David Pasztor

Attacking a keyword from every possible angle on a single URL is not an SEO hack, for one reason ⤵ ⭐ 𝗜𝘁'𝘀 𝗮 𝘁𝗲𝗿𝗿𝗶𝗯𝗹𝗲 𝗨𝗫. A friend recently asked me to review a product page with an eye to SEO and I gave a lot of feedback that you might say falls into UX and/or CRO territory. But (say it with me) "It's all SEO." 👏 The biggest issue is that this page is VERY long. I mean ... VER-- I almost stopped scrolling, because I thought, for a moment, "Oh, I get it, there IS no bottom," just as I finally found it. What could fill up so much real estate? Well ... 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 🥇 There is product info, of course. 🥈 And there's a definition of the head term. (Let's pretend it's food truck software. There is, "What is a food truck?" content pretty near the top.) Fine. Brands try that sometimes. 🙄 But there is a lot of other informational content too, including: → How food truck software works → Benefits of food truck software → How to choose the right food truck software → What is food truck SaaS? ✋ "But isn't that good? It's ALL the audience's needs answered and it's ALL the keywords. It's SEO powerhouse content!" 💡 𝗪𝗵𝗲𝗻 𝘁𝗵𝗲 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺 𝗰𝗮𝗻 𝗺𝗼𝘃𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗳𝗿𝗼𝗺, "𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗳𝗼𝗼𝗱 𝘁𝗿𝘂𝗰𝗸?" 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗶𝗻𝗴 𝗮 𝗳𝗼𝗼𝗱 𝘁𝗿𝘂𝗰𝗸 𝗦𝗮𝗮𝗦 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝗻 𝗼𝗻𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻, 𝗧𝗛𝗘𝗡 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. And the data demonstrates. 🦐 This page is earning a couple hundred organic visits/month. 🐋 The same solution pages from competitors are earning up to 10k. The page in question is NOT winning all the SEO by doing all the things. 🗝 ... 𝗯𝗲𝗰𝗮𝘂𝘀𝗲, 𝗯𝘆 𝘀𝗺𝗮𝘀𝗵𝗶𝗻𝗴 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗦𝗘𝗢 𝘁𝗵𝗶𝗻𝗴𝘀 𝗶𝗻𝘁𝗼 𝗼𝗻𝗲 𝗽𝗮𝗴𝗲, 𝗶𝘁'𝘀 𝗱𝗼𝗶𝗻𝗴 𝗻𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲𝗺 𝘃𝗲𝗿𝘆 𝘄𝗲𝗹𝗹. Winning competitor pages also 🅰 use about half as many words (I counted.) and 🅱 don't waste pixels on informational-intent content. Because they've sharpened the conversation on their pages to talk to the target audience. 🛒 The audience for a sales page is at the end of the funnel. ☑ They know what a food truck is. ☑ They know the benefits. ☑ They even have a pretty good idea of what features they want. Don't talk down to them by defining their industry and answering FAQs they haven't asked in years. 🗝 𝗘𝗮𝗰𝗵 𝗻𝗲𝗲𝗱 𝘁𝗵𝗮𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗵𝗮𝘀 𝗮𝗹𝗼𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 = 𝗼𝗻𝗲 𝘀𝗲𝗽𝗮𝗿𝗮𝘁𝗲 𝗨𝗥𝗟. --- Want me to tear apart a URL on your site that's not working? 🙃 Drop it in a comment or send me a message, and I'll do the first couple that I get. Or grab some time to chat → https://lnkd.in/gVXWahbG

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🎯 Struggling with abandoned carts? Boost conversions with the PST Method! 🛒💰 1️⃣ Pre-frame: Build intent before checkout. 2️⃣ Simplify: Make it stupid simple—clear steps, clear actions. 3️⃣ Trust: Use badges, testimonials, and proof to ease concerns. Ready to amplify your profits to 7 figures and beyond? 🚀 Follow us on YouTube for more game-changing strategies: https://buff.ly/417rrhw #EcommerceTips #AmplifyYourProfits #BusinessGrowth

