Saif Zeineddine

Truly honored to receive the Anlene Award for achieving the highest market share growth in 2024 across the region! This milestone would not have been possible without the incredible guidance of Niluksha Bastiansz and the unwavering support from Dinith Pathirana and the global team. Here’s to achieving greatness together and inspiring a healthier, more active world! 🏆💪 #Anlene #ProudMoment #Teamwork #2024Achievements"

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The FMCG sector in Saudi Arabia is experiencing significant growth, driven by the country's large population and increasing consumer demand. As of 2023, the FMCG market in Saudi Arabia is valued at approximately $60 billion, with food and beverages accounting for the largest share. This growth is supported by the government's Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil. The sector is also benefiting from the rise of e-commerce, with online FMCG sales expected to reach $4.3 billion by 2025. This shift towards digital platforms is transforming the way consumers purchase everyday products, offering new opportunities for FMCG companies to expand their reach and enhance customer engagement. Moreover, the FMCG sector in Saudi Arabia is marked by a competitive landscape, with both local and international brands vying for market share. Companies are increasingly focusing on innovation and sustainability to attract consumers, with a growing emphasis on health and wellness products. The youth population, which makes up a significant portion of the market, is driving demand for modern, convenient, and eco-friendly products. As a result, FMCG companies are investing in new technologies and sustainable practices to meet these evolving consumer preferences. The sector's future looks promising, with continued growth expected in the coming years, supported by favorable demographics and economic reforms. . Reference: https://lnkd.in/d8bSDPnx . . #FMCG #SaudiArabia #MarketGrowth #ConsumerDemand #Vision2030 #Ecommerce #Sustainability #HealthAndWellness #Innovation #RetailTrends #DigitalTransformation #SaudiEconomy #FoodAndBeverage #ConsumerGoods #MarketExpansion #BrandCompetition #YouthMarket #EconomicReforms #OnlineRetail #MarketTrends #GCCMarkets

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What better place than Cannes Lions International Festival of Creativity to talk about the future of the CMO role?   I had the opportunity share my point of view on this compelling topic with Business Insider. The key to the future of this role is becoming a more holistic brand-builder. Building authentic brands and human-centric experiences that resonate with people starts, in my view, with considering the end-to-end marketing of your products. Over my sixteen years at PepsiCo, I’ve worn a lot of different hats – but my role as CMO and Category Growth Officer has proven to be the most rewarding. As CGO, the focus expands beyond marketing to encompass growth across all aspects of the business. This shift is the future of the CMO role – it’s about driving growth, fostering innovation, and creating value at every touchpoint. It is an opportunity I cherish deeply. Leading with this cross-functional spirit, I know we can truly change the future of food. https://rb.gy/6illad

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In the turbulent sea of business, waves of change and competition are constant. Those who learn to ride the waves, adapt and innovate, are the ones who emerge victorious, sailing ahead of the rest💫 #business #innovation #opportunities #marketing #EK

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UAE FMCG Q4 2023 performance Part 1: Quarterly performance - by Sectors Shoppers continue to tighten their wallets, especially in personal care, followed by beverages (across essential and non-essential categories) and food (more non-essential products). Dairy held strong despite the decline of Premium Dairy Products Will stock-up purchases before Ramadan boost Q1 2024 performance? Next Part 2: Q4 performance - by shopper groups

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Another Major Step in our MENA Strategy

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At Consult Feer we recently helped a top brand uncover customer insights and build data-driven solutions that boosted their market position and strengthened their competitive edge. Our approach combined deep analysis with actionable strategies, leading to results you can see—and taste! Ready to elevate your brand? Check out the video for a glimpse into our journey and reach out to discuss how we can help you stand out. #ConsultFEER #MarketResearch #Strategy #DataDriven

