Jason Wojciechowicz

2 months ago my team spent $16k on ONE Reel from a creator. Yes $16,000 Was it worth it? Well here's what it generated: 3.3M Views 70k Likes 220 comments CPM's = $4.84 Now would I recommend everyone do this? No. This is for a large 9 figure brand. Size of your brand matters. But if your brand has ZERO brand awareness, it will be an investment to build that. #influencer #DTC #Growth #Marketing

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Measuring ROI on your company's podcast isn't about guesswork. It's about hard numbers and real impact. 1. Listeners or Downloads: Want more reach? Track your downloads. Example: 6,000 downloads with a $10,000 investment gives you a 60% ROI. ((Total Downloads / Investment) x 100 ) 2. Leads and Conversions: Your podcast should generate leads. If 500 leads come from your podcast and you convert 5 at $1,000 each, a $10,000 investment brings a 50% ROI. ((Number of Leads from Podcast / Investment) x 100 ) 3. Ad Revenue or Sponsorships: Turn those ads into dollars. Example: $15,000 in ad revenue minus $10,000 in production costs equals a 50% ROI. ((Ad Revenue - Production Costs) / Production Costs x 100 ) 4. Engagement Metrics: Look at the average consumption rate, ratings, reviews, and social media interactions. If your average consumption rate is 80% for 35-minute episodes with 500 listeners per episode: 35 * 500 = 17,500 minutes. Divide by production cost for engagement ROI. 5. Brand Awareness: Measure increases in social media impressions, website traffic, and unique listeners. Calculate by (Number of Impressions or Visitors / Cost of Production). More eyes on your brand for less money equals success. 6. Professional Relationships: Networking through your podcast can open doors. These relationships can be invaluable, even if they're harder to quantify. 7. Educational Impact: If your goal is to educate, measure outcomes. High download rates for educational content mean you're hitting the mark. Don't guess. Measure. And turn your podcast into a powerhouse.

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Wanna know a few stats of this basic roofing lead gen campaign in AZ? Here you go: Total Leads - 173 Total Inspection Bookings - 40 Total Sold - 13 Conversion Rate - 8% I know what you thinking, it didn’t turn out like this when we ran a Roofing or solar Fb ad campaign, well it’s always not about just putting out an ad and publishing the campaign. It starts from doing the market research, offer, audiences to target, ABO or a CBO campaign, correct budget allocation to get the best CPL & ROI, choosing the right creatives and ad copies and most importantly the CTA of the ad. This is the reason why our clients win by running very basic lead gen campaigns with us and then later start expanding in other new markets to further scale their business. Let’s crush it together!

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Here are the top 3 objections you'll get in wholesale: (and how to overcome them): __ ♻️ Repost this to your network and follow me Corey Ganim for more. 📌 Want the exact email templates I use to land all my wholesale accounts? Grab them (free) in the pinned comment.

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You should convert your sales quickly. If your price-point is between $2,000 & $10,000, It should not take 3-5 months for a client to purchase. If this is happening, You are selling to the wrong audience. You should be able to close on the first or second call. In this video, I explain exactly how.

