The Business Side of Thought Leadership
With Thought Leadership Leverage
Liked by 1,230 users
Duration: 14m
Skill level: General
Released: 10/25/2023
Course details
Many thought leaders start with speaking, consulting, and creating content. They love their insights, and they want to share them, but unfortunately, they don’t always stop to think about the specifics of their business model. What products will be offered? How will they be marketed? What kind of ROI, KPIs, and other metrics will measure success?
In this course from Thought Leadership Leverage, join CEO and founder Peter Winick as he explores the business side of thought leadership with insights from best-selling author Stephen M. R. Covey. Learn about building a healthy thought leadership company whose primary goal is always its mission. Discover why it’s important to not overreach, focusing instead on your most important, profitable audience. Along the way, Stephen shares tips on how to give the market what it wants and leverage enlightened command and control.
Note: This course was created by Thought Leadership Leverage. We are pleased to host this training in our library.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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George Obado
George Obado
Founder, Servant Leadership Network Africa I CEO, Cleanex International I COO, Property International I Author: My Leadership Letters I Leadership…
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Stephen Malanchak
Stephen Malanchak
Finance and Membership Services Manager at the United Fire Brigades' Association
Contents
What’s included
- Learn on the go Access on tablet and phone
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