Morgan Grant Chapman’s Post

As the uncertainty over the #cookie looms, and #EcommerceGrowth growth booms, #Supermarkets are among the first to step onto this speeding locomotive, building their own #RetailMediaNetworks to strengthen relationships with brands and consumers, as well as building a new, high-margin revenue stream. Our latest blog, "The Rise of Retail Media Networks: What Supermarkets Need to Know," analyzes onsite, offsite, and in-store retail media, and key benefits like: 📊 Access to first-party data 📏 Measurement and accountability 📍 Proximity to point of sale 👩🏽💻 Omnichannel opportunities 💥 And more! Want to get the full scoop? Check out the blog here: https://ow.ly/IqeZ30sGp24 or meet our team at Groceryshop 2024! #RetailMedia #RetailMediaInsights #DigitalInsights #grocery

🔥#MarketingTipMonday— "There is no one right answer. You need to have your strategy, understand the customer and try things really fast." — Mandeep Bhatia, SVP, Global Digital Product & Omnichannel, Tapestry In our exclusive interview at the 2024 CommerceNext Growth Show, Tapestry to’s SVP of Global Digital Product emphasized that success in retail is all about having a strong strategy, knowing your audience inside out and staying flexible to test and adjust fast. Success comes from having a smart plan with flexibility and speed, so you can truly connect with customers. 👉 Connect with industry leaders who prioritize smart innovation. Register for the 2025 CommerceNext Growth Show to learn and network with 2700+ execs: https://lnkd.in/eGh_SC_D #Retail #Ecommerce #Marketing #tips #RetailInnovation #EcommerceTips

Join us for a cup of coffee served with a side of future retail disruption thought leadership. Our brain food will cover the evolution of the shopper's path to purchase, how retailers are scaling their omnichannel capabilities, and how brands are creating an incredible omnichannel experience. To summarize, we offer: 👉 Coffee on tap 👉 Thought leadership on navigating omnichannel dominance 👉 For free! Let us know if you're interested in coming on over. We look forward to seeing you! #ecommerce #thoughtleadership #thursdaytidbit #flywheel #retailinsights

Where did we go on our 'retail safari'?! Darryl and Steve visited the beautifully laid out Rapha store to see a great design that builds community into its core. 🎬 Watch the snippet from our recent webinar - Retail: The Store and Omnichannel Digital Marketplace. What other brands have created a community between its store and online presence? Share your thoughts and experiences in the comments below 👇 Full webinar available here: https://bit.ly/3McuTiC #Community #Retail

Exciting news – MindgruveMacarta has officially joined forces with Icon Commerce, bringing together our expertise in performance marketing, retail media and data-technology with their extensive capabilities in in-store retail, marketplace and DTC commerce. Our new combined team will deliver even more innovative omnichannel solutions to our clients. I’m thrilled about this next chapter and the opportunities it brings. Stay tuned for more updates! #MergerAnnouncement #MindgruveMacarta

What are the most transformative forces shaping the future of the consumer goods ecosystem? New analysis from Innosight's Brian Hindo, Kristen Colella, and Claudia Pardo identifies eight trends that should be top of mind for consumer goods leaders. From volatile supply chains to omnichannel retailing to microtargeted media, these forces underscore the need for new digital strategies and business model innovations to stay ahead of disruption. Explore the trends at the link below. #consumergoods #retail #ecommerce #innovation

Going omnichannel is tough! We hear about the operational complexities from our CPG brand founders - from managing and forecasting inventory to scaling the operations organization and funding growth. Excited for next week's virtual session on "Unlocking Omnichannel Success: Financing, Forecasting, Operations" featuring Christopher Dittmer, Settle's Head of Sales, and Achal Patel, co-founder and CEO of Cabinet Health, in collaboration with ShipBob. Don't miss out on the opportunity to sign up and gain valuable insights into tips and best practices from industry experts! Registration link in comments! #cpg #omnichannel #operations #inventory #inventoryforecasting

The AdTech Forum - Series 3 (Outcomes sponsored by Attain) Welcome to a new series of The AdTech Forum, this is Series 3, "Outcomes" is sponsored by Attain. In this episode, Jeremy Bloom 🌞 and AdTechGod (™) is joined by Alex Vinci, a seasoned expert in the commerce industry with a special focus on global commerce media at Publicis Media. 📺 Listen or Watch Here: https://lnkd.in/gect6C7z In this discussion, we dive into how brands can use online purchase data to gain actionable insights into consumer behavior and preferences, the strategies for integrating this data across marketing channels, and the importance of maintaining ethical standards and customer trust when handling sensitive information. Additionally, we explore the significance of omnichannel retail and how brands can use online purchase data to create seamless shopping experiences across both digital and physical platforms.

Strategies for #DigitalChannels are ever-evolving, creating new challenges and opportunities for #ConsumerProducts and #retail companies. Taking the lead on channel growth requires a triple focus on: 👉 Omnichannel excellence 👉 Strategic partnerships 👉 New business models How can you transcend the traditional role of merchandizer and embrace a merchant mindset? It's all about developing omnichannel excellence, strategic partnerships, and new business models that will help you transform rapidly and radically. Ready to navigate the future of commerce? 🚀 Learn more about #ConnectedCommerce: https://bit.ly/4bTqSuE

On Thursday, October 31st, join Michael Becker (Instacart), Lori (O'Neal) Johnshoy (LiveRamp), Nicolas Pirog (Roundel), Amber Roberts (Threefold), Alfred Wang (Pacvue), and #IAB's Jeffrey Bustos to: 🛒 Explore how #retailers, #brands, and #agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement 🛒 Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies 🛒 Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes 🛒 And more! Register now 📆 https://lnkd.in/eENvMaSC