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Tip #2: Don't Lose Clients on Mobile! Did you know 68% of LinkedIn users are on mobile? Your banner needs to be readable on mobile 🔍 𝐊𝐞𝐞𝐩 𝐈𝐭 𝐒𝐢𝐦𝐩𝐥𝐞 𝐚𝐧𝐝 𝐂𝐥𝐞𝐚𝐫 ↳ 𝐓𝐞𝐱𝐭 𝐒𝐢𝐳𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: Use large, bold fonts. ↳ 𝐌𝐢𝐧𝐢𝐦𝐚𝐥 𝐖𝐨𝐫𝐝𝐬: Focus on key points. ↳ 𝐂𝐨𝐧𝐭𝐫𝐚𝐬𝐭 𝐈𝐬 𝐊𝐞𝐲: Ensure text stands out against the background. 📱 𝐓𝐞𝐬𝐭 𝐈𝐭 𝐎𝐮𝐭 ↳ Check your banner on different devices. ↳ Ask others for feedback. ↳ Don't lose potential clients because they can't read your message. Want help optimizing your positioning? DM me now. Stay tuned for more tips!

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𝐂𝐫𝐮𝐬𝐡𝐢𝐧𝐠 𝐈𝐭 𝐰𝐢𝐭𝐡 𝐌𝐞𝐭𝐚 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬! 🚀 I've been diving deep into Meta (Facebook) advertising, and the results have been amazing! Here’s what worked for me: 💡 𝐖𝐡𝐚𝐭 𝐖𝐨𝐫𝐤𝐞𝐝 𝐟𝐨𝐫 𝐌𝐞? - 𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐀𝐝𝐬: Automatically showing the most relevant products to each user boosted conversions. * 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐭 𝐄𝐯𝐞𝐫𝐲 𝐅𝐮𝐧𝐧𝐞𝐥 𝐒𝐭𝐚𝐠𝐞: Crafting precise audiences ensured maximum engagement by delivering the right message at the right time to the right people. * 𝐒𝐦𝐚𝐫𝐭 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Retargeting users based on their site interactions kept the brand top-of-mind and brought them back when they ready to purchase. * 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Strategically increasing the budget for top performing campaigns drove even higher returns. * 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Continuously optimizing landing pages and suggesting product bundles increased the Average Order Value (AOV). * 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Testing various creative formats and concepts helped me find and scale the top performers. 𝐘𝐨𝐮𝐫 𝐓𝐮𝐫𝐧! These strategies worked wonders for me, but there's always more to learn. I'd love to hear from you: 🔍 What innovative strategies have you discovered in your Meta advertising campaigns? 📈 What challenges have you faced, and how did you overcome them? Share your thoughts and let’s level up our Meta advertising game together! 👇 #PerformanceMarketing #MetaAdvertising #FacebookAds #CampaignSuccess #MarketingStrategies

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Simple changes and tests can give you a nudge in organic results for sure ✅ But changing an H2 or a title and then resting is not enough. Enter holistic SEO 🦸🏻 We started working together with this eCommerce 🛒 client last year. Our strategy involved: - Fixing tech SEO issues in the first weeks 🛠️ We've said it again, don't underestimate the importance of Tech SEO. No matter how good your content is, what is the point if Google cannot find it? Use tools like Lumar (formerly Deepcrawl) or Screaming Frog to identify them. - Optimising content 📃 By optimising the client's PLPs/PDPs using a thorough keyword research we increased organic rankings 📈 and addressed their customer's intent when searching for the their products. We started with top money pages then top traffic generating pages. - Content strategy for blog creating topical authority ✍️ The blog lacked a strategic approach. So together with the business owner we identified 🔍 relevant topics around the main PLPs to generate articles. This helped not only generate more traffic but also educate the client's customers and create authority around my client's brand 🥃 - Internal links 🔗 After creating a topical cluster, we focused on strategic internal linking: 1) First from sub categories to main PLPs, 2) From PDPs to other relevant PDPs 3) From articles to relevant PLPs For the last part remember 💭 Don't place more than 2-3 links on page (depending on the length of the article). And 💯 DO NOT link to the same page more than 1 or max 2 times and 💯 and 10% do not use the same anchor twice in the same article 🔫 - Linkbuilding 🗞️ A few carefully placed links in top publishers on the clients niche market did the trick 👌 using guest posting and link insertion. We chose: 1) Homepage to increase brand awareness by guest posting to local news sites that review local businesses. 2) For top PLPs/PDPs we identified publishers that are posting on the same niche and are relevant to the client. For guest posting we used the WhitePress® platform which allowed us to find the publishers and post articles in a few easy steps. And their support team is excellent you should try it if you haven't (kudos to Monika Kastelik for the excellent support)! Bonus 🎰 you get 50 Euros 💶 when you open an account using the link below https://lnkd.in/dfdPja7T We didn't reinvent the wheel. We just found the right tyres for the client's wheels and helped their business accelerate and grow 🚀 ------------------------------------------------------------------------------- My name is Nicolas Monti-Potsolakis 🙋🏻‍♂️ I am an SEO Consultant at NMP Consulting, SMEs and Start-Ups and Founder of Black Lantern Marketing Follow me ✅ for actionable SEO Insights and PRO Tips 🤓 Book a Free 30-min Discovery 💡 call and we can discuss how to help your business or company: https://lnkd.in/d9wvv-Mr #eCommerceSEO #SEO #SearchEngineOptimisation #SEOTips #SEOConsulting #NMPConsulting