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#Saudi French Fries #Market: A Tasty Triumph! 🍟 The global French fries market continues to thrive, with increasing demand driven by a love for this crispy, golden delight. French fries, a staple in fast food and dining around the world, are seeing unprecedented growth due to their universal appeal and versatility. From gourmet restaurants to street food vendors, French fries remain a favorite choice for consumers across all demographics. The market is growing at a steady rate of 5% globally. 📈 Spotlight on Saudi Arabia: A Growing Appetite In Saudi Arabia, the French fries market is particularly fascinating and big. The demand for French fries is robust and growing. What’s even more intriguing is that a significant portion of these French fries are imported from the Netherlands and Belgium, countries renowned for their high-quality potato products. The market in Saudi Arabia is expanding at an impressive rate of 7% annually. 🇸🇦 Why Saudi Arabia? •   Rising Fast Food Culture: The increasing popularity of Western fast food chains and casual dining establishments has spurred the demand for French fries. •   Economic Growth: With a burgeoning economy and rising disposable income, more consumers are indulging in dining out and convenience foods. •   Tourism Boost: Saudi Arabia’s efforts to boost tourism have led to a surge in international and local culinary offerings, with French fries being a popular choice. 🏭 Industry Pioneer: Aljouf FF Factory Leading the charge in the Saudi French fries market is the Aljouf FF Factory. As a pioneer and industry leader, Aljouf FF Factory is setting the benchmark for quality and innovation in the production of French fries. Their commitment to excellence and the use of advanced processing technologies have positioned them at the forefront of the industry in Saudi Arabia. 🚀 Future Outlook The future of the French fries market in Saudi Arabia looks promising. With continued investment in food processing technologies and a growing preference for premium quality products, the market is poised for sustained growth. Local players like Aljouf FF Factory and international exporters alike are set to benefit from this booming market. #FrenchFries #FoodIndustry #SaudiArabia #GlobalMarket #FoodInnovation #FastFood #AljoufFactory #PotatoProducts #MarketGrowth #potatopro #potatonews #نحلمـونحقق Potato Business POTATOES NEWS TODAY @potato

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‏In marketing, success isn’t just about creative strategies, it’s about understanding data and continuously analyzing campaign performance 📊. Marketers today need to use analytical tools to accurately target audiences and build genuine engagement with customers 🤝. Our job goes beyond just capturing attention – it’s about delivering valuable experiences that lead to loyalty and a strong brand reputation 🌟. The biggest challenge today is how to blend technology and creativity in our marketing strategies to stay ahead in the market 🚀.

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The Thriving F&B Scene in Saudi Arabia 🚀 Saudi Arabia’s Food & Beverage Industry: Opportunities Are Booming! The F&B sector in Saudi Arabia is undergoing a remarkable transformation, fueled by Vision 2030, technological advancements, and evolving consumer preferences. The market is projected to grow from USD 31.69 billion in 2024 to USD 61.77 billion by 2032, with a CAGR of 8.70%. What’s Driving This Growth? 1️⃣ Vision 2030: The government’s focus on tourism and entertainment is fostering massive innovation in the F&B industry. 2️⃣ Evolving Tastes: Young, affluent consumers are embracing premium-casual dining experiences and global culinary diversity. 3️⃣ Tech Revolution: Food delivery platforms and digital solutions are reshaping how people dine, offering unparalleled convenience. Opportunities for Professionals: 💡 Consulting: Guide businesses in concept development, market entry, and operations. 💡 Event Management: Curate standout food festivals and hospitality events. 💡 Digital Leadership: Share insights and trends to position yourself as a thought leader. This dynamic environment isn’t just a market—it’s a stage for innovation, creativity, and collaboration. Let’s explore the potential and shape the future of Saudi Arabia’s vibrant F&B landscape together! 👉 Share your thoughts: What excites you most about the F&B scene in Saudi Arabia? #FandBIndustry #SaudiArabia #Vision2030 #FoodInnovation #HospitalityTrends #FoodTech #CulinaryArts #DiningExperiences #Gastronomy #RestaurantConsulting #HospitalityProfessional #FoodService #FoodDelivery #FoodFestival #Foodie #ChefLife #RestaurantBusiness #DigitalTransformation #BusinessOpportunities #MiddleEastFandB #EventManagement #FoodTrends #SaudiVision2030 #RestaurantGrowth #FandBConsulting  