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Stop relying on closed loop, third party platforms to grow your business. 1) Amazon 2) Tik Tok Shop —> Even if you’re a 8/9/10 figure seller, they do not care about you. They’ll rip you off with Amazon Basics before you know it’s coming. There’s zero “seller support”. —> They force you into FBA in order to be listed as Prime. (This requires a ton of cash flow to distribute all product across all their fulfillment centers). —> You cannot have products listed on any other selling channels at a lower cost or else Amazon will legitimately take you down. This forces brands hands into either giving away more margin or creating Amazon specific products and/or bundles. —> Did I mention you can’t even capture customer data? Oh yeah, and Amazon is the only platform where organic and paid go hand in hand. Do you want to really sell and move units on there? Get ready to DUMP in a SH!T TON of $$$ Now let’s move onto Tik Tok Shop. —> Wait, you can’t collect customer information here either? Hahahahahaha, nope! Funny question though. —> I have yet to meet a single person who has purchased a product from Tik Tok Shop and knows what brand it came from. They either have no idea or assume Tik Tok made it. So there’s legitimately ZERO brand exposure occurring. —> You have to pay for ads, give away 20% to affiliates, give them free product, pay the platform fees? Yup, you do. —> It’s a compulsive product purchase platform. What does that mean? That means younger consumers scroll, see a cool product being shown off, and one click purchase. They don’t care who is selling it. They don’t care what brand makes it. They don’t leave platform to further research. So what does that mean? Zero brand exposure is occurring regardless of how many customers float over to another closed loop system in Amazon 🙄 —> You can try to capture data during the unboxing experience for customers, but let’s be honest here… no one’s scanning marketing insert QR codes anymore. It’s 2024. Take rates on that across in box packaging is under 1%. So what am I saying here? 1) If you can maintain 15-20%+ margins on these channels and keep them profitable then keep truckin’ along. All the power to you. 2) Grow and maximize your own channels first before you even think about selling on closed loop platforms. 3) Social Commerce is here to stay, but as it currently stands, it’s not for everyone. Not all brands have the cash, product, or margin in order to even consider it, especially since you can’t collect data or even expose your brand the way you want it exposed. 4) China is going to continue to BLOW THESE UP, but in a bad way. Get ready for Amazon China folks and Temu will keep doubling daily. 5) YouTube x Shopify is going to DOMINATE all social commerce. In a few years you’ll forget all about TT Shop. The winners will be there so start preparing for that. Anyways, that all I have for now, I gotta go.

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15 extremely profitable (and unsexy) niches to sell on Amazon: This is how I'll break down the data: Niche name - monthly revenue - number of brands 1. Studio Recording Equipment - $8,645,459 - 2362 brands 2. Mattress Protectors - $7,704,873 - 371 brands 3. Poultry Care - $6,424,396 - 1345 brands 4. Mops & Bucket Sets - $5,714,118 - 46 brands 5. Cyanoacrylate Adhesives - $5,638,875 - 402 brands 6. Thermometers - $5,293,169 - 280 brands 7. Dust Mops - $4,537,680 - 204 brands 8. Surveillance Systems - $3,975,791 - 29 brands 9. Tile Epoxy Adhesives - $3,771,460 - 221 brands 10. Fish Finders & Depth Finders - $3,455,766 - 318 brands 11. Wood Screws - $3,121,161 - 393 brands 12. Industrial Lubricants - $2,456,901 - 313 brands 13. Pegboard Hooks - $2,433,128 - 361 brands 14. Handheld Pool Vacuums - $2,427,423 - 70 brands 15. Fire Pit Covers - $2,076,369 - 169 brands These niches present thousands of opportunities to resell brand name products for a profit. Data was gathered with SmartScout. __ Enjoy this? ♻️ Repost it to your network and follow me Corey Ganim for more.

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Struggling to land profitable wholesale accounts? Here's how to fix your positioning: __ Enjoy this? ♻️ Repost it to your network and follow me Corey Ganim for more. 📌📌 I share stories/tips like this all the time on The Amazon Wholesale Podcast. Check it out in the pinned comment.

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I drove 109 leads for $1500 in one month for a fencing client. And it all came down to fine-tuning these 3 core elements: - Bottom-of-the-funnel keywords - High intent ad copy - A/B testing audiences Results? - 313 clicks (up by 239) - Cost per lead down to $13.64 (a $10.70 improvement) - 109 conversions for highly qualified leads "Treat Google Ads like an investment, not a gamble." That's what successful digital marketing is all about. Persistent tweaking, testing, and refining. My advice? Go all in on your ad strategy. P.S. Got questions? drop me a DM 📧

