🛑 Looking for an alternative to RMN Influencers? FACT: Just because a retailer offers influencers doesn’t mean you have to rely on them to support that channel! gen.video, Jessica Thorpe shares her take on a better path to shopper marketing success with influencers in her latest article. Reasons Why You Shouldn't Leverage Retail Media Network Influencers 💡 Here’s what you’ll learn: 1️⃣ you'll have limited access to critical data and relationships. 2️⃣ authenticity and audience trust may suffer. 3️⃣ less control of creative direction. If you’ve ever wondered whether you’re getting the best ROI from RMN campaigns—or if there’s a smarter, more impactful way to partner with influencers—this article is for you. 👉 Read the full article here: https://lnkd.in/e9FZcfrW What are your thoughts on this approach? Let’s discuss below! 👇
Helping brands of all sizes partner with creators to drive commerce - CEO of influencer agency, gen.video - recently acquired UGC platform Bounty
Be informed when leveraging influencers to support your retail partners. Sharing some important information to consider before engaging in a shopper-centric influencer campaign. Read more: https://lnkd.in/edQz7ukc ____________________________________ #influencermarketing #creatormarketing #socialcommerce
