Linda Zebian’s Post

What is an embargo and how should you use one? With #journalists receiving more than 6️⃣ pitches daily and coverage becoming harder to secure, #PRpros may start looking to embargoes to help manage their media relations. Linda Zebian walks us through what they are and how to use them strategically on our blog! https://bit.ly/4bDgVkA #mediarelations #publicrelations #embargoes #storysharing #mediapitching

TELL US: What do you do when you're denied access to a source? Politicians have long stonewalled journalists. But as sources increasingly dismiss journalists, Poynter has assembled best practices to help. In late 2023, a group including public media leaders, entertainment and sports journalists, local reporters, political columnists, political advisers, editors, policy advocates and several Poynter leaders gathered in Miami at the offices of the Knight Foundation. The group engaged in a day of discussion, where they reached much consensus, especially about a key finding: Despite challenging economic pressures, the best way to overcome attempts at shutting out journalists is a renewed commitment to beat reporting and source relationships. Read more about our new report, “Shut Out: Strategies for good journalism when sources dismiss the press” ➡️ https://lnkd.in/ejUYem2u Read the full report ➡️ https://lnkd.in/e4fgwevh 

According to recent studies journalists have indicated that they find it acceptable for PR professionals to send at least one follow-up email to their news pitch. This statistic indicates that journalists realize the busy nature of their niche and understand that sometimes important emails may get lost in the shuffle. How many follow-up attempts do you typically make with journalists? #pressreleases #journalists

A coordinated smear campaign targeting independent media outlet 444.hu and their international partners is raising serious concerns about Hungary’s commitment to press freedom. The attacks, driven by pro-government media, accuse the network of "information warfare" - a tactic designed to discredit critical voices. The Media Freedom Rapid Response (MFRR) condemns these actions and warns of increased state-sponsored pressure on critical journalism. https://lnkd.in/eu3F3SPx

The Cost of Avoiding the Media Elected officials, avoiding the media is not a strategy—it’s a missed opportunity. When you fail to engage with reporters, you risk incomplete and one-sided stories that may not accurately reflect your position. Journalists rely on direct input to provide the public with balanced coverage. Without your voice, someone else’s perspective will dominate the narrative. In my years of experience working with elected officials, the biggest lesson is simple: Engage early, engage often, and build relationships with the media before a crisis hits. Consistent media engagement is crucial to maintaining public trust and ensuring your message is heard. #PublicAccountability #MediaEngagement #PoliticalLeadership #ReputationManagement https://lnkd.in/gNxEspXd

How do you create a story pitch journalists want to read and cover rather than one they quickly spike? Find out what journalists think in this blog recap of one of our webinars https://bit.ly/42D8QbP #mediatraining #mediarelations #comms

How do you create a story pitch journalists want to read and cover rather than one they quickly spike? Find out what journalists think in this blog recap of one of our webinars https://bit.ly/42D8QbP #mediatraining #mediarelations #comms

How do you create a story pitch journalists want to read and cover rather than one they quickly spike? Find out what journalists think in this blog recap of one of our webinars https://bit.ly/42D8QbP #mediatraining #mediarelations #comms

🗞️ Insights into Montenegro's Media Landscape Montenegro occupies the 40th place globally in terms of press freedom, a significant achievement. However, the media sector still faces significant challenges such as external interference, ownership concentration, and political polarization. We had a conversation about such obstacles with Mihailo Jovović, editor-in-chief of Vijesti, who emphasized the need for professional and independent journalism. He also highlighted the ongoing concerns about journalist safety and the importance of investigative journalism. #MediaFreedom #Montenegro #MediaOwnership #JournalistSafety