Jason Wojciechowicz’s Post

There is one simple way to land an effective marketing message that resonates, and it’s this… You need to RISK upsetting people and face backlash! Why? Eliciting an emotional response whether that be anger, humour, or sadness will GRAB attention! Because in order for people to love you, you need to risk people hating you. And obviously the people that love you, will make you more money. To stay neutral and tow the safe corporate line is repeating the same BORING message, offer nothing new, nothing meaningful, and nothing relatable. People see straight through it and quickly forget. I get why many companies are so risk-adverse, they don’t want to cause offence and “rock the boat”. But at the end of the day what are companies and customers made of? People. Just recently I made a social media post about ADHD. It's received over 50,000 impressions in a couple days and still climbing (which is a lot for me considering I used to have an allergic reaction to posting on LinkedIn) and an overwhelming barrage of positive comments. Then one person commented negatively saying “Stop playing the victim!” There was always going to be one. To censor, dilute and avoid saying something that might upset someone, is to not have anything worth saying at all. #marketing

Compare yourself or be kind to yourself? If I had a £ for every time business owners had shared that they feel less due to comparison to someone else I would be carrying an impossibly heavy bag full of coins. Usually, the comparison occurs watching social media where someone looks like they have all their shi*t together. It all looks perfect.  But if the truth was known their social media story is just a small slice of their reality. No one is perfect even if their 30 second reel looks like they are. My question today is why do so many try to emulate the “perfection” they perceive to be true on social media?   Perfection that is carefully presented in bite size pieces for marketing purposes to guilt others into wanting more, then feeling less than perfect, just to make sales. I have another simpler idea. Why don’t we look for people we see being kind, empathetic and ethical. Unfollow those that lead to ugly comparison. Instead look for kindness and emulate that.  Nothing wrong with trying to be a nicer person but there is everything wrong with thinking you are not good enough because you are not living up to someone’s carefully orchestrated 30 seconds of  “perfect”. Which will you choose? I know my first choice! Does it make you mad too? #stopcomparison #bekind #businesstip #businessowner #helpforbusiness

How marketers play with your Psychology?(but not really this April fool's day) Have you ever wondered why that catchy jingle gets stuck in your head, or why you feel compelled to click on a "limited-time offer"? It's not magic (although some marketers might like you to think so), it's psychology! Marketers are like detectives, uncovering the secrets of our minds to craft messages that resonate. Here are a few tricks in their playbook: ✅The power of popularity: We subconsciously trust things that seem popular. Marketers use testimonials, celebrity endorsements, and "bestseller" badges to trigger this social proof effect. (Bonus points if they can convince a leprechaun to vouch for their product!) ✅ Fear of missing out (FOMO) is real: Limited-time offers and "scarcity tactics" play on our aversion to loss. Suddenly, that ordinary product becomes a must-have before it disappears like a pot of gold at the rainbow's end. ✅ Emotional triggers: People connect with stories and emotions. Marketers use heartwarming tales, funny commercials, or even cute animal mascots to build a connection and make their product feel more desirable. ✅ The anchoring bias: Our brains love shortcuts. Marketers use a high initial price (slashed dramatically for a "sale") to make the final price seem like an incredible deal. Just be sure to check the original price isn't leprechaun leprechaun low before getting too excited. PS : Happy April Fool's Day! (Unless of course, this persuasive post actually convinced you to buy something... then maybe the joke's on you ). #linkedinforcreators #marketing #marketingstrategy #humanpsychology

It's a common belief that you need to show your face to sell anything on social media. But guess what? That's not true at all! I've tried selling with and without showing my face, and both ways can work. It really depends on what you're comfortable with. For me, not showing my face is the best choice. It keeps things simple, helps me avoid negative comments, and I don't have to worry about anyone I know spotting me. Plus, I don't stress over looking perfect or making mistakes. It's all about the message for me, not how I look. And, I save so much time making content now! If you want to try this too, comment “ME.” I’ll share the course that helped me do it.

The Truth About Self-Promotion (That No One Wants to Admit) Let's be real. The idea of blatant self-promotion makes a lot of us cringe. There's this stigma that it's narcissistic, inauthentic, even arrogant. But if you want to grow a successful business and spread your message, you can't avoid marketing yourself altogether. So how do you walk that line without feeling like you're shoving your products or services down people's throat? For me, it came down to reframing marketing as genuinely offering value, not self-aggrandizing promotion. Once I shifted that mindset, everything changed. You see, I realized my services, products, and expertise could legitimately improve people's lives in profound ways. By NOT marketing them, I was actually doing a disservice to those who could benefit most. It wasn't about narcissistic self-promotion for the sake of ego. It was about being of maximum service to my audience and showing up for those I'm meant to impact. With that reframing, self-promotion becomes less about beating your own drum and more about generously sharing your gift with those you're meant to serve. Here's exactly how I made that mindset shift: • I got hyper-clear on my skills, unique strengths and how I tangibly improve clients' lives with my work. • I stopped being vague about "what I do" and got specific about the results I help achieve. • I started viewing marketing as educating and adding value, not pushy self-promotion. • I made my messaging about my AUDIENCE more than about me - how can I serve THEM best? The more I aligned my "marketing" with providing massive value, the less it felt like narcissistic self-promotion. It was simply showing up fully for my people with what I have to offer. Please understand - you're doing your audience a disservice if you AVOID self-promotion due to stigma. Market yourself lovingly with value, not ego. Have you ever been in a situation where self-promotion makes you cringe too? How did you change your narrative?

