Ed Braunbeck

We gaze at sunsets with wonder. While the Foureyes’ 2024 Automotive Dealer Benchmarks Report is not a literal sunset, it does allow dealers to compare their performance against the industry, and track trends in how leads behave. You might say that value is … wonderful. https://loom.ly/SGePbxo #AutomotiveSales #DealershipLeads #automotivetech #autodata

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Unscripted, free-flowing conversations among four luminaries from the Dealer Marketing Magazine Expert Panel. The Dealership Data Era Episode Two is LIVE ✨ https://lnkd.in/dY5PS3RR #DMMExpertPanel #DealershipData

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Since 2016, Constellation has been a game-changer in the world of content creation, particularly for dealerships navigating the tight ropes of regulatory standards. They're all about making your content workflow as smooth and efficient as possible, and they’re looking forward to telling you all about it at this year’s Automotive State of the Union Conference! 💫 Want to meet the visionary behind Constellation? Diana Lee isn't just any CEO, she's a trailblazer who’s been at the helm of innovation in marketing technology for over three decades. Awarded the EY Entrepreneurial Winning Women in 2019, Diana’s extensive experience spans automotive sales, marketing, consulting, and coaching. And, she’s coming to tell us about all the tricks up her sleeve at ASOTU CON. So, what makes them shine? Streamlined Production: Constellation's enterprise content engine simplifies the creation, templatization, and deployment processes, making everything from drafting to going live quicker and easier. Precision Meets Compliance: Their technology doesn't just keep things precise; it ensures every piece of content ticks all the boxes for compliance and brand consistency. Empowers Your Teams: With Constellation, marketers get to hold the reins but also empower their local partners effectively, ensuring that everyone's on the same page. And they get real results, check it out: -Marketers have seen a 24% improvement in cost-per-click on Paid Social. -They’ve boosted click-through rates by 35% on Paid Social campaigns. -They’ve cut down the cost-per-call by 32% across all channels. -And they've gotten content to market in under 5 days on average! If you are thinking about amping up your content game…dive deeper into how Constellation’s creative automation can launch your marketing into the stratosphere at this year’s ASOTU CON on May 14th through 17th in Baltimore, Maryland. See ya there! 😎 👉 https://www.asotucon.com 👈 #automotiveindustry #constellation #marketing #automotiveretail #ASOTUCON

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With vehicle margins shrinking and digital demand on the rise, fixed ops is becoming the core of dealership profitability. This article explores how achieving a 100% absorption rate, expanding your business through parts eCommerce, and adapting to tech-driven customer needs can secure your dealership’s future. 👉 https://lnkd.in/gybB3rYD #RevolutionParts #fixedops #autoindustry #dealershipgrowth #absorptionrate

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Are you maximizing the profit potential of your parts department? In this episode of The Parts Management Podcast, Chuck Hartle unpacks how dealerships can drive real profitability by focusing on: ✅ Gross Profit Margins: Why pricing OE parts right makes all the difference ✅ Updated Matrix Tables: Outdated tables? Time to adjust for maximum impact ✅ Service & Parts Synergy: A balanced approach to pay structures can unlock growth ✅ Preventing Shrinkage: Unbilled parts can add up—addressing it now could save thousands! ✅ Best Practices: Practical steps to keep profitability high and losses low Don't miss these expert insights! Whether you're in parts, service, or management, this episode is packed with actionable tips. 🎙️ Tune in now and start driving profitability in your parts department! https://hubs.la/Q02XZBtR0 #PartsManagementPodcast #AutomotiveProfitability #DealershipSuccess #PartsDepartment

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What is your daily holding cost for Pre-owned and New inventory? Probably on the average of $60 - $100 per day. Time is money and each day a vehicle sits in your recon or PDI process, it costs you CASH. For over 14 years, Rapid Recon has helped dealers across the globe reduce the CASH DRAIN by driving vehicles to the front line FASTER. If you are taking 6-10 days to get vehicles to your front line, that's too slow. If you feel the need for speed, give us 30 minutes to show you why Rapid Recon is the King of Speed! Give me a call or text to 757.685.2916. We have value added solutions for both Preowned Recon and New Vehicle PDI. https://lnkd.in/d9_4RN4

