Managing Brand Reputation
With Goldie Chan
Liked by 2,117 users
Duration: 27m
Skill level: Beginner
Released: 11/30/2018
Course details
Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business's brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.
Skills you’ll gain
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Meet the instructor
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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