Christine Fujioka

As viewer habits continue to shift on Connected TV (CTV), advertisers must do everything to not fall behind. Streaming services now account for 41.4% of TV viewing, meaning there’s a significant opportunity to rethink marketing and ad strategies in this space. Balancing ad load is a necessity. While a slight decrease in ads per hour is encouraging, it’s important to avoid overwhelming viewers. With viewing sessions increasing nearly 7% year-over-year, this is a prime opportunity for brands to engage audiences more effectively. Transitioning budgets from linear to CTV is not just strategic but necessary. #CTV #Advertising #MarketingStrategy #ViewerEngagement #Marketing

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Ad-supported streaming is here to stay, making CTV advertising a no-brainer.

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if you're expecting tens of thousands of new advertisers to adopt a new channel, you better have a plan to help them with creative through this partnership, Roku Advertising completely removes 'creative costs' as a barrier-to-entry for new CTV advertisers talk about putting your money where your mouth is!

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"The most important thing is direct connections, because in live, milliseconds matter." — FreeWheel GM Mark McKee sat down with Beet.TV at hashtag#CannesLions2024 to discuss our new programmatic suite geared toward live delivery. Watch the full interview: https://bit.ly/4cOnQrX Download FreeWheel's new report focused on the latest live TV trends in the streaming environment, and how to capture audiences in the moment: https://bit.ly/3y1pxCV #EffectvEmp

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One of my favorite recent articles from the amazing Kiri Masters. In 2025, retail media networks will shift gears, moving beyond mere existence with an upcoming “charm offensive” that will prioritize user experience, emphasizing value and innovation in ad offerings instead of relying solely on their platform reach. Plus, B2B has entered the Retail Media realm. As competition intensifies, retailers will aim to attract higher ad spend by fostering brand loyalty and refining measurement strategies. Expect a year of fierce competition and strategic partnerships as retail media networks evolve to stand out in a saturated digital landscape. https://lnkd.in/eUr9zt2h

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Big news today: Roku and FreeWheel have expanded their partnership to make Roku inventory, including The Roku Channel, available programmatically to FreeWheel’s demand-side programmatic partners. #EffectvEmp

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What are the best ways to safeguard privacy while delivering personalized ads on CTV? Check out my chat with Sean Cunningham, President & CEO at VAB during the Big TV Summit tomorrow morning. We'll discuss how AI is transforming media activation, day-zero planning, and Seedtag's innovative approach to CTV targeting and measurement. 📍 NYC, NY 📅 September 18th ⏰10:10-10:30 am (EDT) Discover the event here: https://lnkd.in/ejY387r7 #ContextualAdvertising #CTV #AdTech #privacy

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The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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Our Leaders in Live Q&A series explores the unique challenges and opportunities of live sports advertising. This episode covers the exciting growth of sports streaming audiences in Australia, and how Foxtel Media are optimizing the ad break for viewers and advertisers alike.

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Thrilled to launch PubMatic's inaugural "Executive Dialogues" video with Sarah (Warner) Harms of Roku. In this series, I discuss how we are innovating to build a better digital advertising supply chain with a multitude of ecosystem partners.

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I still believe the best way to buy all media, when possible, is programmatically to enable decisioning. However, the current setup isn't efficient and frankly kinda sucks when it comes to TV. Between fraud and unnecessary middlemen that don't add value, we need a change. (Yes, Goodway Group is already on its way to a huge CTV buying overhaul that will deliver 30-40% more CTV value for brands shortly!)

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IYKYK. Spectrum Reach is helping "harness the chaos" of the media ecosystem on both the linear AND streaming front. That's why we are the #1 multiscreen video partner in our markets. Combine that with 30MM+ addressable households...and you can see how we help our partners spend more time optimizing outcomes and less time aggregating audience.

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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Hot Take: The Sports Streaming Era has arrived and Roku's Single-App Mode is a Disaster for Sports Fans 🚨 This past weekend, I was juggling the Yankees game on MAX, the Rangers on ESPN+, and Georgia football on Fubo – a true sports fan's dream, right? Wrong. Roku's single-app limitation turned my viewing experience into a nightmare. Picture this: the Yankees just finished an inning, and I want to quickly check the action in the Rangers game. Simple enough, right? Not for Roku users. Because Roku OS can only have one app open at a time, I had to completely exit the MAX app, relaunch ESPN+, and wait through a painfully slow selection & loading process, complete with forced ads. By the time I finally got to the Rangers game, I'd probably missed a crucial play in baseball! 😡 This clunky app-switching process might be okay for binge watching full episodes but it is an unacceptable user experience for the live sports fan, who just wants to use the old "clicker" to go between channels quickly. And here's the kicker: it's not an issue on other smart TV platforms. My LG TV (which my Roku is plugged into!) handles multi-app viewing seamlessly. I've seen it work on Apple TV. Roku! Fix this outdated app experience or risk losing sports fans. #sportsstreaming #roku #uxfail #streamingwars #cordcutting #programmatic #TV #linear

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Protecting professional journalism is and has always been a primary TRUSTX focus. To reinforce this AdExchanger story, let me share a data point that demonstrates how news performs for advertisers willing to invest in the medium. One of our brand-side clients invested 59% of their campaign budget via TRUSTX in news. Through other SSPs, their spend was much less concentrated in this category. The brand tracked their cost-per-acquisition at 63% lower on the TRUSTX news-heavy campaign vs. the average across other general market SSPs. I think it’s pretty clear …. NEWS PERFORMS.

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Important and cool announcement, worth the 3 min read! Dive into some of the ways Magnite helps Roku establish a more direct path to advertisers and empowers them with audience and identity solutions fit for streaming. Leadership in the supply space is a lot more than just being pipes!

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✅🖥️ AdExchanger (6/3): “Seedtag was mainly attracted to Beachfront’s SSP direct integrations with TV and streaming publishers, which is something that Seedtag doesn’t have much of. These publishers will attract new demand and more scale for Seedtag’s contextual ad products. Seedtag entered the US market in 2022. But it wasn’t until earlier this year that it launched its first CTV-focused contextual ad product that allows advertisers to apply contextual targeting signals to their streaming buys. More advertisers are now looking for addressable alternatives in light of signal loss and privacy concerns, which, in turn, is driving more interest in streaming ad products. Hence Seedtag’s decision to buy rather than build in order to capture that growing demand. Beachfront operates both a video-focused supply-side platform and ad server.” ⬇️ #streamingtv #ssp #dsp #ctvadvertising #spo https://lnkd.in/evvUE4hY

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I recently spoke with Alyssa Boyle about why advertisers are doubling down on #CTV outcomes measurement (as affirmed by many conversations I had with industry leaders in Cannes this past week). A common theme among the marketers I talked to? They’re looking for metrics that can predict sales based on fast, accurate data. Outcomes such as search activity, website visits, and app downloads are significant indicators that a consumer is considering a purchase — and highly correlated with a brand’s market share. That’s why a brand’s Share of Search grows (or shrinks) before its market share – which our data, validated by Les Binet and the EffWorks working group of the IPA (Institute of Practitioners in Advertising), has proven time and again. Given this, it’s no wonder why modern marketers need reliable, investment-grade outcomes data to navigate this complex era of linear and streaming TV. Check out the condensed version of my conversation with Alyssa in AdExchanger for more. https://lnkd.in/erkGsKJi

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