Mike Golden’s Post

Another episode of the Radical Global Marketing Podcast, another slice of fascinating insight from a great marketing leader. Mike was joined by Elad Hefetz this time out. Elad is the CEO of Airfleet, a business that focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sense and generates revenue. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech. Some of the key points Elad discusses include: Utilizing customer behavior data to personalize the marketing approach and optimize customer journeys. Emphasizing the importance of understanding and adapting to the non-linear buyer's journey. Advocating for open access to informational content to facilitate customer education and engagement. Leveraging technology to identify and target specific customer personas effectively. Moving away from outdated content delivery methods like PDFs and gated content to enhance customer experience and accessibility. You can access the Radical Global Marketing Podcast via all major podcast platforms. Alternatively, click the link in the comments below. #b2bmarketing #globalmarketing #internationalmarketing #marketingpodcast

*** New episodes alert *** 🌟Local Leverage: Are marketers missing the mark with community-driven activation?🌟 🎙️ Host: Dom Hawes 🌐 Guests: Adrian Coxon CMO of EXANTE In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence. -Learn how marketing teams can better represent customer needs in product development. -Find ways of improving brand recognition in a competitive market. Understand the importance of comprehensive market research. -Recognise the importance of engaging with local communities to boost brand image and relevance. -Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction. 🎧👂 Find us on your favourite podcast platform or on our website 🌐➡ https://lnkd.in/gepBEBrH Let us know what you think! ------------------ Like this? Please comment 💬 or Repost 📬 to your network and follow us at Unicorny 🦄🎙️ and our host Dom Hawes for more goodness.

Feeling overwhelmed by your martech stack? You're not alone! In the latest MarTech podcast, Tim Hillison and Mark Ogne offer actionable tips to squeeze the MOST out of your martech investments. Here's a sneak peek of what you'll learn on the podcast: --How to identify & ditch underused tools (saving you $ & frustration!) --Training hacks to empower your marketing team --The art of martech stack consolidation (because simplicity is key!) Stop feeling like a hamster on a martech wheel! Check out the podcast here ➡️ https://lnkd.in/e3WzVQmu #marketing #martech #marketingoperations #b2bmarketing #marketingtechnology #contentmarketing

Welcome to Friday and another epispode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. For this week, I thought we'd dig into the power of personalization beyond email marketing, including personalized experiences on websites, in apps, and through customer service interactions. We'll take a look at how to use data effectively to tailor every touchpoint in the customer journey. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/gZtYrzQa We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Personalization #CustomerJourney #TailoringYourMessage

What do fishing and CX have in common? It’s all to do with customers. When we conducted our annual research into the Global State of CX this year, growing the customer base emerged as the number 1 strategic aim for our community. Many CX’ers will approach this by casting their net wider in the hope that they can simply catch more. But a spearfishing approach is far more likely to drive results.  CX expert and podcast host Nick Glimsdahl says the leading organizations are shifting their focus from aggressive acquisition tactics towards strategies that prioritize value creation. Writing for CX Network, Nick - who you probably know from the podcast Press 1 For Nick - explains how you can grow your customer base without doubling your marketing spend $$ Link in the comments 👇

Welcome to Friday and another epispode of "Practical, Actionable Marketing," the podcast that aims to provide you with real ideas that you can put into practice today to improve your marketing. For this week, I thought we'd dig into the power of personalization beyond email marketing, including personalized experiences on websites, in apps, and through customer service interactions. We'll take a look at how to use data effectively to tailor every touchpoint in the customer journey. As always, you'll find us in the usual places but here's a link to make it easy: https://lnkd.in/gzm9SDxF We appreciate your listening and let us know what you think by leaving us a comment below. And please consider sharing if you find the content helpful. Thank you! #marketingtactics #PractialMarketing #PracticalActionableMarketing #Personalization #CustomerJourney #TailoringYourMessage

Here is my first article with CX Network on How to grow your customer base in 2024.

Seriously LinkedIn folks - I need your help. How are y'all keeping up with everything GTM related these days? This topic is ballooning out of control. My feed is full of people using 10+ new AI GTM tools, crazy new automated workflows, unreal success stories of "how I 100x leads", whatever a "Claygent" is, and enough new industry jargon to fill a dictionary. If you're not chronically online and want to improve your GTM strategy where do you even start? Agency? Podcast? Guides? Newsletter? Some new prophet of product launches? Drop your recommendations in the comments. Pitch slaps and mentions of that one guy at RB2B welcome. #gtm #gtmstrategy #marketing #sales #product

How do you market a product that’s too complex to explain in a single line? During my conversation with Harsh Kishore, Director of Marketing & Strategy at LeadSquared, I discovered an insightful approach to this challenge. Harsh shared how he worked with a client offering an AI-powered tool that converts text into lifelike video narrations—a fascinating but intricate product. By identifying a gap in their messaging, he refined their strategy: redefined buyer personas, crafted tailored landing pages, and introduced a concise explainer video. The impact? Clearer communication, stronger engagement, and a surge in enterprise interest. It was a masterclass in simplifying complexity—want to learn more? Catch the full story here: https://lnkd.in/dEP-amcX

ABM is constantly evolving, and we as Marketers must keep up! DashDot is our way of helping you know what is new in the world of #ABM. Here are 5 ABM experts to learn from this month: 1️⃣ Brenen Nortje shares an ABM Play to turn your C-suite into industry thought leaders 2️⃣ Josh Weale shows how to scale personalization with your most important accounts 3️⃣ Jamie Armstrong of BICS is this month’s ABM Hero 4️⃣ SAP’s Marcelo Fernandes shows 6 ways ABM can power your #customer lifecycle strategy 5️⃣ Celia Slack shares how ServiceNow succeeds with ABM and Pursuit-based Marketing (#PBM) What are you waiting for? Head to the comments to grab your copy. P.S.: Which was your favourite article - do tell! strategicabm | Account-based Marketing Agency | Let's talk ABM Podcast | #b2bmarketing #accountbasedmarketing