Frank Strong

ICYMI: The "Finding Your TEMPO: An Introduction to the Mission, Products, and Data Services for Air Quality Observations over North America" webinar recording is now available online! This webinar provides an overview of the Tropospheric Emissions: Monitoring of Pollution (TEMPO) mission and its data products and shows you how to discover and access TEMPO data products using NASA's Earthdata Search. Demonstrations show you how to find dataset documentation, conduct data searches and filtering, use subsetting/concatenation services in Earthdata Search, and utilize NASA's Earthdata Forum to obtain TEMPO data support. View Recording: https://lnkd.in/eEgb35Ne

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On this week's #MetricMonday we're looking at sentiment, a tricky data point to come by, but an inherently critical one to understand #crisiscommunications challenges in real-time. First, let me say that NO algorithm or tool allows you to push a button and get a perfect sentiment analysis – it just doesn’t work that way (i.e. "cool" means something different to a fashion brand than it does to an HVAC company). However, in most cases, you can train tools to give you relevant directional data on sentiment based on publicly visible conversations. Once you have a well-trained monitoring tool in place, the granular approach to assessing individual posts matters a lot less than how you plan to use the data. Typically, I'm using sentiment data to: 👉 Determine the scale of an issue: While sentiment tells you the balance of negative, neutral and positive conversation, it can also showcase how much of each can impact your reputation. For example, if there are 10 product reviews on an item with 2M SKUs sold, does it matter that 6 of those reviews are negative? Perhaps, but it's worth noting how big or small an issue is relative to the conversation volume. 👉 Understand trends over time: Net sentiment is typically driven by events in a company's history. A positive net sentiment can change overnight on the whims of a bad newscycle. Analyzing sentiment before, during and after a critical issue will typically indicate whether the issue will persist or dissipate, helping you determine what the proper next steps might be. 👉 Understand topical relevance: Within all the comments and reposts are natural indicators of what topics are driving sentiment. The public will usually TELL you why they feel the way they do, and thus give you data on what the proper response might be, what channel to share it on, and how that statement might be received. Example: If your brand experiences a wave of negative comments on Instagram, does it make sense to issue a press release to tamp down the noise? Perhaps, but there's a case that it might not work based on where the conversation volume originated. If you’re planning to issue a response during a crisis that doesn’t include the trending keywords among negative responses, how might that message be received? Hard to say for sure but your odds of shifting the narrative are narrow without letting the data guide your hand. In all, sentiment is a great signifier of brand health, but as with all metrics, it's only a good tool if we use it to full capacity. And one more thing...can we not use neutral sentiment as a leading insight? It's perfectly fine to note that your audience isn't impassioned at a given moment, but neutral sentiment is easily the least impactful metric when facing a public issue. If it's all you have, shrink the data set and retrain your monitor based on influencer, channel type, publication or post type. There are insights there somewhere, sometimes you have to hunt for them.

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🎤🎸🤘🏻🚨 Latest from The Repute: "Crisis Comms Under the Microscope: Dave Grohl’s Approach" 🎤🎸🚨 In this edition, we take a real-time look at how rock legend Dave Grohl is handling the media fallout from his recent infidelity scandal. Using data-driven insights, we break down the New York Times' coverage of Grohl’s crisis communications strategy and analyze what worked—and what didn’t. https://bit.ly/3MIZy76 The analysis explores: - The effectiveness of proactively addressing scandals before they spiral - Why timing didn’t minimize media coverage as others have suggested - The nuanced balance between controlling the narrative and avoiding sensationalism Whether you’re dealing with a major PR issue or simply curious about how the media operates during high-profile scandals, this edition offers valuable lessons for managing your brand’s reputation. Read the full analysis and let me know what you think. I’d love to hear your thoughts! Have a great weekend everyone! Will Valentine Publisher, The Repute Founder and Principal, Valentine Advisors

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These highlights from Cision's 2024 State of the Media Report offer important insights about interacting with journalists. Download the full report (see last slide) to get all the details. #mediarelations #PR #journalists

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In crisis communication, Timothy Coombs teaches us that addressing issues before they escalate is key, while also outlining response strategies for effective management of crises. One common strategy I see being used by many organizations in crisis is the denial strategy in this case, shifting blame to another party. While I understand the agency's perspective and the need to save face, I believe a more effective approach would have been to first acknowledge the crisis then followed by clarifications. Shifting blame to mitigate damage may not always be a recommended strategy as this can be perceived as defensive or negligent potentially damaging the organization's reputation further. It also diverts attention from addressing the root cause of the crisis.