A bloke asked me the other day what I do for a living. When I said I was a marketer, he replied, "So you go to markets and sell there?" I tried to explain my profession, and he concluded, "Oh, you're in the brainwashing game!" I laughed because that's what my wife thinks I do too. So, I said to him: If I was dealing with business, it's called marketing. If I was working in politics, it's called propaganda. If I was dealing with faith, it would be called religion. This time, the bloke laughed and smiled. I think he finally understood what marketers do. Marketing isn't about manipulation; it's about understanding and connecting. It’s about creating value and communicating it effectively to the right audience. When done right, marketing can inspire, educate, and build lasting relationships. Have you ever had a moment where you had to explain your profession in a unique way? Share your stories below! #Marketing #Storytelling #DigitalMarketing

If you want to make more sales in February listen up... I know you are so good at what you do and that you're clients get awesome results BUT, deep inside you know you are meant for more. and when you do show up online you let comparisonitius slow you down... because let's face it - there is ALWAYS someone "ahead of us" There is always something or someone we can see that gives us the evidence they we are not "ready" yet. Waiting for: More followers New branding photos More validation from your audience BUT how about today you realise that all the time and energy you are waiting on those (let's face it, "you" things), you flip the switch and focus on those who need your help. The ideal clients sat in your audience right now who are so close to buying. They just need to feel seen, heard and understood by you. But right now they don't as you are too focused on what YOU want and need. EXAMPLE: I posted a reel today and had no makeup on and am wearing sweats, and I knew this isn't the "best" reel on Instagram. But I've got a powerful AF message to share and my work changes lives!!! So I'm not gonna let a lack of anything stop me sharing this with you today. #onlinemarketing #messaging

Does she expect a diamond engagement ring? Blame these biggest lies, marketing sold us: Lie 1: You must buy a diamond engagement ring. Reality: Love isn't measured in carats. Flip it: Focus on commitment, not commodities. Lie 2: Your wedding should be a grand spectacle. Reality: It's about the union, not the extravagance. Flip it: Celebrate your way. Lie 3: You need to diet to be healthy. Reality: Health isn't a one-size-fits-all. Flip it: Seek balance, not extremes. Lie 4: Prescription meds are just products to buy. Reality: Medications aren't consumer goods. Flip it: Trust your doctor, not ads. Lie 5: More is always better. Reality: Fulfillment isn't in excess. Flip it: Value experiences over possessions. Feeling the weight of these lies? You're not alone. Break free by: - Questioning norms. - Choosing what aligns with you. - Focusing your attention wisely. It's time to challenge these narratives. What's one marketing "lie" you've stopped believing? Share your thoughts below! 👇

Most common dating advice for men is: ‘Tell your partner what she wants to hear’. “Happy wife, happy life”, they say. If she asks, “If I were a frog, would you still love me?”—the answer, of course, should be YES! Funny enough, marketing works the same way. Effective marketing isn’t about pushing what you want to say—it’s about speaking directly to what your audience wants to hear. Think about it. Your customers aren’t looking for a list of features. They’re searching for something that speaks to their needs, something that assures them, and maybe even a little promise that this product gets them. Great marketing taps into those feelings. It makes your audience feel seen, understood, and valued. It’s not about you talking at them, it’s about showing you get them. Just like in relationships, when you listen and respond to what your audience actually wants, the connection is deeper, the loyalty is stronger, and the results… they speak for themselves. #marketing101 #knowyouraudience #connectionovercontent #relationshipmarketing

Donald Trump gets shot, immediately turns to the camera and crowd for a photo opp. Imran Khan gets shot, immediately enquiries about the safety of others around him despite his own wound. One is now lauded as a hero with, let’s face it, some vomit-inducing emotional outbursts of admiration. The other is still languishing in jail without a care or concern from anyone outside the region. This clearly demarcates the massive difference between American marketing and branding vs Muslim. The American branding and marketing machine is magnificent and powerful in achieving its aims. It can take a villain and turn him into a hero. It can take a hero and turn him into a villain. It can take a genocide and turn it into righteous cause for liberation. It can take a righteous cause and turn it into an act of terrorism. This is the marketing media machine. The issue for everyday Americans is that there’s somewhat of a civil war, so they’re powerfully bombarded from all sides. The Muslims however, as much as they’re trying their best to imitate this machine, are so far behind because of several reasons. The main one imo is because of not understanding the foundations. The foundation of branding and marketing isn’t business, entrepreneurship or customer service. It’s psychology. It’s human behaviour. It’s understanding the mind of individuals. It’s understanding the mind of masses. It’s becoming an expert at knowing what makes people tick, why it makes them tick, how it makes them tick. Billions are spent on research, doing studies, understanding background, culture, creed, every little thing about the human mind, consciousness, subconsciousness and human behaviour. And then billions are spent on how to then manipulate human behaviour based off the knowledge acquired. Yet Muslims are content with picking up a few business and marketing books, then wonder why they don’t have the same impact and influence. Yes this lacks context. Yes this is a generalisation. Yes this requires deeper conversation. Yet that does not take away from the main point: Muslims need spend a whole lot of time, energy, money and effort into really understanding the foundations of media to effectively utilise its power across all facets of life today be it business, personal or political. Probs too heavy for LinkedIn so won’t get traction…but maybe worth tweaking my podcast theme for this kinda stuff if interesting enough. What do you think?