Augeo’s Post

Trade Desk ⚡ Yahoo Trade desk DSP warns Yahoo to cutoff all the deals if IAB standards are not followed. Currently Yahoo is running as in-stream video which is fetching highest CPM from clients. Yahoo might face decline in revenue once its starts following the guidelines. #TradeDesk #yahooadvertising #adtech #CPM #instreamvideo #CTV #programmatic #PMP

Linas Beliūnas A slightly different version of this negotiation tactic is actually quite common in real estate: make an all-cash offer and get close to closing. After the appraisal, repairs, etc. the buyer drops the price and says "take it or leave it." At this point, the buyer knows that the seller is exhausted. Exhausted because of all the demand the buyer made of the seller during the escrow period. Being so exhausted, the seller is likely to take the suddenly reduced offer. In the hot real estate market we have had since the country started coming out of Covid, this tactic largely went into hibernation. Now that the real estate market is cooling in some areas, this tactic is reappearing. While it can be effective in getting a lower price for a property, it is hated by sellers and real estate agents who see it as manipulative and dishonest.

In this rapidly evolving identity landscape, recent tests by Samsung Canada show how it is finding success using new identity solutions like Unified ID 2.0 (UID2) to better attribute offline sales from retail stores to online media spend across connected TV, video, and display. #firstpartydata #retailmedia #connectedTV

As you hear about the growing issues of fraud and quality in CTV environments, this is welcome news. Pixalate's Q4 2023 CTV Seller Trust Index: FreeWheel named in top SSPs for open programmatic ads. #FreeWheelEmp

ExchangeWire’s Aimee Newell Tarín shares how the future of ad spend is shifting and how advertisers are rethinking their strategies: https://lnkd.in/g3K62SrD  Last week, DT hosted a group of the UK’s leading advertising agency and entertainment professionals in #London. We dived deep into why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming: → Enjoy an untapped, high-engagement space that's ready for brands to explore. → Benefit from a massive, diverse user base. → Break free from traditional platforms to unlock better campaign results. Find out more on how mobile gaming could unlock new growth for your brand on #ExchangeWire, with thoughts from DT’s Gregory Wester, Kim Grewal, Mark Slade, Jessica Maunder and Miniclip’s Inês Rendas. Reach out to the team if you’d like to start investing in innovative mobile advertising channels. #AdTech #MobileGaming #AdSpend #EngageUsers

Device ID in Programmatic: how does it work? Discover what DID is and why advertisers love this tracking and attribution tool. Ted Jordan explains device ID with simple words so beginners can get a clear idea of what it is. #ctv #mobile

🔍 #SuccessStory Spotlight: Milanuncios Achieves 30%+ User Growth and 23% eCPA Reduction with AVOW and Mobile OEM Advertising! 📲 Milanuncios, one of Spain's largest classified ad platforms, partnered with AVOW to scale user acquisition and lower costs. Want to know how we did it? Swipe through the details below, and for the full story, check out the case study here: https://lnkd.in/eKpw7vyq #AVOW #Milanuncios #MobileOEMAdvertising #CaseStudy #AppGrowth

Cadent Aperture MX has been identified as one of the select few SSPs out of 100 without MFA (Made for Advertising) publishers.  According to Jounce Media, a leading authority in programmatic supply chain management, Cadent Aperture MX stands out among the crowd. In their recent findings, Jounce Media revealed that out of the extensive pool of 100 SSPs analyzed, only 8 have successfully maintained an MFA-free supply environment – Aperture MX proudly sits among this elite group. Cadent is committed to transparency, quality, and integrity in the programmatic advertising ecosystem. Learn more about MFAs and the Aperture MX approach to digital inventory: https://ow.ly/i0tW50R8SEB

Not everything has to be shoppble. I’ve seen this YouTube format used for so many ads that don’t feel like they’re designed for short term response / sales. There’s great opportunity to connect ‘brand’ and ‘performance’ with #ConnectedTV, but losing over half the screen space to a QR code that’s almost as big as the video feels like wasted media budgets. #CTV #retailmedia #commerce #ecommmerce #digitalcommerce

✅🖥️ DIGIDAY (6/14): “Digiday understands the DSP’s marketplace quality team disagrees with Yahoo’s approach to labeling in-stream ad inventory; rather, they interpret its definition as more akin to “accompanying content”–ad inventory that is less desirable for media buyers–under the latest guidelines. Meanwhile, execs on the opposite side of the negotiating table maintain that The Trade Desk’s interpretation of the latest standards is overly restrictive, despite this delta, both parties’ expressed an ongoing desire to reach an agreement. The industry’s largest independent demand-side platform began notifying media buying teams of such concerns and stating that it would cut open marketplace access to Yahoo’s video inventory if the issue were not resolved by June 17. Furthermore, if the dispute runs beyond the initial deadline, it will further disable access to all of Yahoo’s video inventory, including via private marketplace deals, on July 1, according to emails reviewed and verified by Digiday.” ⬇️ #streamingtv #newfronts #ctvadvertising #dsp #canneslions #upfronts https://lnkd.in/evX3h3az