LoopMe’s Post

The Sweet 16 has arrived! As the exclusive supplier of official NCAA data, Genius Sports is at the heart of the action. How do you convert NCAAB fans to brand fans...even without sponsorship? 🔹 We enable you to embed contextual sports data - like live game scores, team stats and tip-off countdowns - into your ads across social, display, CTV and more. 🔹 We also use live sports data to automate ad delivery at key moments before, during and after games, such as tip-off, half-time or when Princeton (yeah, I said it) makes it through. 🔹 Meanwhile, we sync data-driven NCAA display and video ads with programmatic media buying to contextually target sports fans across key inventory in real-time #sports #digitaladvertising #socialadvertising #entertainment

Based on our Network data we have gathered the best ad formats to promote sports betting offers in 2024! 🚀 If you would like to have insights that will help you create a strategy ahead of the summer season, read our latest blog.📊 https://lnkd.in/etGuZ_24 #adtech #ExoClick #analytics #BestPractices #advertisertips #optimizationtips #onlinemarketing #onlineadvertising #UefaEuro2024 #olimpicsgames #adtechtrends

“All of these brands are a little stale. If you talk to people 30-and-under, none of these brands feel like they're for that demographic.” Chris Grove has a great POV on brand in sports betting, and it’s something I’ve observed for a while now on the esports beat with products like skin gambling and how pervasive they are amongst a younger demo (not endorsing them). The current lineup of regulated sports betting brands are homogenous, and if other consumer product categories are anything to go off (think Liquid Death, Engine Gin, etc), there’s definitely room for an operator to repackage online betting in a way that 1) makes them standout in a crowded landscape and 2) can resonate with a certain segment of the population.

Get ready for a new era of sports advertising! Genius Sports and X are partnering to launch Trend Genius, a revolutionary ad product that leverages real-time conversations on X to maximize engagement during major events like the Olympics. Think: your ads firing up only when the conversation around a specific event is hottest! This data-driven approach ensures your message reaches the right people at the peak of their interest. Read more: https://lnkd.in/dvtVTPXb #Olympics #Ads #SportsTech #GeniusSports #X #SwiftMarketingInsights

FairPlay Sports Media has launched oddschecker+, a first-of-its-kind US subscription service providing sports betting tools and insights. The platform offers features such as an AI-powered tool that generates over 100 million projections weekly during the NFL season. Subscribers also gain access to Public Betting Splits, which allow them to view the amount of money being wagered on various sporting events and the types of bettors placing those wagers. Stuart Simms, CEO at FairPlay Group, commented: "The average US bettor takes their data and insight far more seriously than many more established sports betting markets, and we want to give them the tools to take on their chosen sportsbooks, giving them the best chance of finding more value, more often." Discover more: https://lnkd.in/df3x-BEY #DataArt #DataArtMedia #sportsindustry #sportsbetting #AI

I'm about 2 months into my role at Sportradar now and a relative newcomer to the real money gaming space as well, but one of the things that drew me to the company was their unique ability to solve creative challenges for betting brands. It’s no secret that short-form video consumption continues to rise x-platform, and most performance marketers have been pivoting their video strategies to capitalize on that attention shift for years now. But for RMG operators, video has remained a relatively untapped opportunity when it comes to their acquisition efforts—particularly on the sportsbook side. The fluidity of betting markets and overhead involved in video production meant that, until now, brands were often limited to more awareness-led or generic messaging in their video creative. With Meta’s launch of Product Level Video earlier this year, we saw an opportunity to help bridge that gap for operators and bring our dynamic ads technology to video across Meta’s family of apps. Now, operators can create personalized video creative at scale – fully integrated with their odds feeds and enriched by Sportradar’s data & technology. While I was at TikTok and Meta I witnessed brands in other verticals navigate major shifts in video strategy first-hand, so I know that it takes time and support to really crack. If you’re working in the iGaming space and want to learn more about how we can help, let me know! #sportsbetting #iGaming #AdTech #marketing

BetMGM and X Tackle the Future BetMGM's move to become the exclusive live sports betting partner for X (formerly Twitter) represents a strategic alignment with current trends in digital media consumption and sports betting behaviors. This partnership allows BetMGM to tap into X's vast user base, offering direct access to a highly engaged audience that consumes sports content in real-time. Integrating odds information and branding into X, with seamless links to BetMGM's app and website, leverages the platform's immediacy and interactivity, enhancing the sports viewing and betting experience. READ ARTICLE: https://lnkd.in/gFgqV9Td #BetMGMxXPartnership #LiveBettingRevolution #SportsBettingEvolved #ProFootballPioneers #DigitalBettingFrontier #BetOnTheGame #SeamlessSportsBetting #FutureOfBetting #BetMGMGameDay #XSportsZone

BetMGM and X Tackle the Future BetMGM's move to become the exclusive live sports betting partner for X (formerly Twitter) represents a strategic alignment with current trends in digital media consumption and sports betting behaviors. This partnership allows BetMGM to tap into X's vast user base, offering direct access to a highly engaged audience that consumes sports content in real-time. Integrating odds information and branding into X, with seamless links to BetMGM's app and website, leverages the platform's immediacy and interactivity, enhancing the sports viewing and betting experience. READ ARTICLE: https://lnkd.in/gFgqV9Td #BetMGMxXPartnership #LiveBettingRevolution #SportsBettingEvolved #ProFootballPioneers #DigitalBettingFrontier #BetOnTheGame #SeamlessSportsBetting #FutureOfBetting #BetMGMGameDay #XSportsZone

Women's sports viewership expectations are all green... In 2022 1.9 million viewers in the United States watched women's sports consistently. Its projected and expected that by 2027 that number will have tripled to 5.3 million accordingly by the data . Digital has dethroned TV as the preferred platform for viewing sports. Betting is certainly one of the driving forces behind this gain as betting revenue has tripled since 2021, football has 40% of live sports advertising dollars as marketers spend where people are watching, but other sports are actively being tracked...