Kochava

ICYMI: 23% of marketers on ASA don’t spend on brand protection 🤯 Brand protection on Apple Search Ads can be a game-changer—learn the best strategies from Hamilton Radcliffe, GM of Search Ads Maven by Kochava, in this partner post with Business of Apps: https://lnkd.in/gn7KNGuD #mobilemarketing #marketingstrategy #digitaladvertising

CTV: Where hardware meets advertising! 📺🤝🛍️ Unlike laptops and phones, connected TV (CTV) devices blur the lines between hardware and ad space. OEMs such as LG and Samsung aren't just selling screens—they're selling prime advertising real estate. Why? TV's ad-first legacy. When you power on your smart TV, ads are integrated seamlessly. OEMs even get a slice of ad inventory from apps on their platforms. This unique ecosystem is reshaping how brands connect with audiences in the living room. Are you leveraging CTV's full potential? Learn more with Grant Cohen from Kochava: https://lnkd.in/gAA_zUEc #CTV #DigitalAdvertising #Marketing

Are You Getting the Most Out of Your Apple Search Ads Budget? A recent poll uncovered striking insights into how marketers allocate their ASA budgets for brand protection: 🚀 23% don’t spend on brand terms. 🚀 18% allocate less than 10%. 🚀 27% dedicate ~25%. 🚀 9% aim much higher with up to 90%. Common approaches fall into three categories: 1️⃣ Win Everything: Max out bids to dominate. Effective, but can trigger unsustainable costs. A smarter strategy? Dynamic bidding automation to protect impression share while reducing costs. 2️⃣ Budget Burnout: Budgets exhausted by midday. A pacing strategy ensures funds last all day and performs better—without overspending. 3️⃣ Skip Brand Spend: Avoiding brand bids altogether risks competitors snapping up your terms. Even small, low-cost bids can safeguard your brand presence. Curious to learn more? Check out Kochava's newest post on #BusinessOfApps: Link in comments Also, big thanks to Hamilton Radcliffe for this insightful read.

First-party data? ✅ Privacy challenges? ✅ Game-changing insights? ✅ Watch our on-demand webinar to see how data clean rooms are transforming performance marketing. Featuring experts from Kochava Foundry and IAB Tech Lab. ▶️ Watch now: https://lnkd.in/g3Jvb32A #datacleanrooms #adtech #privacy

Big budgets aren’t the only way to win on Apple Search Ads 🤑 Discover why losing some bidding battles can actually help your brand succeed. Watch our 30-minute session with ASA experts as they unpack Strategic Losing™—an automation template designed to stretch your budget and outsmart the competition. ▶️ https://lnkd.in/g5JFJy3a #mobilemarketing #automation #ai

Thank you to all our customers and partners from Riyadh and Dubai Our leadership team Charles, Amro, and Arthur had a fantastic week and deeply valued every in-person interaction. We are grateful for the opportunity to work with such talented people and are committed to keep building the next-generation growth stack with and for you. Don Sajith, Talha Ismail, Esmael A. Jumah, Jana Albanna, Sultan S., Hassan El-Tahan, Mohamed Ayman Fathy, Oliver Dagher, Nader Yassa, Ala Dawod, Tarek Chehab, Mohammad Sawalha, Shariff Fahmi, Ahmed M. Osman, Saif Zeineddine, Khaleel Ghafoor, Mohamed Tantawy & everyone we’ve met, thank you for your time. If we haven’t been able to meet with you in person this week, we look forward to seeing you next time soon. #customersuccess #innovation #adtech

That’s a wrap on #GTC2024! ✅ What stood out to you the most this year? Let us know! 👇 Want to see where the Kochava team is headed next? Check it out ➡️ https://lnkd.in/gps9X4XT #adtech #digitalmarketing

Choosing the right MMM solution shouldn’t feel overwhelming. This blog is your guide to understanding the four main adoption paths for marketing mix modeling. Clarity is just a click away. ✅ Start here: https://lnkd.in/gQzCtsxg #digitalmarketing #analytics #guide

Are you buying Apple Search Ads the right way? 🤔 Find out at App Promotion Summit Berlin on December 5th as Hamilton Radcliffe, GM of Search Ads Maven by Kochava, shares expert insights in his workshop: "Buying Apple Search Ads via Strategies, Not Tactics." 💬 Schedule a meeting with our team here: https://lnkd.in/gps9X4XT #APSBerlin #AppleSearchAds #DigitalMarketing

Advertiser Perceptions forecasts an impressive 18% year-over-year growth for DOOH, reaching $3.1 billion by the end of 2024. This surge is expected to continue into 2025, with projections hitting $3.4 billion. What's truly remarkable: DOOH is outpacing overall advertising market growth, making it one of the fastest-growing media channels. Watch our on-demand webinar with Advertiser Perceptions featuring Sarah Bolton to learn more: https://lnkd.in/gi-2x-T9 #DOOH #DigitalAdvertising #Trends #AdTech