What do you do if your search engine optimization specialist lacks essential qualities?

Finding out that your search engine optimization (SEO) specialist isn't meeting expectations can be concerning, especially since SEO is crucial for your online visibility. SEO involves optimizing your website to rank higher in search engine results, which is essential for attracting more traffic and potential customers. If you've realized that your SEO specialist lacks essential qualities, it's important to address the issue promptly to maintain your digital marketing momentum.

1 Assess Skills

To address the issue of an underperforming SEO specialist, start by assessing their skills objectively. Review their knowledge of keyword research, on-page optimization, link building, and content creation. These are fundamental aspects of SEO, and proficiency in these areas is critical. If gaps are identified, consider whether additional training or resources could help your specialist improve. It's important to have a clear understanding of their strengths and weaknesses before making any decisions.

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Kristaps Brencans

CEO at Onthemap.com | #1 Local Search Marketing Agency in the Nation | Revolutionizing Legal, Home Services & Medical Marketing | Led Company’s ARR Growth from $3m → $6M (2021 - 2023)
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A great way to get an objective opinion on SEO specialists abilities is to get a second opinion from more senior SEO to validate your concerns. Reach out to peers in your industry or find an SEO consultant that can assess the performance. Once the verdict is in the same specialist can give recommendation whether the SEO specialist can improve or you need to part ways and find a new hire.

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2 Set Expectations

Once you've assessed the skills of your SEO specialist, it's time to set clear expectations. Communicate the goals and objectives of your SEO campaigns, and ensure they understand the key performance indicators (KPIs) that matter to your business. This might include rankings, organic traffic, or conversion rates. Clear communication about what is expected can often help an underperforming specialist to refocus their efforts and align their strategies with your business goals.

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QASIM AGHA

CEO & Founder Technolangs | Technolangs Solutions
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Sometimes, you lack in understanding and assessing the skills.Even systems fail. Setting KPIs will make sure that the concerning team member has the goals to achieve. He is accountable and you cannot be fooled by unmetered results. SEO is a slow process but remember the word “process” which always can be seen. Setting the expectations with specific one is a responsibility on both ends to set compliance and pass it on the other hand.

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QASIM AGHA

CEO & Founder Technolangs | Technolangs Solutions
Report contribution
Sometimes, you lack in understanding and assessing the skills.Even systems fail. Setting KPIs will make sure that the concerning team member has the goals to achieve. He is accountable and you cannot be fooled by unmetered results. SEO is a slow process but remember the word “process” which always can be seen. Setting the expectations with specific one is a responsibility on both ends to set compliance and pass it on the other hand.

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3 Provide Feedback

Providing constructive feedback is essential when dealing with an SEO specialist who is not up to par. Highlight both the areas where they are performing well and those that require improvement. Be specific about what changes are needed and why they are important. This can help your specialist understand the impact of their work and the importance of adhering to SEO best practices.

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4 Encourage Growth

Encourage your SEO specialist to grow and develop their skills. This might involve providing opportunities for professional development, such as attending workshops or webinars related to SEO. Encouraging them to stay up-to-date with the latest industry trends and algorithm updates can also be beneficial. By investing in their growth, you not only improve their performance but also demonstrate a commitment to their professional success.

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5 Explore Alternatives

If your SEO specialist continues to underperform despite your best efforts, it may be time to explore alternatives. This could include hiring a new in-house specialist with a proven track record or outsourcing your SEO needs to a reputable agency. When making this decision, consider the impact on your business and the potential return on investment. The goal is to ensure that your SEO strategy is handled by someone with the necessary expertise.

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6 Monitor Progress

Finally, it's crucial to monitor the progress of your SEO efforts regularly. This means keeping an eye on the KPIs you've set and evaluating whether the changes you've implemented are yielding results. Regular monitoring allows you to make informed decisions about your SEO strategy and ensures that your business remains competitive in search engine rankings.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your search engine optimization specialist lacks essential qualities?

1

2

3

4

5

6

7

1 Assess Skills

2 Set Expectations

3 Provide Feedback

4 Encourage Growth

5 Explore Alternatives

6 Monitor Progress

7 Here’s what else to consider

Search Engines

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What do you do if your search engine optimization specialist lacks essential qualities?

1

2

3

4

5

6

7

1 Assess Skills

2 Set Expectations

3 Provide Feedback

4 Encourage Growth

5 Explore Alternatives

6 Monitor Progress

7 Here’s what else to consider

Search Engines

Rate this article

Thanks for your feedback

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