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CRO weekly #207 - Can you run multiple experiments together? Welcome to a fresh CRO weekly newsletter with an overview of interesting reads and jobs you might have missed. ☚ How to track webform abandonment from Exatom ☚ Can you run multiple experiments at the same time from Omar Lovert / Lukas Vermeer ☚ Bad A/B testing is an expensive revenue killer from Tony Williams ☚ Career interview with Miranda Kroehl at Experimentation Jobs ☚ Examples of high impact AB tests from Victor Paytuvi ☚ Get exclusive access to the Product Discovery cheat sheet from Anastasia Shvedova 5 featured jobs: ➽ Senior Data Engineer, Experimentation at Vinted (Vilnius, Lithuania) ➽ Staff Tech Lead Manager, Experimentation & Insights at Slack (USA) ➽ CRO Specialist at ESW (Madrid, Spain) ➽Experimentation & Innovation, Owned Media Channel Strategy at J.P. Morgan Morgan (USA) ➽ Product Management Leader- AI at Optimizely (USA) Find 100+ jobs at Experimentation Jobs The next CRO weekly is send out Thursday morning, signup if you don't want to miss the next one. Read the full newsletter in the comments.

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At some point you need to invest heavily into Conversion Rate Optimization (CRO). The more adspend you scale, the more you waste if you dont do CRO. Think of it this way: You already pay for the traffic, why not optimize user action on site? If will come much cheaper, as if you just scale adspend. Lets say you spend 50k/month, get 100k Users out of it and have a 2% CVR. Thats 2.000 Transactions. So you get some CRO professionals, for lets assume 5k/month to support your marketing. They will increase your CVR by 1%. So you end up with 50k adspend, 5k CRO Agency Feeds, still 100k Users, but 3% CVR which results in 3000 transactions. To get that 3000 transactions just by scaling adspend you would need to spend at least 75k. So you would waste 20k by scaling adspend rather than investing in CRO. #ppc #googleads #cro

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Digital Marketing Course + Analyze Your Website Optimize Image and Video Sizes for Faster Page Loads Speed Up Your Website: Optimizing Images and Videos Introduction Hi there! Today, we’re going to talk about speeding up your website by optimizing images and videos. In the fast-paced online world, your site needs to load quickly to keep visitors engaged. Let’s dive into how you can achieve this. The Need for Speed: Website Load Times The old rule of a 7-second load time is outdated. Nowadays, with high-speed internet and dwindling attention spans, your site needs to load even faster. Studies show that the sweet spot for load times is between 1 to 4 seconds. Every extra second can significantly drop your conversion rates. Optimizing Images: Balancing Quality and Size High-quality images are great, but large file sizes can slow down your site. Here’s how you can optimize images: Choose the Right Format: Swap heavy formats like PNG for lighter ones like JPG. Resize Images: Downsize large images. An 800×600 resolution often works well. Adjust Quality: Use editing software to find the perfect balance between quality and file size. Lazy-Loading: Implement lazy-loading so images load only as needed. WordPress users can use plugins like Jetpack for this. Use Thumbnails: Instead of full-size images, use smaller thumbnails for quicker loading. Handy Online Tools for Image Optimization: Compress2Go iLoveIMG Image Compressor Image Optimizer Tiny PNG Convert IO Free Convert Image Online Convert IMG2Go Online Converter Optimizing Videos: Keeping It Light Large video files can be a major drag on load times. Here’s how to optimize them: Convert Formats: Change DVD formats into web-friendly versions. Reduce File Size: Use software or online tools to compress videos without losing too much quality. Online Tools for Video Optimization: Here are some online tools to optimize your videos. Clideo Media.IO Veed Video Candy Video Compressor Here are some online resources to convert your videos online. Cloud Convert Free Convert Kapwing Online Convert Video Converter Conclusion Optimizing your images and videos is crucial for a fast-loading website. With these simple steps, you can ensure your site not only looks great but also loads quickly, keeping your visitors happy and engaged. Visit this article to view the links to these tools over at https://lnkd.in/gk-R4hmy.