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"To understand and act upon the potential of the next frontier, we need to move beyond the handful of state-controlled space agencies and billionaire-funded ventures that currently run the industry. We need to create pathways to participation that are not contingent on nationality, socioeconomic background, or academic discipline." Great op-ed in SpaceNews by Sam Hutchison, co-founder of Space Exploration and Research Agency, on democratizing space access for all. https://lnkd.in/eZPuKQ83

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The Portable Test & Stimulus Standard 3.0 Draft is available for public review! Version 3.0 adds many new features, corrects errors, clarifies aspects of the language and semantic definitions and much more. The most substantial feature added is support for Behavioral Coverage. To download the draft standard visit here https://bit.ly/44xF0Xf. Make comments, leave feedback, and ask questions via the PSS Community Forum https://bit.ly/4dsC4z8 #PSS #Accellera

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If you're looking for a live case study in crisis communications, follow FEMA on social media right now. The agency is dealing with widespread misinformation and conspiracy theories pushed by political extremists that are preventing people from getting aid in the aftermath of Hurricane Helene. For PR and comms pros, it's an example of how outside influencers can hijack your message and manipulate the public against you, even in the midst of an emergency you are trying to help with. On a personal note: It's incredibly disheartening to see so many people willingly spread false information while many others are suffering. We must be peacemakers and problem solvers, not antagonizers and haters.

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AI Killed Writing Tests So How Can You Evaluate Editorial Talent?

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  Communications professionals have an obligation to defend and support credible media outlets producing journalism grounded in shared facts, ethical reporting standards and protecting the public interest. In the disinformation age, shady websites like The Hub have spilled out of think tanks to prop up political and corporate agendas while passing themselves off as ‘independent’ media outlets. At least in this social media graphic they’re transparent about the far-right agenda they’re amplifying (though not so transparent about who funds them). I have nothing against the opinionator industry as long as they’re honest that they’re little more than Substack curators and a long way from credible media outlets that aim to meet basic journalism standards and engage in newsgathering.

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Let’s dive into this week’s Association Insights video, tackling one of the evergreen questions association communicators always have: How do I get more reporters to attend our event? 🎤 Make It Newsworthy: Highlight unique angles, exclusive access or significant industry developments that resonate with your audience. The more relevant your event, the more likely reporters will see value in attending. 📧 Personalize Your Outreach: Skip the generic press releases. Tailor your invitations to individual reporters, referencing their past work and explaining why your event is relevant to them. ⏰ Time It Right: Send out invitations well in advance, but not too early. Follow up closer to the event with additional details or exclusive opportunities. 🎁 Offer Unique Incentives: Consider one-on-one interviews with key speakers, access to exclusive content or behind-the-scenes tours. Unique offerings can make your event more appealing. 🤝 Build Relationships: Share valuable insights and be a reliable resource year-round. Strong relationships increase the likelihood that reporters will prioritize your event. By focusing on these strategies, you can boost your chances of getting reporters to attend and cover your event. 💬 How do you get reporters to attend your events? Share your tips in the comments! #AssociationInsights #EventPR #MediaRelations #OnWrdUpWrd #Communications

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When executed well, embargoes are a great way to build trust and rapport with the journalists you work with most often and establish relationships with new contacts. When used incorrectly or too often, it could hurt your credibility and waste journalists’ time. Get more tips in my latest blog 👇

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Time once again for the CommsCollectiv Newsletter. If you are not fortunate enough to be on our distribution list, you can find a link in the comments. And please do subscribe -- articles this month include The Strategic Imperative of Source Transparency in AI-Generated Content and Unlocking the Power of AI-Driven Personalization. We also want to know if our avatars look like us...thoughts? Monica Talan, Eric Kraus, Charlene Wheeless, MA, MBA, ICF-ACC, Lisa Ryan #fractionalcommunications #corporatecommunications #generativeAI

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