Ethan Norville’s Post

STOP wasting your money on paid ads! Read this post first I'm writing this because I've heard a lot of business owners say things like: "YouTube/Facebook ads don’t work for my business." Or “I’ve tried YouTube/Facebook ads before, and they didn’t work.” Before you jump to any conclusion you need to understand the pyramid of advertising. (Listed in order of importance, from most important to least important) 1. Offer packaging and positioning 2. Funnel, creative and messaging 3. Targeting strategy (the audiences that you're targeting) 4. Scaling strategy Any type of ads can work – if your offer is cold-friendly and scalable. The key? Specificity. Your video ads need to solve a specific problem for a specific person in a specific way. Generic messaging won’t cut it, especially when targeting cold traffic. A compelling ad follows the 3S formula: A specific problem For a specific person In a specific way Plus, the 80/20 of video ad success? It’s in the creative. Entertain and educate simultaneously. That’s why scripts matter: Hook → Body → Close The hook grabs attention with a bold claim or a question. The body builds credibility with social proof and a clear problem-solution breakdown. The close makes the offer irresistible with urgency, a guarantee, and a final call to action. Hook Make a BIG BOLD Promise or Claim Ask a Question Call Out Your Ideal Client/Customer Qualify/Disqualify Act Out The Problem OR Mistake Your Client/Customers Make Body Social Proof/Credibility Teach (Problem + Solution - give them the WHAT, not the HOW) Offer + CTA #1 Unique Mechanism + Benefits CTA #2 Close No Risk Guarantee Urgency/Scarcity + Twist The Knife CTA #3 + Close the video When you understand all these aspects, you will be able to print cash with paid advertising, regardless of the platform.

What to do when your Paid Ads don’t work & why you’re thinking about it all wrong (just use these strategies to fix them). It's time to start thinking about Paid Ads from a different perspective. In this video I break down my EXACT approach to running effective Paid Ads on Meta, TikTok, Google etc. There are many elements that need to be covered in order for your ads to convert - and we're going to cover everything in this video, including: 1. What people don’t realise when they launch a new campaign 2. Why you shouldn’t panic if your campaign doesn’t start converting instantly 3. How to identify the signs that show what needs to be optimised This Applies to all platforms & can be implemented by Ecom Brands, Consultants, Coaches, Real Estate, Online Course Creators, Influencers.

You’ve been running paid ads for months, but the results just aren’t scaling. Cost per acquisition is up.. But revenue? Barely a nudge. Root Cause: It’s not the platform. It’s not even your offer. The real problem? You’re ignoring your creative strategy. You’re throwing money at campaigns without understanding the psychology behind why customers click. What’s missing isn’t more tweaking on the dashboard.. It’s a data-driven creative process that takes into account the specific, granular details of your ads. You need to test multiple versions of your creative, analyze what resonates, and pivot—fast. That’s where most agencies fail. The future of paid advertising isn’t about obsessing over targeting and bid strategies. It’s about leaning into creative strategies that speak to your audience. Once you solve the creative gap, scaling will happen naturally. Follow to get notified of my daily posts.

🛍 We’re spending 7+ figures a month on Ads for DTC brands across Paid Social What's the most common pitfall brands fall into? A lack of content direction and volume. We're boosting key metrics like CTR, CPC and CVR right now using the following concepts - feel free to steal these creative strategies for your brand... 🤖 Emojis in creatives. Regardless of the aesthetic debate, they're driving up conversions in our ads. 💡 Labelling benefits directly with on-brand tags is still a powerhouse in static product ads. 👍 Negative review ads – a tongue-in-cheek approach to showcasing negative reviews alongside positive images is gaining traction. 🔍 Split screen competitor analysis – clearly demonstrating your product's benefits against competitors sets your brand apart. 📊 Quoting niche-specific stats – highlight benchmarks and why your product stands out. 🚀 Trend Hopping – Jump on the 'next big thing' with popular creatives, just like Hellmann's Mayo and Barbie did. Any I missed?

What to do when your Paid Ads don’t work & why you’re thinking about it all wrong (just use these strategies to fix them). It's time to start thinking about Paid Ads from a different perspective. In this video I break down my EXACT approach to running effective Paid Ads on Meta, TikTok, Google etc. There are many elements that need to be covered in order for your ads to convert - and we're going to cover everything in this video, including: 1. What people don’t realise when they launch a new campaign 2. Why you shouldn’t panic if your campaign doesn’t start converting instantly 3. How to identify the signs that show what needs to be optimised This Applies to all platforms & can be implemented by Ecom Brands, Consultants, Coaches, Real Estate, Online Course Creators, Influencers.

