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“Won’t people get mad if I send too many emails?” Then sell without annoying your subscribers lol. Your emails should always be selling. But the key is doing it in a way that doesn’t piss off your subscribers. Here’s how: 1) Educate and Inform: Share Valuable Insights: Provide tips and information that relate to your products. For example, if you sell skincare products, share advice on skincare routines, the benefits of specific ingredients, or seasonal skincare tips. Position as a Resource: Establish yourself as an expert in your field. Your emails should answer common questions, solve problems, and offer solutions. This builds trust and positions your brand as a go-to resource. Examples: Include how-to guides, product usage tips, and educational content that highlights the unique aspects of your products. 2) Storytelling: Create Emotional Connections: Use stories to connect with your audience on an emotional level. Share customer success stories, behind-the-scenes insights, or the journey of how your product was developed. Highlight Real-Life Solutions: Show how your product has solved problems for real customers. Use testimonials and case studies to illustrate the impact your product can have. Example Story: "Meet Sarah, a busy mom who struggled with finding a reliable skincare routine. After using our all-natural products, her skin improved significantly, and she regained her confidence. Here’s how she did it." 3) Soft CTAs: Invite Exploration: Instead of pushing for an immediate sale, encourage your subscribers to learn more about your products. Use phrases like “discover more” or “see how it works” to pique their interest. Reduce Pressure: Soft CTAs are less aggressive and more inviting, reducing the pressure on your subscribers. This makes them more likely to engage with your content and eventually make a purchase. Examples: “Explore our collection” or “Find out why thousands trust us with their skincare.” By focusing on these techniques, you keep your audience engaged and ready to buy without feeling pressured. The goal is to create a natural and enjoyable journey that leads to a purchase. Not forcing it down their throats 🤮

I just checked your product page, here is what I saw: Well as a seasoned direct response copywriter familiar with natural skincare e-commerce, I have seen countless brands struggle with lackluster conversion rates. The issue being Poorly optimized product pages. Does that sound like your Product Page? Fear not! I'm about to share my battle-tested 3-step formula for crafting product pages that don't just inform – they compel action. Step 1: Captivate with Your Headline and Hero Section • Use power words that evoke emotion and urgency • Clearly state your Unique Selling Proposition (USP) • Include a high-quality hero image or video Before: "Natural Face Cream" After: "Radiant Skin Overnight: The 8-Hour Miracle Cream Dermatologists Can't Stop Talking About" Step 2: Build Desire with Benefit-Driven Copy • Lead with benefits, support with features • Use sensory language to help customers imagine the experience • Address pain points and objections head-on Before: "Contains hyaluronic acid and vitamin C" After: "Wake up to plump, dewy skin that glows from within. Our proprietary blend of hyaluronic acid and stabilized vitamin C works overtime to hydrate, brighten, and smooth – all while you sleep." Step 3: Seal the Deal with Trust-Building Elements and a Strong CTA • Showcase reviews, testimonials, and before/after photos • Include trust badges, guarantees, and social proof • Use a clear, compelling call-to-action Before: "Add to Cart" After: "Yes! I Want Radiant Skin – Ship My Miracle Cream Now" Real-World Results: One of my clients, a boutique organic skincare brand, saw a 127% increase in conversion rate after implementing this formula. Their bestselling serum went from converting at 2.3% to a whopping 5.2%! But the truth is; this formula isn't just about pretty words. It's about deep customer understanding, strategic positioning, and the psychology of persuasion. It's about crafting a narrative that resonates so deeply with your ideal customer that clicking "Buy Now" feels like the only logical next step. Are your product pages working this hard for you? If not, you're leaving serious revenue on the table. Want to see how we can transform your product pages into conversion powerhouses? Let's talk. Drop a "READY" in the comments, and I'll reach out with a free mini-audit of one of your pages. Remember, in the world of e-commerce, your product page isn't just a description – it's your digital salesperson. Make sure it's closing the deal. "NO MONEY SHOULD BE LEFT ON THE TABLE " #EcommerceCopywriting #SkincareBranding #ConversionOptimization #DirectResponseMarketing

