Christy Ka'ahanui

✅🖥️ Variety (5/22): “Last year, the writers strike kept boldface names from appearing at the upfronts. This year, everybody turned up the star power to 11. NBCU stuffed its presentation with performances from Little Big Town, Michael Bublé and Kelly Clarkson. Amazon went overboard with a nonstop parade of A-listers, including Reese Witherspoon, Will Ferrell, Jake Gyllenhaal and tennis great Roger Federer, with none other than Alicia Keys as the opening act (and yes, she promoted her Amazon line of skin care products). Disney also hauled out the heavy hitters: Ryan Reynolds, Michelle Williams, Sterling K. Brown, Steve Martin, Martin Short and Selena Gomez, just to name a few. Opening Disney’s upfront was Emma Stone, introducing CEO Bob Iger while getting in one more plug for her Oscar-winning film “Poor Things.” The sheer number of movie mentions (NBCU took time to debut the trailer to “Wicked”) felt unusual at an event traditionally tailored to ad-supported TV. But in the streaming age, everything’s for sale — and there’s nothing brands like more than cozying their messages up to the biggest names in showbiz. Sports franchises were put on a higher pedestal than usual as networks lean on live games to deliver the audiences that advertisers covet. Sports personalities, from Tom Brady to Jason Kelce to Dawn Staley, were all over the presentations. Fox made it clear to anyone in earshot that it has the Super Bowl next year and it has Brady, a bona fide NFL legend, joining the Fox Sports team in the booth for football season this fall. Disney used a hunk of its time to tub-thumb the future of ESPN. Netflix bragged about landing two Christmas Day NFL games. WBD pledged allegiance to the NBA even as the company is kneedeep in contract negotiations with the league.” ⬇️ #upfronts #newfronts #streamingtv #ctvadvertising

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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This is absolutely worth a read for any brand looking to explore the RMN space and any advertiser assessing where to invest their dollars for the greatest impact in 2025.

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Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll give you TV solutions that you never knew existed. Today. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PzPx90

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This is my analysis of The Trade Desk's strategy to create Ventura, a new CTV operating system. I include many excerpts from TTD CEO Jeff Green's recent visit on The Current podcast, along with my thoughts and takeaways.

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🏆 Capitalize on the Diamondbacks’ Playoff Push with Cox Media! 🏆 With the Diamondbacks surging towards the playoffs, now is the perfect moment to elevate your brand’s visibility! As excitement peaks and viewership skyrockets, advertising with Cox Media is your ticket to riding this wave of enthusiasm. Don’t miss out—contact me today to transform this thrilling playoff season into a game-changing opportunity for your business! #CoxMedia #Diamondbacks #PlayoffSeason #AdvertiseWithUs #BusinessSuccess #Marketing #OpportunityAwaits

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Empowering Communities Through School Marketing 🏫💡 In today’s competitive landscape, banks and credit unions have a unique opportunity to connect with their communities in meaningful ways. School marketing not only builds brand awareness but also showcases your commitment to local families and education. 📚 Why School Marketing? Direct access to families and decision-makers Long-lasting visibility throughout the school year A powerful way to align your brand with community values 💪 The Power of Local Engagement By sponsoring essential school supplies—like take-home folders and carpool tags—your financial institution helps schools thrive while giving back to the community. These small gestures create a lasting impact, fostering trust and goodwill with local families. #CommunityEngagement #SchoolMarketing #GivingBack #CreditUnions #BankingIndustry #LocalImpact #BrandAwareness

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A recent article out shows that radio revenue for 2025 will be around $12.9 billion based on projections. Radio digital will deliver $2.9 billion in revenue. Now is a great time to invest your marketing dollars in both radio and digital as it will help increase traffic not only on your website but in your business as well. Radio and digital should be a part of your marketing solution for 2025! #FMDiYork #digitalmarketing #demystifies

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Reddit, Inc. went public earlier in March, and it's first earnings call CEO Steve Huffman attributed this growth to an increase in Reddit’s daily active user base due to a boost in search traffic from Google. I found this interesting because as a juxtaposition, many companies are crying foul over Google's Search Core Updates which are now pushing traffic to certain larger publisher sites. The main issue is a lack of transparency of what's changed and why in the eyes of many SEO consultants https://lnkd.in/gqVnjkAD Regardless, it's clear Reddit is a winner 🏆 of these changes. "Huffman said the bump in logged-out traffic came disproportionately from search. It was prompted not by the partnership with Google that Reddit announced in February, but by improvements the platform has made to its page loading speeds, which improves its Google Search rankings." While this maybe true, I think there will be conspiracy theorists out there who will be skeptical given that partnership agreement which allows among other things, Google to license Reddit's user-generated content for model training.

