“Jeff is an amazing person to work with as well as brainstorm with. His focus on reaching people by understanding who they are and taking a psychographic approach to everything he does makes him one of the most authentic people I have had the pleasure to not only work with but to collaborate with. His focus on helping his clients achieve their goals is second to none. ”
Contributions
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How do you use storytelling and content marketing to engage and persuade your audience?
Storytelling should have a Beginning, Middle & End. Nice build-up / anticipation to keep the suspense/ interest. Is their turmoil, strife, something you can relate to....what makes the story interesting. Then a surprise (sometimes called Easter Egg[s]) that gives a wow factor. This is a great -proven way to conduct memorable storytelling.
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What are the key steps and best practices for building an ABM strategy?
Key things to consider as you map out strategy to id your target accounts. "Data is the new oil" What are your most recent 'wins' vs. what are your closed lost reasons telling you. Time to move past status quo bias and really dive into the data. The most recent data, not overall historic, but rather to get a pulse on things. What has happened the past 6 months, past year. Leverage these data points for a strong foundation when building out an ABM ICP.
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How do you measure progress as a self-employed B2B Marketing Strategy consultant?
Measuring progress needs to have a starting point, a plan and desired end goals/target. A/B testing is essential. Communication along the way is a must-have where you can access, adjust & make alterations if needed. Keep focus and at all costs, avoid any status quo bias. Be open-minded.
Activity
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Last week, my 3 1/2 year old was home with a fever and made an appearance on a call... with my CEO... and a prospect... Not only did she make an…
Last week, my 3 1/2 year old was home with a fever and made an appearance on a call... with my CEO... and a prospect... Not only did she make an…
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Effective competitive displacement and competitive analysis need to be customer-centric above all else. “Monitoring competitors should not be as…
Effective competitive displacement and competitive analysis need to be customer-centric above all else. “Monitoring competitors should not be as…
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Experience
Education
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- Present
INFUSE Academy is a free B2B learning platform created with a passion to give back to the communities where we live and work. With an extensive, ever-growing range of online courses, INFUSE Academy enables professionals to grow and thrive in the fast-paced world of B2B marketing to achieve performance excellence.
Licenses & Certifications
Honors & Awards
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Vice President's Trip
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Recommendations received
25 people have recommended Jeff
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