Jonathan Ochart

Substacks are redefining media landscapes and empowering writers. Our experts weigh in on how they’re impacting targeted audiences and facilitating direct connections between writers and readers while fostering a sense of community and engagement. Click to read how to partner with influential voices to amplify your brand’s message and drive conversations. Learn more here: https://bit.ly/3VuKGhZ #Substacks #PRStrategy #JournalismTrends

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🌍 Unlocking Regional Relevance 🌍 Our latest Media Monday dives into the strategic blueprint for PR success in diverse markets. Discover how we craft impactful connections tailored to regional nuances, from research insights to community engagement. #RegionalRelevance #PRStrategy #DiverseMarkets #MediaMonday #HighVizPR

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As our world gets more fraught and complex, audiences are increasingly choosing news sources which are more visual, reports are more watched, less read, with YouTube continuing its rise. The implications of this trend for deep understanding of difficult issues is worth pondering. More people are concerned about how to grapple with the rising torrent of fake news, and many having doubts about how AI might be deployed by newsrooms. Edelman has partnered with the Reuters Institute for this annual report as we are all in the business of communicating and good, credible and trusted information is critical to everyone in that process

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I LOVE election season. So much opportunity to secure coverage for brands. Here are five tips to navigate the bustling weeks ahead effectively. Get in touch if you want to explore how your brand can make a ‘splash’. Sigh. #election #pr

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Very interesting different approaches are highlighted here. One being proactive and making plans now, and the more conservative approach, highlighted by Nathan Jun Poekert's comments. I agree that depending on your situation, how diversified your platforms are, and how much you currently do on TikTok, you can take either approach and not making any changes right now might be the best plan for some brands. I am not sure however that recommending no action right now to your clients would really cast any doubt on your expertise, but again, an interesting point to bring up. #PR pros - are you recommending any action now, or in the coming months to any of your clients using TikTok? #TikTokBan #PublicRelations

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Influencers are taking over the marketing game, and brands need to keep up! 🚀 With impact.com leading the charge, they’re helping global brands like Walmart and L'Oréal connect with creators to drive sales. 8️⃣6️⃣% of consumers trust influencer reviews more than ads! Traditional ads are out, and trusted recommendations from influencers are in. As David A. Yovanno, CEO of impact.com, says: "Consumers are in the driver’s seat." 💬 Partnerships with influencers are delivering real results, and the brands embracing this shift are winning big‼️ Want to join the influencer revolution? 👇 Read more about what impact.com has to say in this Forbes article: https://lnkd.in/d4wJcJfW #InfluencerMarketing #Partnerships #ImpactDotCom #TheDigitalVoice

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Communications best practices apply to IR, just as they do for all strategic communications. Learn more about IR website essentials in the in-depth guide from PR Newswire ➡️ https://lnkd.in/e9wW2QaH #IR #InvestorRelations #Comms

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DTC brands including cookware are having a hard time post-pandemic, according to The New York Times article by Ella Quittner. During the height of the COVID pandemic, we were stuck at home and consuming lots of social media content, including endorsements for DTC (Direct-To-Consumer) products. Restaurants were closed, and we still needed to eat. What could help us to create delicious meals quickly and easily? Buying beautiful, pastel-colored non-stick cookware would solve our problems for those of us who could afford to buy it. Alas, buying the pretty, Instagrammable cookware did not solve all of our cooking problems. We still need to grocery shop, chop, measure, sauté, and do the dishes. Consumers also became disappointed with the quality of some of these DTC brands. Thankfully, I resisted the siren call of cute frypans during the pandemic. https://lnkd.in/g5YsHyZR

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Our Back to Basics webinar series is back for round 2! Join us on August 29 at 12:00 pm ET, where we’ll dive into how brands can master their safety and suitability tool kit during elections. During the webinar, we’ll explore: 📍 The difference between brand safety and suitability 📍 How to create a comprehensive brand safety and suitability strategy 📍 Essential tools for navigating election cycles with confidence 📍 Protecting your brand on social media 📍 Brand safety and suitability best practices Back to Basics is a new DV webinar series where we break down important topics in digital advertising. The goal? To empower advertisers to navigate the digital landscape with confidence. Register for our webinar here: https://buff.ly/4cooHi0

