Gary De Jesus

The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

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What’s happening Brand Nerds?! We have a new Brands, Beats & Bytes episode with special guest and fellow Coca-Cola alum, Don Scheibenreif. After decades of success in his career, Don shares his tips and thoughts on CPG, tech & more. To catch the full episode click the link below. Please share & subscribe. https://lnkd.in/gaJZKyz

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What are the impacts of having a quality sign for your business? Well, according to a study done by the University of Cincinnati, good signage: 📈 Drives in-store traffic 📈 Implies quality 📉 Can cause loss of business or consumer frustration when not placed properly or the text is too small 📈 75% of consumers agree that the first thing they notice about a new local business is it’s signage 📈 29% of shoppers make store choices based on the information communicated by store signs 📈 33% of shoppers have been drawn into an unknown store based on the quality of it’s signage Get a quote from us today at https://lnkd.in/e58eGdX #HighQuality #NewSigns #BusinessSignage #FamilyBusiness

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In my consulting travels across the globe, I get asked a lot of the same questions. One of the most popular is how to build and/or evolve a flanker brand strategy without cannibalizing the main brand's revenues. In fact, I get asked the question so often, I decided to write an article about it and publish it in Advertising Week. "... the flanker’s job is to defend the main brand at all costs, and not win at all costs. Which for many is good enough. Except where good enough isn’t. In hotly contested markets, the competition wins by disrupting the status quo. That leaves the flanker with two options. It can grind on price and impact margins, or it can innovate on products and services. Except, it cannot be too innovative, or it resorts to cannibalization. So that leaves price as its primary weapon even as leadership wants to grow revenue and improve margins. Therein lies the dilemma..." Have a read, LMK what you think. #innovation #brandstrategy #gtmstrategy https://lnkd.in/gGyqF52i

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Don't let your audience get bored with the same old ad! Our proven rotating ad strategy keeps your content fresh and engaging, ensuring viewers see a variety of messages. This combats ad fatigue and keeps your brand top-of-mind. The result? A more impactful campaign that drives results. [email protected] www.chickletmarketing.com #chickletmarketing #growyourbiz #webdesigner #websitedesign #websitehosting #hosting #websitemaintenance #updatemywebsite #socialmediamarketing #logos #logodesign #branding #rebrand #printmaterials #graphicdesign #addesign #businesscards #flyers #brochures #postcards

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Sponsorships are about connecting, engaging and aligning your brand with a viable audience. If you are a consumer brand, a viable audience is one that seeks improvement, and your brand can be the catalyst. Aligning with the right community builds trust, making fans more open to trying your products or services. The best sponsorships aren’t just with properties—they’re with communities. By demonstrating your ability to contribute real value to these communities, you position your brand to thrive. You deserve sponsorships that work. #sponsorship #SponsorshipStrategy #SportsMarketing

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Calling all DTC brands and retailers! With Back to School underway and Q4 around the corner, tune in below to our Retail Media webinar that I hosted and learn how you can set up a new profit center 🚀 in time for the holidays. #postpurchasemonetization #nonendemicadvertising #Fluent #adflow

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Step out, stand tall, and shatter the damn mold. Balls Out Marketing is here to disrupt and dominate. 🛠️ #BallsOutMarketing #BallsOutMarketingBook #MarketingSuccess #Entrepreneur https://lnkd.in/emAFi43P

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Clarifying your message is the number one way to sell more sponsorships. When brands are deciding who to invest with, they will most often choose the option that is easiest to understand… not necessarily the best. When you clearly articulate the problem, you solve or the opportunity you create, brands see you as the solution—not just another option. Ready to clarify your message? Let's get after it. #SponsorshipSales #RevenueGrowth #SportsMarketing #ClearPitch

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If you've ever been curious about StoryBrand, this podcast is for you! Learn how to clarify your message so people listen. https://bit.ly/3Wxe2N9

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Choice is awesome, but how do you market all these crazy strain names to new customers? The diehard consumers love investigating lineage, but how do you communicate the differences in available products to everyone else? Comment below your fav strain and the best ways to talk about them.

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Here’s the problem we solve at Revell Media: most companies struggle to share what makes their products and services valuable. If companies can’t tell their story, they have no hope of succeeding. That’s why we help clients tell clear, memorable, and repeatable brand stories that make customers come calling. If you want a better business tell a better story!

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New Pickleball Player, Seasoned Marketer - The Unexpected Connection! Who knew picking up a new sport could offer valuable marketing lessons? Just started playing pickleball, and let me tell you, those dinks and volleys require finesse and strategy - much like crafting a winning marketing campaign! Speaking of strategy, check out these awesome paddles I snagged. They may look like they're serving up dinner (because, priorities!), but the design is definitely a conversation starter on the court. In marketing, standing out from the crowd is key. Just like these unique paddles, sometimes it takes a creative approach to grab attention and make a lasting impression. What are some of the most unexpected ways you've seen brands connect with their audience? #MarketingLessons #PickleballLife #CreativeMarketing

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The Bear Season 2, Episode 7 An absolute masterclass of thinking about the customer. Have your customer-facing employees watch this episode. Leadership too. Especially leadership.

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