Brendan Hayes

ANA's webinar "Unraveling the Mysteries of CDPs"! Dive deep into the data-driven marketing world with Zeta's President of CRM, Matthew Mobley; Christopher Marriott, President & Founder of Email Connect LLC; and Luke Ambrosetti from Snowflake. Experts will explore the critical issues of data sources, and the quest for the ultimate truth in customer data platforms. Register now to secure your spot! #DataDriven #Marketing #CDP

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Isn’t this just the next step in content marketing? Consumers are far more savvy than they have ever been. The hard sell just doesn’t really work in the same way anymore. People know they have options and are far more likely to reward subtlety these days. But they also expect more than an occasional blog – so I suppose it makes sense big companies like Nike and Starbucks are expanding their content arms. A good, informative documentary can do more to build brand trust than any number of PPC ads. #marketing #strategy

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Looking to align your sales, marketing, and other teams seamlessly? Tune into the latest episode of the OnBase Podcast with Kyle Lacy, CMO of Jellyfish, as he shares expert strategies for achieving cross-functional harmony and driving measurable growth in B2B. 💬 "If you’re not aligned with the sales leader and not looking at the same numbers, eventually it’s going to break." Catch this episode for more of Kyle’s insights on fostering alignment and boosting impact. Listen now: https://bit.ly/3C3QQhK #OnBasePodcast

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In podcast advertising, staying ahead means constantly evolving… Podscribe’s recent advancements address a critical gap in the industry: capturing and matching impressions on both IPv4 and IPv6. In fact, Podscribe has built its own identity graph resolving these IPs to a single household to ensure no impression goes uncounted. As Jay Green from SoundRise shared, “Podscribe identified a critical gap in measurement and tackled it head-on, reinforcing the trust that advertisers and planners place in them.” This IPv6 breakthrough means advertisers can measure accurately, optimize effectively, and feel confident they’re seeing the complete picture of podcast ad performance. “This solution allows advertisers and agencies to go confidently to clients, knowing they’re seeing a complete picture of performance.’” Jay added, emphasizing the impact Podscribe's solution has on client trust and industry credibility. Want to ensure your provider is capturing every impression? See comments below for the key questions to ask! #podcastadvertising #IPv6

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ICYMI: Our VRNation (formerly NWVRP) panel covered pressing issues like where to invest marketing dollars and how to work with marketing agencies to get the best results. But most importantly we talked about investing in your brand to build equity that shows a return in repeat guests, five star reviews, and referrals to get new properties in your program. This is the handout we shared during our session. Posting it here in case it's helpful for anyone else - and thanks to those who attended! It was a great discussion! Shaina Anderegg Tera Lorimer

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Are you unsure whether your business requires the expertise of an online marketing agency? Discover the signs and signals that indicate it might be time to partner with professionals. Learn more at:

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Do you talk about your competitors when pitching your product and services? Kerry Cunningham of 6Sense shares how companies might do that to master the B2B buying process in this clip from "Marketing, Demystified." Find the full episode here: https://hubs.li/Q02F0_9D0

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Our Q2 Leaderboards will likely be released around mid-July but I was wondering with the uplift in online shopping if there's going to be any major movement from Q1 ⚔ The top 4 have been holding strong for selected categories below for a while now: 🏆 Apple 🥇 Amazon 🥈 BestBuy 🏅 Playstation Sector: Electricals Search Engine: Google US Categories: Computing | Home appliances | Small appliances | Smart tech & phones | Sound & vision Search Terms: 12,011 of the most commercially valuable terms BUT there's been a few strong position changes within the top 20: 🛫 Nespresso moving up 11 places to position 10 🏇 KitchenAid moved up 10 places to position 14 See the full leaderboard here 👉 https://lnkd.in/eaRm43kZ Comment below if you think they'll be any big changes for Q2. #seo #marketleaders #competition

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Tagging plays a crucial yet underutilized role when it comes to content management. The right set of tags can allow manufacturers to properly group together documents and other assets in logical clusters. That way, if a distributor is looking to learn about a specific line of products or find a set of spec sheets for products, then they’re easily served up that information in a clustered format that makes total sense based on their intent. Tagging is also just as important as search when a distributor is live with a customer. If they know where to go to look for information because you’ve done a great job of tagging content, then it actually may be faster for them to go track down that information instead of searching for it, too. BAM! is the basis for good distributor habits: It empowers them to learn as much as possible about each of your offerings, and also when they spend more time with the app, they can learn where info is found so answering customer queries becomes a cinch.

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Many CMOs I talk to are struggling to balance what seems like ever-increasing expectations with fewer resources. So how can you be successful? In the Chief Marketer article below, I detail key steps we've taken at ZoomInfo as well as learnings from countless conversations with other marketing leaders and analysts. Additional thoughts welcome!

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CLAY + HUBSPOT = 💣 Learn how the RevOps giant supercharges its potential when integrates with Clay in this quick interactive video. Subscribe to automaterevops.com for more weekly actionable insights.

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Landing pages got you down? 😔 Get some #secretsauce from emfluence's very own Andy Perdue. "This means a marketer with limited design and technical resources can produce a professional-looking, fully functional landing page in a matter of minutes." ⬆ ⬆ That's huge folks! ⬆ ⬆ Read more and sign up for our free trial to try it out for yourself! #landingpages #marketingautomation #marketingtips

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What the heck is "fracking the enterprise"? It's ways to think about and plan ABM programming designed specifically to connect buying team members and connect into new buying centers so more revenue can flow from your target accounts. Join us for this fun session where my colleague Kate Jacobsen and I talk through intent data- and content-driven methodologies we're using to create better opportunities and more of them in high-priority accounts. Think data, content, and #buyinggroups. #ABM #revenueprocessoptimization Evan Liang Jeremy Schwartz Terry Flaherty

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Discover how GDTF and MVR workflows are revolutionizing the industry. Hear from an up-and-coming star who shares their experience and insights on leveraging these powerful tools for enhanced design and production efficiency.

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Understand the role of DAM in your Tech stack, so you can amplify the role of DAM in your Tech stack and streamline your creative workflows.

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It’s time to nominate the BEST of the BEST partnering & ecosystem professionals in the Channel Focus Community ⏰ Submit your nominations before September 13th ✅ see link below #ChannelFocusCommunity #ChannelLeaders #PartnerPrograms #EcosystemStars #PartnerEcosystem Rod Baptie Bachis Balfe Larry Walsh

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