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✅🖥️ Reuters (11/21): “The agreement includes an expansion of their platform marketing arrangement, reportedly valued at over $1.5B across 4-years, according to Deadline. The new deal builds upon both firms' partnership spanning more than two years, opens new tab, a period that saw a surge in consumer interest in streaming platforms, prompting traditional television companies to look for partners to house their shows and movies. Under the terms of the new agreement, Fox's prime-time entertainment programming — including "The Masked Singer", "The Simpsons", and "Family Guy" — will continue to stream on Hulu a day after the telecast. business. Fox is also enjoying strong growth with its own streaming business Tubi, an ad-based platform which the company expects to cross the $1B revenue mark in this fiscal year. The deal also includes a renewal of an agreement that allows Hulu to stream out-of-season episodes of a number of Fox's unscripted programs.” ⬇️ #streaming #syndication #ctv #ott #fast #tvos #avod https://lnkd.in/eWZx9i3U

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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With so much rapid change in the Ad Industry, CTV and programmatic space... It's important to take a step back and map out the media ecosystem: content creators, the 1P data companies, the aggregators and the tech innovators. And, the interoperability of these services and technologies is critical to creating successful campaigns. Magnite is in an incredible position because we own and operate our #springserve ad server and the no. 1 #SSP which have been designed to connect, communicate and deliver the most optimal ad experience. We are trusted by the top media companies in the industry to manage their supply and operations. Buyers have an opportunity to benefit from the tighter connections within our technology to receive the most transparent, efficient, premium and performant access to media while creating better ad experiences. Check out Magnite's blog to learn more: https://lnkd.in/gC_rE3Er  

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Major League Baseball on Monday announced WM, a leading environmental services provider, as the Official Sustainability Partner of Major League Baseball. This is the first sustainability-focused partner in League history, which will aim to elevate MLB’s continued sustainability-related efforts in ballparks and throughout communities. WM will be the presenting sponsor of Major League Baseball’s official Earth Day and Green Week celebrations, which will include a variety of environmental-positive practices and messaging. Additionally, WM will offer sustainability advisory services to MLB Clubs, which includes end-to-end solutions intended to help customers achieve their sustainability goals in waste reduction and diversion, greenhouse gas emissions management, and more. WM also will support MLB Green Teams at MLB All-Star Week, the World Series and other MLB special events, as well as provide support to the League office and its facilities. “As with any event driven industry that prioritizes sustainability at our facilities and in our communities, it is critical that we partner with organizations that share similar values in that space,” said Noah Garden, Deputy Commissioner, Business & Media, Major League Baseball. “This new partnership with WM takes our sustainability efforts to new heights. We look forward to continuing this work with WM as we host best-in-class events that are sustainability-focused driven for years to come.” “WM has a more than 20-year history for its advisory services team, providing sustainability solutions for a variety of customers of all sizes and industries,” said Tara Hemmer, chief sustainability officer, WM. “Our expertise has helped us triple the number of customers in the sports space since 2021 – including leagues, events, teams and venues -- and we look forward to the incredible opportunity to build comprehensive and custom plans designed to improve sustainable operations for MLB and its Clubs.” https://lnkd.in/gEM-rYBF

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Data Drives Everything these days - here are just a few 👀 deals for Walmart VIZIO VIZIO Ads Eyeota, a Dun & Bradstreet company marketing for The Trade Desk Basis Technologies LiveRamp TransUnion auto sales for Ford Motor Company Chevrolet, Toyota North America sporting events for NASCAR National Football League (NFL) entertainment for Hulu MNTN Sony Pictures Entertainment I could go on and on, but I won't bore you. 🙄 So, here's the details on the most recent data-driven deal so you're up to speed: https://lnkd.in/gJt6e69C #data #datadriven #dataisknowledge #smartmarketing #digitaladvertising

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✅🖥️ The Hollywood Reporter (6/26): “By now everyone in Hollywood seems to accept that streaming is a cutthroat business. It may not be zero sum (most studies suggest that consumers will pay for about four streaming services at a time), but it is mighty close to it. And with Netflix holding a secure lock on one of those subscriptions for most consumers, there is increasingly little room for error. But the streaming wars between giant services like Netflix, Prime Video, Disney, Max, Peacock, Paramount+ and others also obscure an entire ecosystem of streaming offerings that are trying to carve out their own niches in an increasingly difficult environment. For all the press that the big streaming platforms get, there is a surprisingly vibrant world of boutique and specialty streamers chasing loyal and engaged fans at a much smaller scale. And new players continue to enter the space. In the world of comedy, there is Dropout, born out of the comedy website College Humor. And BuzzFeed veterans-turned YouTubers The Try Guys and Watcher have launched dedicated subscription streaming offerings of their own in recent weeks in an effort to more effectively monetize the sometimes fleeting audience that YouTube or social platforms deliver. Sony offers CrunchyRoll, an anime-focused service, which boasts 13MM subscribers; AMC Networks operates services like the horror-centric Shudder and the British-focused Acorn TV; and Cineverse operates the horror service Screambox and independent film service Fandor.” ⬇️ #streamingtv #ctvadvertising #avod #svod #fast #ott https://lnkd.in/eyBBAdWE

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