Last week, I audited a brand’s ad account and… I came to see a pattern - most brands make the same mistakes. This is what I’ve told them to improve (and what you should implement as well): 1. Ad Account Structure It’s 2024 and I still see accounts that are all over the place. ABOs, CBOs, ADV+ campaigns. You nerf your own performance. Facebook works best if you run 1 campaign per country. Run a CBO and that’s it. Invest your freed time into what drives results - research & ad creative. 2. No creative targeting All of DTC Twitter spams “just run broad”. And people who try it complain their results have gotten worse. It’s simple but not THAT simple. You can’t just not target. Instead, you need to target with your creative when you run broad. Don’t use generic hooks like unboxings. View your ad like an organic post. The hook must work specifically on your audience, not random people. This will make sure FB finds the best audience for your ad. 3. No consequent launch structure I know most brands are busy but if you’re serious about scaling you can’t just run some new tests when your old ads start to burn out. Iterate existing creatives, test new ad angles on a WEEKLY basis. By the way, if you wonder where your strategy might have holes reach out and I will do an audit for free. 4. No creative strategy “Creative strategy” isn’t just a fancy word. You need a functioning top of funnel, middle of funnel and bottom of funnel. Many brands I audit mostly run MOF & BOF ads. Because they are easier. But you know how a funnel looks. It can’t be broader in the middle than at the top. The bottleneck is the TOF. So nail that first. Fix these and you will see WAY better CPA and growth. If you’ve read this but still wonder what exactly you can improve, reach out for an audit!

Ad Blocking: Increasing use of ad blockers reduces the reach of paid advertisements In today's digital age, online advertising plays a significant role in the success of businesses. However, with the increasing use of ad blockers, the reach of paid advertisements is being significantly reduced. Ad blockers are software programs that prevent ads from being displayed on websites, thereby affecting the visibility and effectiveness of online advertising. The use of ad blockers has become increasingly popular among internet users who seek to improve their online browsing experience by avoiding intrusive and irrelevant ads. While this benefits users, it poses a challenge for businesses and marketers who rely on online advertising to promote their products and services. One of the major implications of ad blocking is the decrease in the visibility and reach of paid advertisements. This means that businesses may struggle to effectively target and engage with their desired audience, leading to a potential decline in the return on investment from online advertising efforts. Additionally, the rise of ad blocking has prompted businesses to explore alternative advertising strategies such as native advertising, influencer marketing, and sponsored content. These methods aim to integrate promotional content in a more seamless and non-disruptive manner, bypassing the filtering of ad blockers. As the use of ad blockers continues to grow, it is essential for businesses and marketers to adapt their advertising strategies to align with evolving consumer behaviors. This may involve creating more engaging and relevant ad content, exploring new advertising channels, and prioritizing user experience to mitigate the impact of ad blocking. Ultimately, while ad blocking presents challenges for online advertisers, it also serves as a catalyst for innovation and creativity in the digital marketing landscape. By understanding and addressing the concerns of ad-weary consumers, businesses can navigate the impact of ad blocking and continue to effectively reach and engage with their target audience. http://thelogicverse.com #advertising #adblock #digitalmarketing

Are you using paid advertising to its full potential? Paid advertising can be your goldmine, but many businesses still struggle to get it right. Often, it's not a lack of budget that's the issue—it's a lack of strategy. Let's break it down. First off, are you targeting the right audience? It's easy to cast a wide net, but focusing on a specific audience segment will yield better results and higher ROI. Next up, have you optimised your ad creatives? Engaging visuals and compelling copy are crucial for grabbing attention. Finally, tracking and analytics—are you keeping an eye on what's working and what's not? Fine-tuning your approach based on data is key to success. Remember, effective paid advertising isn't about spending more money; it's about spending smarter. How do you optimise your ad campaigns? Share your tips below!

I've poured countless hours into mastering the art of paid advertising so you don't have to. Here are three key elements that will turn your paid advertising strategy into a powerful marketing tool: 1. Ad Quality and User Engagement The top priority for successful paid advertising is high-quality ad content. This means creating ads that are not only visually appealing but also relevant and engaging to your target audience. Secondly, you need to focus on user engagement. Regardless of the size of your budget, platforms like Google and Meta ads give preference to ads that draw more user interaction. Combine both for a winning ad space in the midst of stiff competition. 2. Advanced Targeting and Detailed Analytics Steer clear from ineffective targeting. You don't want to spend your budget on audiences who find your offer irrelevant. A classic example is advertising vegan products to meat lovers. Lean into the advanced targeting features provided by ad platforms, then continually analyze and adjust your campaigns for optimal results. 3. Versatility of Ad Types Paid advertising is by no means one-dimensional, so exploring different types of ads is incredibly beneficial. Kick-off by investing in search engine advertising, then gradually venture into display, social media, video, and native advertising until you find what suits your business best. Avoid putting all your eggs in one basket, but also don't hastily jump onto every advertising type without a clear strategy. Remember: Set clear goals, understand your audience, choose the right platform, and keep refining your ad copy and campaigns. With patience and persistence, you'll get there. #PaidAdvertising #MarketingTips #SocialMediaMarketing #DigitalMarketing #AdvertisingStrategy