You only get one shot at a first impression. This saying perfectly fits the above-the-fold section, the most important part of an eCommerce Product Detail Page (PDP) for maximising conversions. In today's busy world, attention spans are short. With distractions like partners, pets, ads, TikTok, and cute cat videos, you need to convey your product's value in seconds. How do you do that? Here are two key customer questions to answer at first glance of your PDP (above-the-fold): 1. What makes your product different? Answer this question with your Unique Selling Point (USP) front and center, at the top of the page. For example., a skincare brand could highlight 100% natural ingredients, cruelty-free options, or being dermatologist-approved. In today's market, it's likely that your product isn't entirely unique. But here's the good news: it doesn't have to be! You could offer free shipping, complimentary gifts with purchase, or even provide free skincare consultations. Get creative! 2. How can I trust you? There is no transaction without trust. To build trust instantly, display reviews with ratings under the product title, incorporate social proof from platforms like Trust Pilot. But remember, diversity in social proof is key – UGC-style content, dedicated review section, features by media outlets. There can never be too much social proof. However, avoid appearing perfect with only 5-star reviews, as this can have the opposite effect and make customers sceptical. While there's much more to cover on optimising above-the-fold content from a Conversion Rate Optimisation (CRO) perspective, I'll spare you the essay. 

Hello Tuesday! Hello, amazing people of LinkedIn! Why your brand struggles with consistent messaging ... You know how it feels when you really want to say something but you don't know how to say it? It results in two things; ✅ you either are entirely misunderstood, or ✅ sometimes you seem to get the point across but not the entire message. Rather than clarity and understanding in the mind of your listener, you leave them wary trying to decipher what exactly you're saying. 🤔 😰 😵 Your brand messaging is no different! 💥 Building a connection and stirring meaningful conversations with your audience requires a structure. How can you achieve this? 🚀 Content Pillars ... Content pillars craft your brand messaging and narrative using selected themes which help you niche down on topics and give context to your brand voice. How can you use content pillars to craft your brand narrative and messaging? ✅ define your business goals, ✅ align your audience's pain points and needs, ✅ get familiar with trending industry topics and terms, and ✅ strengthen your content pillars by infusing content performance analytics, commonly asked questions or feedback ... Now, assume you're a startup Skincare Brand ... ✅ Business Goal: to create awareness that your brand exists and attract your ideal audience ... ✅ Target audience: people who lack the confidence to step out and achieve their goals, express who they are, and think the best skin care products are too expensive. ✅ Skin care trendy T's: beauty, confidence, freedom, flawless skin, radiant, acne-free, clear skin, affordable skin care regimen, skincare routine ... As a Skincare Brand, you can choose themes that ... 🎯 Inspire, 🎯 Educate, 🎯 Entertain and, 🎯 Promote, Start by inspiring your audience with your story 😉 share your skincare journey to confidence, freedom, acceptance and owning your beauty - show how you resonate with their feelings and goals. Connect this to how it led you to start your brand. Creating educational content on skincare and beauty will further strengthen your brand as one that inspires others to embrace themselves and take care of their skin so they can glow and grow towards their big goals in life. Take away the fear of using skincare products by creating funny and DIY videos or reels that are simple and relaxing for your audience. Bring your product to the limelight as an embodiment of the values you stand for and your mission to inspire freedom, acceptance and confidence in their skin., Did you find this insightful? Let's keep the conversation going, share your thoughts in the comments and REPOST ♻ to get others in the conversation. . . . . My name is DORCAS EMANOR a passionate storyteller with a knack for amplifying brand voice, sparking connections, nurturing trust and securing conversions through creative and purposeful content. Let's connect! #tuesdaytips #contentstrategy #contentpillars #20daylinkedinchallengewithhaoma

Creating valuable, engaging content is key to building trust and loyalty with clients. Here’s a roundup of top content ideas for skincare clinics to share:⁠ ⁠ ✨️ 1. Before & After Transformations⁠ Showcase your results! This is a powerful way to highlight the effectiveness of your treatments and the journey you’re taking with clients. ⁠ ⁠ ✨️ 2. Educational Tips⁠ Position yourself as an expert by sharing skincare tips, seasonal advice, and product recommendations. Clients love learning ⁠ Showcase your results! This is a powerful way to highlight the effectiveness of your treatments and the journey you’re taking with clients. ⁠ ⁠ ✨️ 3. Behind-the-Scenes⁠ Let clients see the real faces behind the clinic! Show your team prepping for treatments, introduce your aestheticians, and share day-in-the-life snippets. It adds personality and builds client trust.⁠ ⁠ ✨️ 4. Client Testimonials⁠ Nothing is more powerful than real client stories. Share feedback, experiences, and testimonials that emphasise the quality of care you offer.⁠ ⁠ ✨️ 5. Treatment Demos and Explainers⁠ Short video demos and step-by-step posts can demystify your services, making clients feel more comfortable and informed about what you offer.⁠ ⁠ ✨️ 6. Skincare Myths Debunked⁠ Educate clients on common myths and misconceptions about skincare. This type of content positions your clinic as a trusted source of reliable information.⁠ ⁠ ✨️ 7. Seasonal Specials & Announcements⁠ Highlight any promotions, new treatments, or events. This not only keeps your followers informed but gives them a reason to stay engaged with your feed.⁠ ⁠ 💡 Posting regularly and providing content that’s informative, authentic, and engaging helps you stand out and build a loyal, engaged following!⁠

