Kristaps Brencans

It was about time we upgraded our pod game! 🎙 This episode will be quite special for several reasons. One, Gerardo Ospina is an absolute badass! He grew On The Map, Inc. PPC department from $100K to $500K in yearly revenue! 😲 ..and no, he doesn’t do sales. What he has done is focus on rigorous work and ongoing PPC testing. Within the last two years, he has figured out the hardest market in search. 💰 PPC for personal injury lawyers! 💰 Gerardo and I recorded a proper talk on the latest trends in PPC for lawyers. ➡ Shift to automated bidding... ➡ Massive negative keyword lists... ➡ LSA best practices... ➡ Budget selections... ➡ Rapport building with clients... …and a lot more! Stay tuned, this is going to be a good one!✌🏻 #lawfirmmarketing #lawyerppc #ppcforlawyers #personalinjurylawyermarketing #lawyerleads #lawfirmgrowth

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10 steps to generate your own leads before the FCC clamps down on 3rd party lead gen as we know it: 1. Targeted traffic sources: test as many as you can 2. Build top notch, relevant landing pages with built-in long forms 3. Optimized "Next Steps" pages 👊 Bill Rice 4. Retarget those who convert (and those who don't) 5. Lead scoring and analysis on propensity to close (optional but could be highly valuable info if you can get it) 6. Personalized, multi-channel follow-up and nurture based on #5 7. Strong salespeople: relationship builders who act as advisors and close deals 8. SOP and automation to get reviews and referrals from deals you closed (and those you didn't) 9. Retention strategy and systems 10. Feed it all back into #1; optimize every step of the way Need help with this stuff? Click the link in the comments below or DM me to connect with our team. #mortgage #insurance #leadgeneration #digitalmarketing #rebeliQ

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FB doesn't show you the most important metrics You have to set them up yourself Create these custom metrics: Hook Rate = 3-Second Video Plays / Impressions Hold Rate = PlayThrus / Impressions Aim for these KPI to create winners: Hook Rate >30% Hold Rate >10%

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You can learn a lot from successful agencies: • Analyze their offers • Study their systems • Avoid mistakes they made Success leaves clues. They're #1 for good reason.

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Wanna know a few stats of this basic roofing lead gen campaign in AZ? Here you go: Total Leads - 173 Total Inspection Bookings - 40 Total Sold - 13 Conversion Rate - 8% I know what you thinking, it didn’t turn out like this when we ran a Roofing or solar Fb ad campaign, well it’s always not about just putting out an ad and publishing the campaign. It starts from doing the market research, offer, audiences to target, ABO or a CBO campaign, correct budget allocation to get the best CPL & ROI, choosing the right creatives and ad copies and most importantly the CTA of the ad. This is the reason why our clients win by running very basic lead gen campaigns with us and then later start expanding in other new markets to further scale their business. Let’s crush it together!

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🚀 SLASH YOUR CUSTOMER AQUISITION COSTS WITH SEARCH BOX OPTIMIZATION! Are skyrocketing PPC and Local Services Ad costs eating into your profits? Check out these game-changing results from HomeTown Restoration: 📈 31% increase in users 📉 30% decrease in bounce rate 💰 Fixed monthly fee (vs. unpredictable ad spend) Their CEO says: "Our marketing costs were getting out of control. Because of SBO's success, we're expanding to more areas!" Want to learn how Search Box Optimization can transform your digital marketing strategy? Let's chat! Thoughts? Has anyone else tried SBO? Share your experiences below! #DigitalMarketing #LeadGeneration #ROI #SearchBoxOptimization

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Here are "5 Proven Techniques to Maximize CTA Performance" according to @SiteTuners on a @MailChimp. Yep, these are all important. https://hubs.ly/Q02Yvxdy0

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Organic SEO delivers long-term benefits, Companies report a ~275% average ROI over a 2 year period after investing in SEO strategies. 🚀 In a hyper-competitive industry, You need a robust website that can help attract organic traffic. SportsCare PT is a physical therapy industry that has been in the business for around 50 years. Unfortunately, SportsCare PT faced the challenge of needing more appointments. And that is where we were up for the challenge. 🔴 The Problem ↳ The primary issue that SportsCare PT faced was needing more organic traffic on their website. The company's website failed to attract patients seeking treatment for physical injuries and aftercare to help them lead an everyday life. We understood the objectives that SportsCare PT aimed to achieve through its website. However, their website needed a revamp to tell people about their goal. 🟢 The Solution  ↳ We worked with SportsCare PT to develop a robust strategy that will help them optimize their website using various SEO techniques. It would allow them to show up when their target audience searches for anything and increase organic traffic. Look at how we did it. 👉 On-Page SEO ↳ For SportsCare PT, we first focused on metadata optimization to help search engines with crawling purposes. Next, we focused on optimizing the H1 heading by incorporating the keywords most people search for. Most importantly, adding schema to blog pages made it easier for visitors to find the various relevant blogs on a particular topic. This strategy allows Google to improve its ranking since it will receive signals from various trusted online directories.  👉 Technical SEO ↳ Optimizing the server and the website, allowing search engine spiders to crawl and index the website better. Hence, it would ultimately enhance the SportsCare PT search engine rankings. So what were the results for the SportsCare PT? How long did it take them to achieve them? 🤔 🟢 Organic Search Traffic Increased By 51.69% over a Year ↳ SportsCare PT had around 5,496 sessions of Organic Search Traffic in Q3 2021. That went up to 8,337 sessions by Q3 2022, which shows an increase of around 51.69%. 🟢 Search Impressions Increased By 89.25% over a Year ↳ There were around 880k total impressions in Q3 2022, which shows an increase of more than 400k from Q3 2021. We improved their search impressions by approximately 89.25% in less than 12 months. 🟢 Clicks Increased By 67.64% over a Year ↳ The improvement in the clicks was also exceptional, where the client received more than 5.18k total clicks in Q3 2022 compared to 3.09k in Q3 2021. This shows a difference of around 67.64% from the previous year. That is the power of Organic SEO Let's collaborate 🤝 and make your brand the next success story of our company. P.S. Repost ♻ this for your LinkedIn network.

