First Impressions Volume 30

New Release: Industry Whitepaper - Analyzing the Top Influencers in Tech 

gen.video is excited to announce our newest piece of influencer marketing industry research: a whitepaper focused on the top influencers in the tech space. In this whitepaper, we take a deep dive into the tech vertical in social media to analyze the latest trends, opportunities and industry challenges. We evaluate metrics that show health and performance, while highlighting how the quantitative and qualitative elements come together to assess “vertical health” and therefore potential for marketing campaigns. 

Last week’s episode of the Generation Influence podcast features Rahul Chowdhury of Quten Research Institute.  Rahul brings nearly two decades of well-rounded marketing experience across digital marketing (growth and performance), traditional brand marketing and eCommerce. Specifically focusing on the differences in marketing challenges and strategies between startups and bigger companies, this podcast is full of incredible information on how to tackle the world of influencers and eCommerce. 

We all know infamous YouTube videos that had their 15 minutes of fame and millions of views in a very short timeframe, but what are the top videos of all time? Visual Capitalist recently consolidated the most-watched YouTube videos to date and while most of them are expected, there are some surprising appearances on this list. It’s so interesting to see the different styles of content (although spoiler alert, they’re mainly music videos) that make it to the tip of the iceberg. Try and take a guess at #1 before you click in to see the infographic! 

TikTok is increasing the overall vigilance of AI-generated content on their platform, stating “As more creators take advantage of Artificial Intelligence (AI) to enhance their creativity, we want to support transparent and responsible content creation practices.”. Currently, creators who are not using AI to generate content will often disclose that in their videos with the hopes of establishing a greater sense of authenticity with their audiences. This change should make that easier and brands will have an easier time discovering creators who either excel in AI, or who are strictly creating authentic videos.