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Need to cut wasted ad spend this week to improve efficiency? Try these optimizations: - Exclude all apps - Remove bad products - Exclude kids channels - Exclude poor locations - Exclude poor placements - Set up a landing page test - Decrease your CPA targets - Increase your ROAS targets - Add more negative keywords - Consolidate some campaigns - Consider Shopping over pMax - Pause underperforming keywords - Pause low-profit keywords/products - Use Mike Rhodes' spend allocation script - Add negative dynamic ad targets to DSA - Use a portfolio bid strategy with max CPC Not all of them are sexy or advanced. And I've mentioned most of them before... But it’s the boring fundamental stuff that’s often most impactful. Good luck improving your efficiency this week! (What would you add so I can include that in a future list?) ↓ If you enjoy these small pieces of advice, consider subscribing to my weekly newsletter. I share practical Google Ads tips to help you scale your accounts. → Join 18.500+ PPC experts here: https://bit.ly/ppcedge2

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Need to cut wasted ad spend this week to improve efficiency? Try these optimizations: - Exclude all apps - Remove bad products - Exclude kids channels - Exclude poor locations - Exclude poor placements - Set up a landing page test - Decrease your CPA targets - Increase your ROAS targets - Add more negative keywords - Consolidate some campaigns - Consider Shopping over pMax - Pause underperforming keywords - Pause low-profit keywords/products - Use Mike Rhodes' spend allocation script - Add negative dynamic ad targets to DSA - Use a portfolio bid strategy with max CPC Not all of them are sexy or advanced. And I've mentioned most of them before... But it’s the boring fundamental stuff that’s often most impactful. Good luck improving your efficiency this week! (What are you doing this week to cut wasted ad spend?)

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SaaS Decision Makers, struggling to boost signups? We turned 100 visitors into 28 leads. Want to know how? 💡 Did you know? Companies that invest in website optimization see a 33% increase in signups on average. Here's our 6️⃣-step process to get more signups from your SaaS website: ↳ Find where visitors drop off. ↳ Learn user behavior and preferences. ↳ Create custom optimization strategies. ↳ Enhance user experience and engagement. ↳ Track performance with real-time analytics. ↳ Improve strategies using data insights. Why Us? 💪 15+ years of experience optimizing websites—we know what works. 💪 We don't guess—we use only data. Real results guaranteed. 💪 Proven success stories from happy clients. Let's Increase Your Signups! DM me "Signups" for a free audit and don't forget to repost ♻ this!

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For all the product companies running on Linear - I can highly recommend Productlane 👇 Building your product in public has been proven to lead to higher product adaption and more stickiness. #ProductDevelopment #Linear #BuildInPublic #Productlane #ProductManagement