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73% of dealers say they're transparent, but only 55% of buyers agree. 😳 That’s a trust gap we can’t ignore. We took a look at Capital One's 2024 Car Buying Outlook on The Automotive Troublemaker, and argue that it’s not enough to just bridge this tremendous gap; dealers need to flip the narrative entirely to achieve real trust. Is it a communication breakdown? A sales process problem? Or, is there something else we're missing? Watch the full episode now, and join the conversation! 👉 https://lnkd.in/dG6iy6sQ 👈 #automotivenews #autoindustry #dealership #podcast

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The latest Dealership Industry Insights report is here! Download it to see how your dealership stacks up against key operational benchmarks: https://lnkd.in/g7tPxjRg

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The latest Dealership Industry Insights report is here! Download it to see how your dealership stacks up against key operational benchmarks: https://lnkd.in/g7tPxjRg

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The latest Dealership Industry Insights report is here! Download it to see how your dealership stacks up against key operational benchmarks: https://lnkd.in/g7tPxjRg

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The latest Dealership Industry Insights report is here! Download it to see how your dealership stacks up against key operational benchmarks: https://lnkd.in/g7tPxjRg

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Battery electric vehicle (BEV) shoppers want their dealers to educate them on the proper care and maintenance of BEVs before they ride off the lot into the sunset. Our data prove it. When asked how important it would be for a dealer to discuss vehicle maintenance when shopping for a BEV, 82% of new-car buyers stated it would be extremely or very important. To learn how dealers can educate BEV shoppers and provide new services that meet customers’ needs and build enduring customer relationships, read our blog here: https://hubs.li/Q02K1FL60 #automotive #MarketResearch #ConsumerInsights

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Tune in on June 27th to get Don Miller's insights on the latest RECT data and tips for improving service at your dealership.

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I don’t think enough people understand just how pervasive of a practice this is among auto software companies. I hope this is the beginning of a new mindset and business practices. #dobetter #datamatters #ownyourdata #fordealersbydealers #dealeradvocate

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The next generation of new-car buyers is more cost-conscious, information-hungry and less confident about BEV ownership compared with early BEV adopters. So, how can automakers and dealerships drive BEV sales growth among these shoppers against this new backdrop of consumer uncertainty? In this blog, https://hubs.li/Q02W8wt60, our BEV experts share insights and data on how these industry players can evolve their product and marketing strategies to engage and delight this emerging group throughout the BEV shopping and buying journey. #MarketResearch #ElectricVehicles #ConsumerInsights

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Creativity and innovation are crucial for staying ahead—and diverse backgrounds in your dealership are the key to unlocking both. When your team brings together different experiences, perspectives, and problem-solving approaches, it leads to fresh ideas and breakthroughs that can set your dealership apart. Here’s how diversity fuels innovation: ➡ New Perspectives: Team members from diverse backgrounds challenge the status quo and inspire new ways of thinking. ➡ Creative Solutions: A variety of experiences means more unique solutions to everyday challenges. ➡ Stronger Team Collaboration: Diversity fosters an environment where collaboration thrives, leading to more innovative strategies. By embracing diversity, your dealership can tap into a wealth of creativity and innovation, driving success and setting the stage for future growth. 🚀 #Innovation #Creativity #DiversityAndInclusion #DriveHRIS #DEI #AutomotiveIndustry #TeamInnovation #DealershipTransformation

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Automotive Dealerships - Claim Your Free Trial of Brego-Dealer Brego empowers automotive dealerships to boost profitability with accurate, real-time vehicle valuations and market analytics. Don’t speculate – adopt data-driven strategies Our Brego-Dealer platform provides comprehensive insights into inventory pricing, market trends, and competitive positioning, allowing you to make data-driven decisions that align with the latest market dynamics. Streamline your pricing, enhance marketing, and stay ahead of the competition Dealer Analytics tools help you to compare performance with competitors, identify the best vehicles to stock and make pricing adjustments to stay competitive. Advanced Stock Sourcing tools – for efficient and profitable stock sourcing Stock sourcing has never been easier. Whether you’re looking for specific makes, models, or even particular conditions, our comprehensive database ensures you have access to a vast selection of options. Is your dealership missing out? Don’t delay in claiming your free trial of Brego-Dealer here: https://lnkd.in/ex-cc9Fw #Brego #AutomotiveDealerships #CarMarketData #VehicleValuations

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