First Impressions: Volume 31

gen.video is excited to announce our newest piece of influencer marketing industry research: a whitepaper focused on the top influencers in the tech space.  In this whitepaper, we take a deep dive into the tech vertical in social media to analyze the latest trends, opportunities and industry challenges. We evaluate metrics that show health and performance, while highlighting how the quantitative and qualitative elements come together to assess “vertical health” and therefore potential for marketing campaigns.

Last week’s episode of the Generation Influence podcast features Melissa Burdick, co-founder and president of Pacvue.  She is an Inc. Top 100 Female Founder and a globally-recognized expert in designing omnichannel marketing strategies to help businesses succeed and scale.  Melissa brings a ton of insights on hot topics such as incrementality and attribution, so make sure to check out the episode and let us know what you think in the comments! 

Alongside Meta’s recent announcement of a subscription-based option for users to avoid ads, TikTok recently announced that they’ll be offering the same deal for users to have the choice to pay for an ad-free experience on the platform. These offerings are hugely based off new regulations in the EU where users can opt-out of personalization that uses data to customize their experience, including ads. So instead of dealing with a worse ad experience, you just pay for it to go away entirely.  Would you pay $4.99 per month for ad-free viewing on TikTok? 

Meta has recently released a whitepaper that runs through the shifts in the current digital landscape to give marketers their perspective on where the industry is heading in terms of the most effective marketing strategies. We love to see the callout of influencers and short-form video on slides 7 & 8 as these are two areas that gen.video has predicted to be a key growth strategy for brands utilizing digital strategies for years. The whitepaper is free so be sure to check it out.