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🖼️ A/B Testing Your Copy: The Art of Clarity in Action 🖼️ Selling products online and feeling like your copy is packed but still not converting? Time to channel Theo van Doesburg and A/B test your way to clarity. Like how van Doesburg abstracted complex forms into simple geometric shapes (as seen in this image), A/B testing your copy follows the same principle. Start with the full picture, then systematically refine and test until you get the perfect, conversion-driving message. Let’s break it down: 1️⃣ Version A: The Full Story Your starting point, like the detailed sketch of the cow, includes everything—product descriptions, all the benefits, features, and maybe even some unnecessary fluff. What to test: Headlines: Try simplifying long, feature-heavy headlines into something punchier. Product descriptions: Test a detailed description versus a more concise, benefits-driven one. Features: What happens if you remove some? Focus on the most important. 💡 Action Idea: Does "Our anti-aging serum has 5 active ingredients for radiant skin" outperform "Achieve glowing, youthful skin in 30 days"? 2️⃣ Version B: The Hypothesis Now, let’s create a hypothesis. What if your customers just need the key benefits? Like van Doesburg simplifying the cow into its basic forms, cut out the fluff. 💄 Let’s say we have a wellness brand. If you’re selling skincare or supplements, maybe your original copy is too feature-heavy or clinical. Test a hypothesis that focuses on emotional benefits—how the product makes customers feel. What to test: Tone: Test switching from a technical tone to something more personal and relatable. Formatting: Replace long paragraphs with bullet points that highlight key benefits. Emotional appeal: Test a feature-based description against a benefit-focused one that speaks to customer pain points. 💡 Action Idea: Try “Rejuvenates skin with natural extracts” vs. “Feel younger and more confident every morning.” 3️⃣ Refine for Clarity Just like van Doesburg refining his sketch into a geometric form, each test brings you closer to the most effective message. By now, you’re focusing only on what your audience needs to hear. What to test: CTAs: A/B test action-oriented CTAs like “Shop Now” vs. benefit-driven ones like “Get Glowing Skin Today.” Urgency: Add urgency with phrases like “Limited Time Offer” and test if it improves conversions. Testimonials: Test if adding customer testimonials or social proof boosts trust and leads to more clicks. 💡 Action Idea: Test “Order now for free shipping” vs. “Start your skin transformation today.” 💰 Great copy is about saying more with less. A/B testing helps you strip away the clutter and focus on the words that convert, just like De Stijl artists believed simplicity led to clarity. 👉 What’s the one message your copy should focus on? Start testing that hypothesis today and watch your conversions grow!

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50$: It’s what I pay my clients to roast Scalelist for 1 hour (story) 👇 Last week, I got a great feedback from another B2B SaaS founder. He asked me: “How often do you talk to your users?” - Me (🤓): “Every week” - - Him (🏋‍♂️): “How many actual users to speak to per week?” - Me (🤓): (realising I’m probably not doing an incredible job there): “Probably 1 … maybe 2 max. - Him (🏋‍♂️): “At your stage, you need to 5-10X this” - Me (🤓): “I have reached out to existing users to get their feedback but their response rate is not that high” - Him (🏋‍♂️): “Have you thought about paying them for 1 hour of their time?” - Me (🤓):“Not really…” - - Him (🏋‍♂️): “Ask them to roast your product for $50, I’m sure you’ll get a lot more answers” He was right, Seems that my paying users like it. Sent 50+ emails, I booked 15+ meetings with existing users so far. - - - Getting product feedback is so important to: - Validate Product-Market Fit: Ensure your SaaS solves real customer problems effectively. - Identify Early Bugs and Usability Issues: Catch issues before scaling to improve user experience. - Prioritize Feature Development: Focus on features that matter most to your users. - Build Customer Relationships and Loyalty: Show customers you value their input and foster loyalty. - Enhance Positioning and Messaging: Align messaging with how users perceive your solution. Paying $50 for this is a no brainer.

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Project No 1 - How We Grew From 0 Clicks to 1.6K in Just a Few Weeks: A Case Study on Recovery and Growth 🚀 A big shoutout to Koray Tugberk GUBUR for inspiring this framework. It helped us fix our website's SEO! 🙌 I wanted to share this case study. It shows how content optimization and user experience can drive huge growth. Here’s how it went: 📝 The Situation: ↳ We launched our website in September, and things appeared promising at first. Impressions and clicks were climbing steadily. ↳ But then, things took a sudden downturn. Performance down, and it was clear something needed fixing ASAP. ❌ The Problem: ↳ Our content wasn't semantically optimized. It didn't match search intent or use structured information. ↳ I found that some of our early content lacked depth and focus. This hurt its relevance to users and search engines. ✔️ The Fix: ↳ Semantic content optimization: We restructured our content to match user intent, using semantically rich language and contextually relevant keywords. ↳ Focused on creating high-quality, user-centric content with actionable value. ↳ I improved the website's UI/UX. It now provides a seamless user journey. 🚀 The Results: ↳ After making these changes, the website didn’t just recover—it thrived. ↳ In just a few weeks, impressions climbed to 99.4K, and clicks surged to 1.6K! 🎯 ↳ This growth was sustainable. The framework was a solid base for future improvements. ✨ Key Takeaways for You: ↳ Semantic content matters. Aligning your content with user intent is a top SEO strategy. ↳ Recover with strategy. A dip in performance isn't a failure; it's an opportunity to rebuild stronger. ↳ UX is part of SEO: A better user experience boosts engagement and helps your rankings soar. ♻ P.S. If your site is underperforming, take a step back and look at your content quality and user experience. Small tweaks can lead to big gains! 💡 Did you find this helpful? ↳ REPOST this post ♻♻♻ ↳ Hit the Like button 👍 ↳ Follow me, Zari Khan, for more insights! #casestudy #semanticseo #ranking #websiterecover #Growth