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Among the different kinds of FMCG products in various aspects such as production, distribution, and sales, industrial bread stands out as one of the most challenging and demanding. Production Aspect: 1- When it comes to production, even a small mistake in the baking process can significantly impact the overall quality. Precision in the cooking process is crucial to maintain consistent quality and freshness. Distribution Aspect: 2- When it comes to distribution, the products should be dispatched directly and promptly to the market without any warehousing. This urgency is due to the limited shelf life of the products, ranging from 1 day to 5 days depending on the different SKUs. Sales Aspect: 3- Lastly, the sales aspect presents significant challenges. Larger drop sizes to outlets increase the risk of returned expired products, while smaller drop sizes may result in a loss of market share or shelf space at the outlets. Implementing extensive trade schemes is also unwise due to the short shelf life of bread products. By: Cyrus Barati

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🌟 𝗔𝗿𝗹𝗮 𝗙𝗼𝗼𝗱𝘀' 𝗗𝗼𝗺𝘁𝘆 𝗕𝗶𝗱: 𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝗘𝗴𝘆𝗽𝘁'𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹? 🥛🇪🇬 Arla Foods has offered 𝟯𝟭.𝟰𝟴 𝗘𝗚𝗣 𝗽𝗲𝗿 𝘀𝗵𝗮𝗿𝗲 for Arabian Food Industries (Domty), a hefty +𝟳𝟬% 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 over its current price, valuing the company at 𝟴.𝟵 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗘𝗚𝗣 (~183 million USD). The El Damaty family retains a shareholding, with Mohamed El Damaty continuing as CEO. Arla plans to 𝗱𝗲𝗹𝗶𝘀𝘁 𝗗𝗼𝗺𝘁𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗘𝗴𝘆𝗽𝘁𝗶𝗮𝗻 𝗦𝘁𝗼𝗰𝗸 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 (𝗘𝗚𝗫). 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻? - 💡 𝗨𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 𝗦𝘁𝗼𝗰𝗸𝘀: The high premium suggests 𝗘𝗴𝘆𝗽𝘁𝗶𝗮𝗻 𝘀𝘁𝗼𝗰𝗸𝘀 𝗮𝗿𝗲 𝘂𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗲𝗱 compared to other MENA and emerging markets. - 🌍 𝗙𝗼𝗿𝗲𝗶𝗴𝗻 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻: After the 𝗘𝗚𝗣 𝗱𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻, foreign investors find Egyptian companies attractive, often preferring listed ones for transparency and quicker due diligence. - ⚠ 𝗜𝗺𝗽𝗮𝗰𝘁 𝗼𝗻 𝗘𝗚𝗫: Delisting prominent companies like Domty could reduce market diversity. There's a need for the 𝗘𝗚𝗫 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗺𝗼𝗿𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 and 𝗲𝗮𝘀𝗲 𝗹𝗶𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 to encourage sizable IPOs. - 📈 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲-𝗥𝗮𝘁𝗶𝗻𝗴: This move might trigger a 𝗿𝗲-𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗰𝗸 𝗺𝗮𝗿𝗸𝗲𝘁, boosting performance among industry peers and aligning valuations with regional standards. 𝗜𝘀 𝗧𝗵𝗶𝘀 𝗚𝗼𝗼𝗱 𝗡𝗲𝘄𝘀? - ✅ 𝗣𝗼𝘀𝗶𝘁𝗶𝘃𝗲: Brings foreign investment and could stimulate the market. - ❌ 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝗶𝗻𝗴: Underscores the importance of strengthening the EGX to retain and attract companies. --- 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀? Is this a catalyst for growth and increased investor confidence, or does it signal challenges that need addressing? Let's discuss! 😊 #ArlaFoods #Domty #EgyptEconomy #EGX #ForeignInvestment #StockMarket #IPO https://lnkd.in/dX4js5J5

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In this competitive business world, can a small company take a risk of giving its product an abstract brand name? We in AARAM Beverages, would like to try… Presenting, our entry in to Vodka category, Brand Name : WORST FELLOW VODKA Segment : Semi Premium This is a brand which is positioned to the early / first time drinkers. Its a cool & unisex brand. Stylish and weird at the same time.. Unique look, being stylish are it’s attitude. This brand is targeted to young and Vibrant demography. Brand name is kept casual and abstract. To differentiate ourselves, we have mentioned the brand name in 2 sides of the bottle. One side has “WORST” and the other side has “FELLOW”. The Logo is a devil which denotes the brand name. In continuation of the brand’s attribute, We have planned the name of the flavours differently. It’s based on 7 sins. 1. Plain and Pride 2. Mad & Angry Orange 3. Greedy Ginger 4. Lazy Lemon 5. Gluttony Guava 6. Coffee lust 7. Envy with Vanilla Thanks to the team. It was not possible without them. Also, looking forward for everyone’s support to make this a big success. Launching soon in #Kerala #Pondicherry #Goa #WestBengal #WorstfellowVodka #WTF