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When executed well, embargoes are a great way to build trust and rapport with the journalists you work with most often and establish relationships with new contacts. When used incorrectly or too often, it could hurt your credibility and waste journalists’ time. Get more tips in my latest blog 👇

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Jeremy Cochran and Eric Scheer share how to navigate the complexities of corporate advocacy ➡ with recommendations for brands that want to promote causes that align with their purpose and also support business goals. Learn six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this Quirk's Media article! 🔗 https://buff.ly/4bu6b7F Seed Strategy | #MRX #Insights #CauseMarketing #Advocacy #BrandStrategy

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In media relations, the fastest PR team often wins the coverage 🥇 🏃‍♀️ 💨 Delay = coverage killers. So when prospects smartly ask “what do you need from us to be successful?” My answer: access & action. ✔️Access to your bench of C-suite spokespeople ✔️And fast *action* from them when opportunity strikes If you’ve got a good story to tell, don’t let inertia take the wheel. To put it another way? Put up or shut up 🤐 This is the way ✊ #publicrelations 👇

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https://lnkd.in/ePuUrPQU "Hashtags are a powerful tool for building brand loyalty and engagement. Many U.S. snack brands benefit from millions of consumer-generated hashtags on Instagram. These hashtags help brands connect with their target audience effectively."

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Are aesthetics important in engaging youth audiences with your brand? According to recent insights out from Pion many will purchase based on aesthetics alone. We get into it on the latest episode with Alexandra H. and Izzy Hall https://lnkd.in/e4N25nNt

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From our second Boscobel Marketing Communications GovCon reporter survey, we learned a lot about the best ways to improve media coverage in today’s environment. We discovered new insights on generative AI usage and podcasts. Other findings confirmed what we already know to be true, such as the best days to send a press release or pitch to a GovCon reporter.   You can learn more about our eight key takeaways and actionable “Pro Tips” in my new Washington Technology article: https://lnkd.in/e9cSBsxs   I hope you enjoy the read! Let me know what you think.   #GovCon #B2G #Journalism #PublicRelations #GovernmentContracting

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T-minus...not very many hours until Election Day. Are you ready? ***Those in the PR/Comms industries: How are you handling Election Day for your brand/org, your employees, and most of all...yourself?*** [Me: We have the editorial calendar planned this week with flexibility for important election-related pieces if they come in. I'm working on several election-unrelated pieces. Taking time out to vote on Tuesday. Taking walk breaks/cat cuddling breaks Tuesday and Wednesday. Buying MORE candy. Already decided on ordering out for dinner Tuesday night with husband. ] Take care. Be gentle with yourself and others. Eat as much candy as you want.

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💡How are newsrooms using AI?💡  🌟 As AI continues to evolve, marketers and PR pros need to know how it affects journalism. Understanding how AI software influences story discovery and content creation enables teams to refine their pitching and press release strategies. 📰🤖 🔍 Consider these recent examples of AI projects supported by AP's Local News AI initiative and the John S. and James L. Knight Foundation: 🎙️ Michigan Radio, a University of Michigan NPR affiliate, uses an innovative tool that scrapes city council meetings from video sharing services, transcribes them, and generates tailored alerts. The result? Better visibility into public meetings and proactive notifications aligned with journalists’ beats and interests. 📺 Television station WFMZ-TV in Allentown, Pa., uses AI software that sorts and prioritizes news releases and story pitches from emails and other outside sources. And then, it enters the information into a content management system. 🤔 Thoughts? 👇 🔗 Learn more about the AI projects mentioned at https://lnkd.in/ep9H9QCM J.P. Escobar Jason Fink R. Kurt Osenlund Isha Kamani Hollis Daniels Melanie Shaw Chris Hayes #ArtificialIntelligence #Journalism #MarketingStrategy #PR #AIinJournalism #Innovation #FutureOfNews #TechAdvancements #Collaboration

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