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Product Page Redesign 47/100 - Copenhagen Shrooms Here's how I would redesign their product page for better conversion. If you want a redesign for your DTC brand, drop the URL in the comments 👇 Here's a full breakdown: Before Version: -> No top bar or unique brand offers -> Carousel looks basic, only 3 previews showing -> Star ratings are blank - zeros only -> Bullet points look great, no change needed -> Price blends in and isn't clearly visible -> Upsell for the subscription can be optimized After Version (our redesign): -> Added a top bar with four brand USPs -> Added a 'notification bar' to the main image -> Made previews show 7 images instead of 3 -> Filled in reviews from happy customers -> Kept the bullet points the same -> Improved, optimized the subscription box -> Risk-reversal under the CTA What do you think about this? Comment your thoughts.

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Knowing this metric is a game changer for agencies and service companies: 𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝘂𝗻𝘀𝗼𝗹𝗱 𝗵𝗼𝘂𝗿𝘀? Every agency has this challenge. You've hired people, but for this week, you haven't been able to sell these hours to clients. Within small agencies, this can be 20 hours per week, but I've seen bigger agencies where we are talking about 400 or more hours. In 1 week. You have to pay the salaries, etc., but you are not monetizing these hours through client work. And this is the greatest opportunity. If you work smart, you can generate a much higher return on these hours than if you had sold them to clients. How? Especially when you have a process for this. Even more so when you use this time to build assets. Assets like new blog articles, ebooks, videos, internal tools to speed client work, lead generation processes, sales scripts, etc How do you build these assets? 1. Always have a crystal clear picture of how many unsold hours are left per week 2. Have a backlog of potential assets to build. 3. Make sure these tasks are already scoped and estimated. 4. Based on the availability plan in the tasks 5. Have one person accountable for all unsold hours being planned, assigned, and briefed to the right person. 6. Have a bi-weekly demo meeting with 1 person from management to show and discuss progress. 7. Report on impact every quarter This is a high-level process on how you could turn these unsold hours into more revenue. And generate an excellent return. Make your future easier. Don't lose the unsold hours like many sleeping agencies are doing. They just let these hours pass by. Without intention to get the most out of them. This is one of the many strategies I deploy with my agency clients to boost revenue, profit, and happiness. I'm Chris Out. Founded, built, and sold a multiple 7-figure Agency. I moved to Spain to live the Good Life and build a 100m+ business portfolio. Now, coaching agency owners to make the bold decisions necessary to grow their agency on their terms.

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Test out this simple A/B test on your product/service page! The Experiment: Sample Size: 1,655 visitors – a representative slice of our site's traffic. Control Version: "Select a Plan" Test Variation: "Select My Plan" Hypothesis: We believed that personalizing the call-to-action button text would increase user engagement by making it feel more tailored to individual users. Results: The personalized "Select My Plan" button led to a 10.25% increase in clicks compared to the control. Although the increase might seem modest, small changes like this can accumulate over time, significantly impacting your overall performance. On the other hand, the bigger the change, the bigger the impact you'll likely see so always keep that in mind when running A/B tests. Note: We didn’t use statistical tests like calculating a p-value or confidence intervals for this experiment. Sometimes, leveraging your understanding of your audience and trusting your instincts can guide your optimizations just as effectively. Give it a shot!

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