Senior Comms Exec | Dream Team Builder | PR Strategy Wizard | Cross-Platform Comms Advocate | C-suite Ghostwriter | BYU-Idaho Ambassador | LEGO Fanatic
If you're looking for a live case study in crisis communications, follow FEMA on social media right now. The agency is dealing with widespread misinformation and conspiracy theories pushed by political extremists that are preventing people from getting aid in the aftermath of Hurricane Helene. For PR and comms pros, it's an example of how outside influencers can hijack your message and manipulate the public against you, even in the midst of an emergency you are trying to help with. On a personal note: It's incredibly disheartening to see so many people willingly spread false information while many others are suffering. We must be peacemakers and problem solvers, not antagonizers and haters.
Nice callout, Adam Jacobs. Way to shine a light into a dark corner.
Communication is my love language. I'm passionate about special needs/disabled persons' rights and advocacy.
2moLove their video directing ppl to their rumors resource page - I like a head-on approach https://www.fema.gov/disaster/current/hurricane-helene/rumor-response