Barry Lovette

The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment

6

2 Comments

The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

8

1 Comment

Using the wrong content at the wrong time can stall the sales process. Here's when to use company-centric vs. customer-centric content. https://hubs.ly/Q02xjlg00 #buyersjourney #content #salesprocess

1

Brand positioning is closely linked to understanding and appealing to a specific target audience. By clearly defining your brand's position, you can tailor your marketing efforts to resonate with the desires and needs of your ideal customers. https://ow.ly/S3iM50Q7VqT #TargetedMarketing

5

Building a comprehensive and engaging Advisory Board agenda is critical to the ongoing success of your Advisory group. Cailin Boucher Forster blogs tips on how to make that happen. https://lnkd.in/d-SxaJkt #CustomeradvisoryBoard #Agenda #FarlandGroup

19

2 Comments

How many MarTech tools is too many? Check out OneMagnify's blog to read four reasons why you may want to avoid over-consolidating.

13

This was such an interesting episode! Elad Hefetz is the CEO of Airfleet, which focuses on optimizing websites for tech B2B - mastering the buyer journey and generates revenue for their clients. So much to learn here. Link in the comments below!

7

2 Comments

Industrial marketers: How do you tailor your technical content to resonate with buyers at different decision stages? Dive into my latest blog post for a step-by-step guide, and share your insights in the comments! https://buff.ly/46b6liT #industrialcontentmarketing #industrialmarketing #manufacturingmarketing #technicalwriting

5

Get a clearer understanding of your business and identify exploitable gaps your organization can fill by using a well designed market research study. Avoid blind spots in your business model with these best practices for B2B market research. https://soamp.li/lYuA #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining#LeadGeneration #SalesFunnel #DigitalMarketing

4

A strong partner-led GTM strategy goes beyond just handing off leads. It’s about leveraging each partner’s strengths to provide solutions for clients. In some cases, you can co-create value propositions, bundle complementary products or services, and create a powerful differentiator in the market. #LeveragingStrengths #GTM #PartnerLedGTM

3

A Timely Direct Mail Reminder in Honor of National Poster Worker Day (July 1st) When your marketing efforts add up, so does your revenue. Our omnichannel solutions maximize your ROI by allowing you to reach your customers wherever they are - including in their homes. We're so grateful for the hardworking postal workers who help ensure our mail arrives at its destination! Check out our blog post to learn more about how direct mail can reinforce your advertising campaign. #DirectMail #Marketing #Omnichannel #NationalPostalWorkerDay

2

Brand positioning is closely linked to understanding and appealing to a specific target audience. By clearly defining your brand's position, you can tailor your marketing efforts to resonate with the desires and needs of your ideal customers. https://ow.ly/Eyhh50Sn9B2 #TargetedMarketing

7

1 Comment