Kristi Anderson

📈 NEW RESEARCH ALERT!! Have You Seen the Stats? 31.7% of peer-to-peer event marketing activities produce a conversion for events! Get your FREE copy of the first ever  Peer-to-Peer Referral Event Marketing 2024 Benchmark Report. https://lnkd.in/gSFM_Az6 #eventmarketing #eventprofs #p2pmarketing #referralmarketing

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Learn about #distributor #incentive program best practices and how to use data to adapt programs to your target audience’s needs. https://bit.ly/4c2V19F #ChannelIncentives #ITAGroup

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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There is no hiding the fact I hate #LeadScoring, it's been for too long the silver bullet of sales and marketing alignment, and I'm yet to hear a single #Marketo customer say: It's working and adding value. For me it only works if you have 1000s of leads ingressing per week and 10 sales people. But even then... I would still argue sales have time... 1000 leads / 10 reps = 100 leads 100 leads * 0.4 acceptance rate = 40 accepted leads (40% acceptance) 40 leads * 0.5h desk research = 20 hours per week Watch some more of my views on best practice Lead Scoring, and some other tips on better sales qualification here: https://okt.to/HjsFpt

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Feeling stuck in a marketing rut? 😩 Kathleen Schaub outlines a 5-step process to spark innovation and solve your toughest problems. 🚀 Learn how to break free from common solutions and develop groundbreaking ideas to elevate your marketing game! 💡 https://lnkd.in/dJ7gG4vG #marketinginnovation #marketingproblemsolving #creativemarketing #b2bmarketing

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Merkle's Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog post: https://ow.ly/pntA50SXT2b

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To maximize the effectiveness of content syndication in demand generation, it’s essential to implement targeted strategies. https://ow.ly/MAHy50TqHcA #marketing #martech #technology

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Discover 7 innovative strategies to make the most out of MDF and catapult your business into new markets 🚀. Dive into our blog where TRIdigital reveals how to leverage marketing funds for impactful growth, from data-driven decision making to creative storytelling that resonates. https://lnkd.in/gS-3Vetu #MDFStrategies #TRIdigital #MarketingDevelopmentFunds #MarketingDollarFunds

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Discover 7 innovative strategies to make the most out of MDF and catapult your business into new markets 🚀. Dive into our blog where TRIdigital reveals how to leverage marketing funds for impactful growth, from data-driven decision making to creative storytelling that resonates. https://lnkd.in/gS-3Vetu #MDFStrategies #TRIdigital #MarketingDevelopmentFunds #MarketingDollarFunds

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There are three types of AMB strategies. It's vital for your sales teams to pick one that best suits your organization's goals for desired outcomes. Types of ABM Strategies: 🔷1:many ABM strategy- targets hundreds/thousands of key decision-makers 🔷1:few ABM strategy- uses few resources to target key accounts with similar characteristics 🔷1:1 ABM strategy - uses lots of resources to create hyper-personalized campaigns that target 1-5 key high-value accounts at a time. What ABM strategy best suits your business? Comment down below. Discover more here: https://heyor.ca/mMmqQI #AMBStrategies #ABMStrategyTypes #DecisionMakers #HighValueAccounts

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ABM is not a silver bullet. Declan Mulkeen 🎯🎯🎯 had a great discussion with Celia Slack on why ABM is not a silver bullet. His advice? Get your other Marketing strategies up, running, and working before you launch an ABM strategy. Do you agree? ------------------ Want to succeed at ABM? Book a session on our ABM Lunch + Learn workshop and we'll review your ABM strategy for free! https://hubs.la/Q02zPRk40

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Unveil the mysteries of subliminal advertising! Explore our insightful blog to discover the hidden tactics that shape consumer behavior. 💡 Click the link to learn more: https://buff.ly/3WYyur1 #SWMarketing

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