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Great leaders are great listeners. They talk less and listen more, and as a result, they are very proactive, strategic, and intuitive listeners. They recognize that knowledge and wisdom are not gained by talking but by listening. #Fmcg #Leadership #Teamwork

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Three Types of Buying Situations Consumers approach purchases in different ways, depending on their level of involvement and experience. These can be broken down into three main buying situations: 1-Extended Problem Solving: In high-involvement situations, consumers invest significant time and effort in gathering information and evaluating alternatives before making a decision, typically for complex or expensive purchases. 2-Limited Problem Solving: Here, consumers have some prior experience with the product and engage in a moderate level of evaluation, such as comparing prices or checking reviews, without extensive research. 3-Habitual Problem Solving: In this low-involvement scenario, consumers make repeat purchases with little to no evaluation, relying on past choices and habits rather than exploring alternatives. Understanding these buying situations helps businesses tailor their strategies to meet consumer needs more effectively. #Startup #Businesslife #Recruiting #Businessopportunity #Businesscoach #inspiration #hiring #Kuwait_jobs #HumanResources #BusinessStrategy #WorkforceManagment #Salesmanagers #SalesDevelopment #Recruitment #Careers #Businesscareer #SalesAnalaysis #FMCG #SalesCareer #SalesExcellence #SalesConsulting #salesdevelopmentrepresentative #salesandretail-

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The UAE's Fast-Moving Consumer Goods (FMCG) market has shown a revitalizing trend in recent times, with a noticeable increase in consumer spending and bigger shopping baskets. The growth in Q3 2023 reversed a decline seen earlier in the year, boosted by events like Ramadan and back-to-school shopping. Despite inflation, which eased to a 1.9% rise in Q2 and dropped by -0.7% in Q3, consumers are buying more per trip, even with fewer store visits. Interestingly, beverages saw a 3.2% price increase, while personal care products experienced a notable deflation of -4.2%, but volumes remained high for essential items like dairy, where a 2.9% volume increase was observed. This growth signals optimism in the UAE’s FMCG sector, largely driven by the non-oil sector's recovery and increasing consumer confidence. However, brands must focus on innovation, especially in promotional tactics, to capture more market share. Currently, only 33% of purchases are made during promotions, a figure that remains stagnant, indicating a need for more value-driven marketing strategies . Reference: https://lnkd.in/dakZqmTh . #UAEFMCG #ConsumerBehavior #ShoppingTrends #RetailGrowth #FMCGMarket #BiggerBaskets #EconomicRecovery #InflationTrends #RetailStrategies #CustomerInsights #MarketResurgence #MiddleEastRetail #GroceryTrends #ProductInnovation #ECommerceUAE #DairyIndustry #PersonalCareTrends #BeverageMarket #ShopperHabits #FMCGOpportunities #ValueDrivenMarketing

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#Paknews #SaudiArabia Saudi Arabia Crown Prince Mohammed bin Salman is expected to visit this month, making his first official trip to the country since 2019. This visit will be part of grand investment plans by KSA worth $5 billion, aiming at bolstering economic ties between the two nations. #PSX The #KSE100 index opened positively with a gain of 369 points, standing at 73,133. #DAWH #Kapco #Citipharma🔥 #Petrol prices are likely to be cut this month by Rs 12 per liter in line with the decline in international prices. #IranPakistan are looking at ways to complete a long delayed gas pipeline project. btw two countries. 🇮🇷 Counsul General. #WorldBank Pakistan is likely to receive $8 billion from the World Bank. The country has started negotiations with the WB for a four-year new programme and expects to receive $8 billion through the Country Partnership Strategy (CPS) policy framework. #Pakeconomy #Worldbank #PSXUpdates

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The future of the grocery sector in Saudi Arabia is full of potential for growth. How do you envision consumer behavior influencing this evolving market in the years ahead?

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