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I'm breaking down one of THE BEST ad strategies in 2024 - True Classic's $250M Paid Social Ad Strategy. This is how you learn how to build an ad strategy that can grow an eComm basic clothing brand from $0 to $250M in 4 years... I’ve spent hours studying how True Classic builds ads to attract new customers at scale using: 👉 Direct-response advertising, 👉 UGC, 👉 GIFs, 👉 Static Images, 👉 the thought process behind their ad strategy, 👉 breaking down their UGC ads into the building blocks YOU CAN USE, & tons more. This is a creative strategy thinking shift that every DTC brand needs to understand. Once you get this, you can sell anything. If you want access to the file to study, learn, & apply the exact strategy used by a brand projected to generate $160M in sales in 2024… 💬 Like and comment “send” and I’ll send it to you. We need to be connected!

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FB doesn't show you the most important metrics You have to set them up yourself Create these custom metrics: Hook Rate = 3-Second Video Plays / Impressions Hold Rate = PlayThrus / Impressions Aim for these KPI to create winners: Hook Rate >30% Hold Rate >10%

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Look, EOD Performance Marketing boils down to 3 pretty basic problems As a brand you just need to see which to solve first 1 - The Click Problem ie. your cost to get someone to your store is too damn high. In this case biggest mover will be your ad 2 - The Conversion Problem ie. they come but they don't buy. If you have PMF your biggest mover here will be price 3 - The AOV Problem ie. the sale doesn't justify your CAC. Biggest solve here is bundling + Price Experimentation All your smaller optimizations help after this only

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💰 $100k GCI Success: Proven Techniques from Top 0.1% Producers 💼 (An ultimate guide to financial freedom) Achieving $50k-$100k in GCI doesn’t have to be difficult—if you know the right techniques. Who am I, and why should you listen to me? 🤔 Over the past year, I’ve immersed myself in the strategies used by the top 0.1% of realtors with $1-2M GCI. From content creation to booking appointments, I’ve studied it all. 📚 So, what sets these top producers apart in a competitive market? 🏆 - Is it a new way to cold call prospects? 📞 - Door knocking? 🚪 - Posting listings online? 🖥️ The answer is none of the above. It’s all about personal branding, content funnels, and a mix of inbound and outbound appointment bookings. Every high-GCI real estate agent excels in these areas. 🎯 How Can You Build This for Yourself? 🛠️ In the next few weeks, you'll transform your mindset and skills with: - Powerful, result-focused resources 📈 - Actionable steps to overcome overwhelm 🧠 - 24/7 personalized support 🙌 My mission? To help you achieve $50k GCI in the next 60 days and learn from the journey together. 🚀 The $50k GCI Challenge Covers: 📋 - Understanding your audience 👥 - Creating your unique offer (with Alex Hormozi ) - Optimizing your profile for best results 🎯 - Crafting content to attract your target audience ✍️ - Building authority with your GMB profile 🏢 - Creating a funnel to book appointments 🗓️ - Generating leads with new outbound strategies 📞 And the best part? ChatGPT will handle most of the heavy lifting. 🤖 Why for Free? 🤝 There’s a catch—I can only offer this service for free if you commit to: Reacting & commenting on posts with your thoughts. 💬 Sharing & reposting widely to support the real estate community. 🔄 Engaging by asking questions, giving feedback, and sharing your experiences. 🗣️ P.S. Don’t let 2024 be just another year—take the $50k challenge and see the difference. 🎯 Repost or comment the word “$50k” and I’ll give you a full breakdown of the steps to achieve $50k GCI. 💡 #RealEstateSuccess #GCIChallenge #TopProducers #RealEstateMarketing #PersonalBranding #ContentFunnels #LeadGeneration #AppointmentBooking #RealEstateTips #FinancialFreedom #RealtorLife #RealEstateGoals #2024Goals

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How to Shamelessly Raise Your Prices (Practice worksheet) Follow me for pragmatic business and marketing tips. -- Ray Voice $3.8B Ex-Hedge Fund Marketer Repost this cuz' you need to help your friends make more money.

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