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗪𝗮𝗻𝘁𝘀 𝗮𝗻𝗱 𝗗𝗲𝘀𝗶𝗿𝗲𝘀 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗼𝗿 𝗘𝗰𝗼𝗺/𝗗𝟮𝗖, 𝗦𝗮𝗮𝗦 𝗮𝗻𝗱 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀... Wants are immediate and driven by external factors like social proof or current trends. They answer the "here and now"—a quick fix to satisfy a fleeting need. For instance, rush for PRIME drink due to influencer (Logan Paul) hype and the crowd’s enthusiasm—a classic want triggered by social proof. Desires, however, are more profound and intrinsic. They connect with personal identities, values, or long-term goals. Desires address why a product resonates on a deeper level, reflecting aspirations or the lifestyle individuals aim to lead. 𝗔𝗽𝗽𝗹𝘆𝗶𝗻𝗴 𝗪𝗮𝗻𝘁𝘀 𝘃𝘀. 𝗗𝗲𝘀𝗶𝗿𝗲𝘀 𝗔𝗰𝗿𝗼𝘀𝘀 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗦𝗲𝗰𝘁𝗼𝗿𝘀 1. E-Commerce and Direct-to-Consumer (D2C): 𝑾𝒂𝒏𝒕𝒔: E-commerce thrives on immediate gratification. Customers might want a trendy skincare product because they saw an ad showcasing its benefits. 𝑫𝒆𝒔𝒊𝒓𝒆𝒔: Beyond the want, there's a deeper desire for self-care, wellness, or beauty standards that the product promises. A skincare brand, for example, doesn’t just sell a moisturizer; it sells a promise of youthful skin, which is a deeply rooted desire for many. 𝟮. 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗮𝘀 𝗮 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 (𝗦𝗮𝗮𝗦): 𝑾𝒂𝒏𝒕𝒔: SaaS products often fulfill immediate operational needs, like a tool that automates email marketing, saving precious time each day. 𝑫𝒆𝒔𝒊𝒓𝒆𝒔: On a deeper level, these tools symbolize control over chaos, mastery over one’s work environment, or progress in one's career. A project management tool isn’t just about task organization; it’s about leading a team to success and achieving career goals. 𝟯. 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 (𝗲.𝗴., 𝗗𝗲𝗻𝘁𝗮𝗹, 𝗟𝗲𝗴𝗮𝗹): 𝑾𝒂𝒏𝒕𝒔: Service businesses address direct needs, like a dental check-up or legal advice for a contract dispute. 𝑫𝒆𝒔𝒊𝒓𝒆𝒔: However, the desire here could be peace of mind, health, and security—fundamental aspects that everyone values deeply. For example, visiting a dentist isn’t just about dental health; it’s about maintaining a lifestyle that values well-being. 𝑨𝒄𝒕𝒊𝒐𝒏 𝑺𝒕𝒆𝒑𝒔: ✅Identify Wants and Desires: Conduct market research through surveys and social listening to understand both the immediate wants and the underlying desires of your target audience. ✅Craft Your Messages: For immediate wants, highlight the features and benefits of your products. For deeper desires, weave stories that resonate with the lifestyle or identity your audience aspires to. ✅Educate and Inform: Use your platforms to educate customers about how your services or products bridge the gap between their current state and their aspirational self. ✅Evaluate and Adapt: Continuously assess the effectiveness of your strategies in addressing wants and desires, and be ready to adapt as consumer behaviors evolve.

