William Kast’s Post

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Performance Creatives & Meta Ads for 7-8 Figure DTC Brands. $12M+ Generated For eCom Brands

FB doesn't show you the most important metrics You have to set them up yourself Create these custom metrics: Hook Rate = 3-Second Video Plays / Impressions Hold Rate = PlayThrus / Impressions Aim for these KPI to create winners: Hook Rate >30% Hold Rate >10%

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