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                      🔍Compare Performance Last Month🔍 Health Supplementary Brand ➡CPA Down ↓68.42% from 95.75$ to 50.08$ ➡Last Month Order Volume Increase ↑ from 1,000 to 2600 ➡Last Month New Customer Order 900 ➡Total Conversion Value 870K ➡Net Profit 237k. Profit Calculation based on each brand COGS ➡Total Costs $130k ➡MER 185% 🔍Key Business Goal (3 Month Goal) ➡Increase MER ↑From .78% to 2.25% ➡Acquire New Customer for Every Month. ➡Improved the Conversion Rate ➡Keep down Cost per Conversion, ➡Improved AOV, Gross Profit and Profit Margin for their Selling Product for New Customer and Existing Audience. 🔍𝗞𝗲𝘆 𝗜𝘀𝘀𝘂𝗲𝘀  ➡No Segmentation on Product Bucket Performance  ➡Lack of Proper Optimized Shopping Feed  ➡ Not Full Approach Campaign Structure   ➡Lack of Cart Data Setup and COGS in Feed Management Tools   🔍Funnel Campaign Strategy and Structure Previous Campaign Structure ➡Search Ads -Single Ad Group and Home Page URL ➡Performance Max – Single Campaign for all product ➡YouTube Shorts Ads – All Product Current Campaign Structure Top of Funnel BA-10%                     ➡Demand Gen-Prospecting (Lookalike and Custom Segments) Mid of Funnel                     ➡Non-Branded Search BA-15%                     ➡Non-Branded Shopping (4 Product Bucket Segmentation) BA-55% Bottom of Funnel –BA 20%                       ➡Branded Shopping Ads                       ➡Branded Search and Product Feed Ads                       ➡Remarketing – Display and Video Ads                       Consideration for Product Bucketing. Product Bucket scripts , return rate, price data, profit margin POAS, stock status, product urgency etc. measure score card based on these data point and give custom label name like Product Bucket A, B, C, D. Some adjustment come from Ruben. Free Audit of any Account - Google Ads and Meta 🔍 Full Campaign and Structure Audit 🔍 Opportunity of Investment for Winning Product Bucket Campaign 🔍 Google Feeds Optimization and Opportunity Action Plan 🔍 Keyword Plan, Ad Copy for Campaign Brand and Non Branded 🔍 Full GTM, Cart Data and GA4 Audit 🔍 Meta Creative Strategy and Action Plan Q4 is the most critical and revenue generated time for any Business owner. ABDULLAH AL NOMAN Ex, Senior Performance Manager ( Google and Meta Ads) #SEA #ppc #Googleads  

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🔥 Ready to skyrocket your income? Discover the ultimate guide to high-paying affiliate programs for 2024! 💰 Don't miss out on this opportunity to maximize your earnings potential. 💥 👉 Dive into the world of affiliate marketing and unlock the secrets to financial success! 💡 Whether you're a beginner or seasoned marketer, these programs are designed to supercharge your income. 💪 💎 Take the first step towards financial freedom and explore the top high-paying affiliate programs of 2024. 💼 Don't settle for ordinary earnings – aim for extraordinary wealth! 💎 🔓 Unlock your earning potential today! Read the article now: #AffiliateMarketing #PassiveIncome #FinancialFreedom 💼💰✨

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Money printing BFCM pre-sale in 7 steps proven by various DTC brands last year: 1️⃣ traffic (FB/IG, TikTok, organic, etc.) 2️⃣ opt-in (1 clear page: subscribe or fly) 3️⃣ thank you (give them acknowledgment) 4️⃣ early bird list (opportunity for pre-orders) 5️⃣ confirmation email (engaging action for inboxing) 6️⃣ warm-up ! (to keep them interested & ready to buy) 7️⃣ €€€ (with your product launch "offer they cannot refuse") In order to sell out half of your stock before actual Black Friday use this simple strategy to catch lower CPAs. So what's gonna be your next move?

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