Do your Ecomm beauty products have a video on their Product Pages? Below are 4 reasons why product page video can significantly enhance a beauty brand's online presence. Here are a few examples of product page video: Skingredients: https://lnkd.in/ej3WtEx7 The Ordinary: https://lnkd.in/e-bHKu74 ELEMIS: https://lnkd.in/eH3yXmKN The INKEY List: https://lnkd.in/ekvaHQjp Green People Ltd: https://lnkd.in/ewDypxTA Pai Skincare: https://lnkd.in/efgwJpmT Charlotte Tilbury Beauty: https://lnkd.in/eFtUKRuP 1️⃣ Enhanced SEO Performance: Improved Search Rankings: Videos can increase the time visitors spend on a page, which signals to search engines that the content is valuable. This can improve search engine rankings. Rich Snippets: Including videos can lead to rich snippets in search results, making the product page more visually appealing and likely to attract clicks. 2️⃣ Increased Engagement and Conversion Rates: Visual Appeal: Videos are engaging and can capture the audience’s attention more effectively than text or images alone. This can lead to higher conversion rates as viewers are more likely to make a purchase after watching a product demonstration. Emotional Connection: Videos can convey emotions and stories that resonate with viewers, creating a stronger emotional connection to the product and the brand. 3️⃣ Better Product Understanding: Demonstration of Use: Videos can show the product in use, highlighting its features and benefits in a way that static images or text descriptions cannot. This helps customers understand how to use the product and what results they can expect. Addressing Concerns: A video can address common questions and concerns, reducing the hesitation a customer might have before making a purchase. 4️⃣ Enhanced Brand Image and Trust: Professionalism: High-quality product videos can enhance the brand’s image, showcasing professionalism and attention to detail. This can build trust with potential customers, as they perceive the brand as more reliable and credible. Customer Testimonials: Including customer testimonials or influencer reviews in product videos can further build trust and credibility, as potential buyers see real people endorsing the product. -- If you need help pulling yours together we can help. #videomarketing #videoseo #beauty

There are plenty of “hacks” on LinkedIn on how to write a 𝗴𝗿𝗲𝗮𝘁 𝗰𝗼𝗽𝘆. Are all of them ACTUALLY correct? Mostly. Read again. I said 𝙢𝙤𝙨𝙩𝙡𝙮. Not all of them. Some copywriting tips can become 𝗼𝘂𝘁𝗱𝗮𝘁𝗲𝗱, just like some skincare advice. But just as sunblock is a non-negotiable part of any skincare routine—regardless of trends—certain copywriting strategies are essential. Here are my MUST-HAVE copywriting techniques that always keep your message protected and effective: 💖 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐄𝐦𝐨𝐭𝐢𝐨𝐧 Hook your audience instantly—make them 𝙛𝙚𝙚𝙡 something deeply. Instead of saying: Our face cream is the best on the market! Say: Struggling with dry, irritated skin? Let’s soothe and nourish it! ✨ 𝐊𝐞𝐞𝐩 𝐈𝐭 𝐒𝐢𝐦𝐩𝐥𝐞 𝘾𝙡𝙚𝙖𝙧, 𝙙𝙞𝙧𝙚𝙘𝙩 𝙡𝙖𝙣𝙜𝙪𝙖𝙜𝙚 wins every time. Instead of saying: Our skincare line features revolutionary formulas. Say: Get glowing, hydrated skin—effortlessly. 🌟 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 Don’t just tell them what it is—show 𝙝𝙤𝙬 𝙞𝙩’𝙨 𝙩𝙧𝙖𝙣𝙨𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙫𝙚. Instead of saying: This product contains vitamin C. Say: Brighten and even out your complexion for that natural radiance with our new Vitamin C collection!  📖 𝐓𝐞𝐥𝐥 𝐚 𝐒𝐭𝐨𝐫𝐲 Stories make your message 𝙪𝙣𝙛𝙤𝙧𝙜𝙚𝙩𝙩𝙖𝙗𝙡𝙚. Instead of saying: Our hair mask is highly rated. Say: “My hair was always frizzy—until I discovered this mask. Now, it’s silky smooth. Here’s how.” ⚡ 𝐔𝐬𝐞 𝐏𝐨𝐰𝐞𝐫 𝐖𝐨𝐫𝐝𝐬 Words like “free” and “exclusive” 𝙘𝙧𝙚𝙖𝙩𝙚 𝙪𝙧𝙜𝙚𝙣𝙘𝙮 and 𝙢𝙤𝙩𝙞𝙫𝙖𝙩𝙚 𝙖𝙘𝙩𝙞𝙤𝙣. Instead of saying: Subscribe to our beauty newsletter. Say: Discover 𝙛𝙧𝙚𝙚 beauty hacks and insider tips today! 🚀 𝐒𝐭𝐫𝐨𝐧𝐠 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 Tell your audience 𝙚𝙭𝙖𝙘𝙩𝙡𝙮 𝙬𝙝𝙖𝙩 to do next. Instead of saying: Learn more about our skincare products. Say: Start your skincare transformation now—shop today! 👥 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝙐𝙨𝙚 𝙩𝙝𝙚𝙞𝙧 𝙡𝙖𝙣𝙜𝙪𝙖𝙜𝙚. Connect with them personally. Instead of saying: Our products are designed for all ages. Say: Busy moms will love our easy-to-use, multitasking beauty products! ⏳ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐔𝐫𝐠𝐞𝐧𝐜𝐲 Make them feel like they 𝙘𝙖𝙣’𝙩 𝙖𝙛𝙛𝙤𝙧𝙙 to wait! Instead of saying: This discount is available. Say: Only 24 hours left to grab this limited-time beauty deal! Writing great copy isn’t about following every trend blindly—it’s about understanding your audience, your message, and how to connect with both. What’s your take? Are there any copywriting techniques that are as crucial as your daily essentials, or others that you believe are overhyped? I’d love to hear which strategies you keep coming back to. Let’s hear it! #copywriting #writing #hacks #writinghacks #tips #contentwriting 

