Emmanuel Josserand’s Post

Pixalate's Q4 2023 CTV Seller Trust Index: FreeWheel named in top SSPs for open programmatic ads. The CTV STI rankings are based on various seller factors, including invalid traffic (IVT), household reach, server-side ad insertion (SSAI) transparency, and spoofing. #EffectvEmp

Unlocking Programmatic Advertising: Master Display Ads Today Discover the power of programmatic advertising and learn how to optimize display ads for various platforms, including desktop, mobile, and OTT. We break down key concepts and strategies to elevate your advertising game. #ProgrammaticAdvertising #DisplayAds #DigitalMarketing #OTTAdvertising #AdOptimization #MarketingStrategy #VideoAds #MobileAds #AdvertisingTrends #AdTech

“It’s really uprooting the definition of how you automate and how do you unlock that value. There’s not millions of premium sources when it comes to CTV, it’s much more finite. A lot of the programmatic ecosystem players have to really redefine how they approach programmatic, it’s that one-to-one connection and connection directly to the source where that’s been the beginning part of the journey.” Watch Soo Jin Oh, FreeWheel's Chief Strategy Officer, talk with Beet.TV about how programmatic advertising is being upended by the rise of CTV. #EffectvEmp https://bit.ly/4dw8c4s

“It’s really uprooting the definition of how you automate and how do you unlock that value. There’s not millions of premium sources when it comes to CTV, it’s much more finite. A lot of the programmatic ecosystem players have to really redefine how they approach programmatic, it’s that one-to-one connection and connection directly to the source where that’s been the beginning part of the journey.” Watch Soo Jin Oh, FreeWheel's Chief Strategy Officer, talk with Beet.TV about how programmatic advertising is being upended by the rise of CTV. #FreeWheelEmp https://bit.ly/4fBJUrq

The retail media landscape is undergoing a significant transformation, with offsite programmatic advertising taking center stage. In 2024, it’s expected to generate a staggering $20 billion, marking a substantial leap from the previous year’s $7.5 billion. This growth is driven by the diversification of advertising options, including streaming services and publishers embracing programmatic ads. As retail media networks expand beyond on-site advertising, they’re finding new ways to scale and increase revenue, all while navigating the complexities of transparency in the digital space. For brands and marketers, this shift underscores the importance of adapting to the evolving digital ecosystem and leveraging data-driven strategies to connect with consumers where they are most engaged. #RetailMedia #ProgrammaticAdvertising #DigitalMarketingTrends

ICYMI: Pixalate: global CTV IVT rate stands at 17% in Q4 2023: Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices. #digitalmarketing #marketing

Many of the CTV applications we developed for our partners currently top the charts in the CTV Programmatic Advertising scene. This makes us proud and is also a huge wind in our sails on the way to make 2024 even greater! Read the full story on MarTech Series and discover how our advanced CTV applications are leading the way. ✨ You can find the link below in the comments 👇 #ctvadvertising #programmaticadvertising #ctv

Pixalate: global CTV IVT rate stands at 17% in Q4 2023: Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices. #digitalmarketing #marketing

Programmatic TV is emerging as a new trend in digital advertising. Let’s understand how programmatic advertising is being applied to television and the benefits of this approach. Read more at: https://shorturl.at/oxxsa #OrganiPixel #ProgrammaticTV #DigitalAdvertising #AdTech #ProgrammaticAdvertising #TVAdvertising #MediaBuying #AdvertisingTrends

CTV will take over advertising in short order. Combining digital tracking and attribution, with a high value TV experience is something advertisers are willing to pay for. We charted the budget shifts to CTV from other forms of media below. The biggest loser? Linear TV of course. #marketing #advertising