) and hinderances (privacy, lack of product-level data). Thanks to our amazing partners at Tombras for highlighting how Attain solves for it all: retail coverage, product-level data, and privacy. https://lnkd.in/gsQXtyre

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Are regional networks the new frontier of RMN? Only time (and scale) will tell. 🎙️ Tune in to the MarTech podcast to hear Bridg Head of Platform and Media Partnerships Jared Luskin and host Benjamin Shapiro discuss both regional retail media challenges and exciting new opportunities. Topics include: 👉 What’s a regional media network? 👉 How big is the regional grocer market? 👉 Common limitations of loyalty programs 👉 Does every grocer really need an RMN? 👉 How Rippl helps #CPGs access the RMN scale they need to reach regional and c-store shoppers Get answers when you listen in today. Interested in reaching unique segments across 100M+ regional shoppers through one point of access? Contact us today to learn more about our data and media network, Rippl. https://lnkd.in/gGTzWVTV

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🚨 Important Reminder for Advertisers! 🚨 Don't Miss Out on Early Bird Rates for DRM 2025! Secure your spot in the 2025 DRM – Member Directory & Buyer’s Guide by August 15, 2024, and take advantage of special early bird advertising rates. Maximize your exposure to retail customers across multiple states! Benefits of Enhanced Listings and Display Ads: 🌟 Reach a Larger Audience: Expand your brand's exposure. 🌟 Showcase Your Brand: Additional lines for products and trade names. 🌟 Exclusive Display Advertising: Premium positions like tab or cover pages. 🌟 Online Banner Advertising: Available exclusively for print ad purchasers. Special Offer: Discounted pricing for display ads paid by August 15! Ensure your organization stands out by connecting with our advertising representative. Learn more here: https://lnkd.in/gb_nBhAU #DRM2025 #EarlyBird #Advertising #MarketingOpportunity #ReachMore

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Dive into TV advertising insights at #StreamingMediaNYC hosted by Evan Shapīro! Spectrum Reach’s CMO, Michael Guth, will present during a thought-provoking keynote on Harnessing Chaos and you don’t want to miss out on Dan Callahan, GVP National Sales at Spectrum Reach must-see panel where industry experts will discuss Strategic Trends in CTV Advertising.   Save 25% off registration with code VIPSPE #TVAdvertising #StreamingMedia #AdvertisingInsights #KeynoteSpeaker #SpectrumReach #MarketingInsights

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Get ready to uncover valuable insights into TV advertising at #StreamingMediaNYC! Featured speakers include event host, Evan Shapiro; keynote speaker and CMO at Spectrum Reach, Michael Guth; and Dan Callahan, GVP National Sales at Spectrum Reach. Don't miss out on Michael’s thought-provoking keynote and Dan’s must-see panel. Save 25% off registration with code VIPSPE #TVAdvertising #StreamingMedia #AdvertisingInsights #KeynoteSpeaker #SpectrumReach #MarketingInsights

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Aligned Showings passes 2 millionth mark and introduces usage-based pricing Aligned Showings Reaches 2 Millionth Showing and Introduces Usage-Based Pricing "Having booked over 2 million showings across our MLS partners is a huge milestone for us. We continue to add new features to Aligned Showings, which has led to over 91% of active listings using the platform in RMLS alone," stated Kurt von Wasmuth, CEO of RMLS in Portland, Oregon." Many MLS software solutions are bundled or provided at little or no cost. The drawback to these tethered solutions is that they limit choice and competition. Additionally, many of these vendors require licensing and terms that MLS organizations would rather not concede. As the saying goes, ‘When the product is free, you’re the product.’ With Aligned Showings usage-based pricing, MLS organizations can now offer more choice to their agents without surrendering unwanted or aggressive data usage rights. https://lnkd.in/gXiwX5Ek

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🚀 Maximize Your Sports Media Archives Our expert Aaron Kroger breaks down 5 strategies sports organizations are using to unlock new revenue streams. From licensing storefronts to AI-powered ad sales, discover how to make the most of your media content. Read the full blog here ➡️ https://hubs.li/Q02TFJ620 #SportsMedia #ContentMonetization #SportsBusiness

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