Proven Conversion-Boosting Optimization I’d make to Philip Hawthorne’s website. CRO by Kam Ep. 1 4 simple above-the-fold changes that can boost your conversions by 20% (or more!) 1️⃣ Add an announcement bar. A simple way to boost sales is: ➜ by putting your best deals front AND center for your visitors. Don’t make your visitors hunt for deals. Things you can add on your announcement bar are: > special discounts > hot new products > limited-time deals 2️⃣ Leverage quiz for happy, informed customers This is a goldmine for skincare brands. A well-designed quiz helps you: ➜ understand a customer's unique skin concerns and preferences. (think perfect matches, not just "maybes") You can: ✅ Recommend a personalized skincare routine with targeted products. ✅ Reduced decision fatigue ✅ Boost engagement Endless product options might overwhelm shoppers. ❌ Leading to a low CVR. Use quizzes to simplify the smoothen the complex buying journey by: ✅ guiding them towards the right products for their skin. Less confusion = more conversions. 3️⃣ Redesigned header with a powerful duo. Your product + Human face. ➜ Your product image must be: ✅ clear, visually pleasing, and represent what you’re selling. ➜ Add a human face interacting with your product to: ✅ add a touch of personality and connect with viewers on an emotional level. Remember: People are more likely to buy your product with content that features other people using your product. 4️⃣ Used the isolation effect to highlight clickable buttons How? Use contrasting colors to make the button pop out. ✅ Make it noticeable to persuade visitors to click on it. ---- Want to get a higher CVR on your landing page? Get your free strategy call today (only 9 Spots left this July). 👇 https://3ly.link/1yff1

Elevate Your Skincare Content with These Essential Resources In the world of content writing, especially in the skincare niche, continuous learning is key to creating compelling content. The wealth of resources available, from insightful books to engaging courses, informative websites, and inspiring influencers, is endless. Drawing from my own experience, I've compiled a list of valuable resources that have enriched my journey as a skincare content writer. Books  "Skincare: The Ultimate No-Nonsense Guide" by Caroline Hirons – This book is a comprehensive guide to skincare, covering everything from ingredients to routines and product recommendations. "The Complete Beauty Book: A Practical Step-by-Step Guide to Skincare, Make-up, Haircare, Diet, Body Toning, and Health" by Dr. V.L. Shyam and Dr. Shehnaz Arsiwala - This book is a comprehensive guide to holistic beauty care. Courses Skincare & Beauty Masterclass: Your Daily Beauty Routine by Vogue (Masterclass) – Through these videos learn from beauty experts and professionals about skincare routines and techniques. How to Master Self Skincare Routines - This is a free course on Udemy. In this you will understand- o How to analyze your Skin Type,  o Guidance of skincare products for different skin types o Techniques of Self-Face Massage o Importance of Morning, Night and Weekly Skincare Routine Websites Paula's Choice Skincare – It is a reliable source for skincare information, featuring articles, product reviews, and expert advice.  Nykaa Beauty - A good place to explore articles, product reviews, and skincare tips specifically curated for the Indian audience.  Influencers to Follow @labmuffinbeautyscience (Instagram) – She is a chemist passionate about debunking skincare myths and explaining the science behind skincare ingredients. @sherryshroff (Instagram) – Sherry Shroff is known for her honest reviews and skincare tips As a content writer in the skincare niche, staying informed and inspired is key to creating compelling content. I hope this list of resources, from renowned books to insightful courses and influential personalities in the skincare industry, ignites your passion and helps you on your journey to creating engaging and informative content. I'd love to hear from you! Share your favorite resources or let me know if you've found these suggestions helpful. Let's continue to learn and grow together in the vibrant world of skincare content creation. #SkincareContent #SkincareWriting #SkincareResources #SkincareBooks #SkincareCourses #SkincareWebsites #SkincareInfluencers #SkincareTips #ContentCreation #SkincareKnowledge