Jason Ogden’s Post

🎯 CMOs: Master GTM Alignment at GTM2024! 🤝 Join us for a transformative workshop at Pavilion's GTM2024 in Austin: "Optimize Your GTM Motions to Maximize" 📅 October 16, 10:15-11:00am CT 📍 Sunflower - 4th Floor 🎙️ Led by: Shari Johnston (COO at Winning by Design) and Kelly Hopping (CMO at Demandbase) In this session, you'll learn: - How to be obtain rational alignment, driven by KPIs and processes, and emotional alignment, rooted in trust and collaboration - How to enhance performance at every stage of the customer journey, from awareness to expansion - through practical examples and a real-world case study from Demandbase’s Pipeline Builders Committee - How alignment fosters better customer outcomes, stronger internal relationships, and increased revenue Marketing leaders, this is for you. See the link in the comments to save your seat! #GTM2024 #MarketingStrategy #RevenueArchitecture

How's your Saturday going? Here's 9 new quarterly ABM strategies. I recently released The Ultimate Guide to Building an Account-Based GTM Strategy with the purpose to highlight common GTM goals and how to use those to select ABM accounts. I'm excited to add to this guide today. Inside you will get 9 quarterly campaigns tied to 9 GTM goals including: • Market Expansion • Vertical Expansion • Enterprise Expansion • Customer Retention • Customer Up-Sells • Customer Cross-Sells • Increasing Product Adoption • New Product Launches • Partnership Expansion These ABM strategies have helped generate over $40m in pipeline. And now they can be yours. Hit the link in the comments to get the guide. #abm #abgtm #gtm #gotomarketstrategy

With the spotlight often on product development, the importance of a robust Go-To-Market (GTM) strategy can sometimes be overshadowed. A well-thought-out GTM plan is crucial to ensure the preservation of product value and the continuous flow of viable leads into the pipeline. - How do you go about identifying and prioritizing your targets? - Which key performance indicators (KPIs) do you emphasize when communicating your value proposition? - Can you effectively apply your impact on these KPIs to the specific business of your target audience, rather than just their industry? Let's discuss the significance of a comprehensive GTM strategy in maximizing product value and maintaining a healthy sales pipeline. #GTM #ProductDevelopment #BusinessStrategy

Reflecting on day 1 of our marketing off-site. It reaffirmed our 2025 account-based GTM strategy. Here's a glimpse. At a high level, we covered the following: • Key partnerships • Enterprise expansion • Cross-sell + up-sell opportunities We also reaffirmed our GTM motions are events-led and partner-led. So the question now is how do we bring this all together? Because that's the problem most companies face. They have named account strategies, these types of goals and specific GTM motions that work best for them. But rarely is there a unified effort across all of these areas. This is where account-based GTM changes that. It aligns teams across accounts, GTM goals and GTM motions. Going into 2025 we're integrating our partner-led and event-led GTM motions into a unified account-based GTM strategy to hit our key metrics for success. Once finalized, be on the lookout for an example of what this looks like. #abm #abgtm #gtm #gotomarketstrategy

GTM 2024: Align, Innovate, Dominate ICONIQ Capital just dropped a goldmine of insights for 2024 GTM trends. Key takeaway? The best GTM strategies aren’t just about sales, they’re deeply integrated into product development and data-driven decision-making. This holistic approach is how businesses are winning and retaining customers. If you’re a founder, CMO, or VP of Sales: Don’t silo your GTM strategy. Embed it into every facet of your organization to drive innovation, alignment, and long-term success. Source: https://lnkd.in/g_4YJb_T #Sales, #Insights, #GoToMarket, #GTM, #Growth

🌟 Unlocking the Secrets of Go-to-Market (GTM) Strategy 🌟 From generating ideas to sealing the deal with customers to onboarding and driving value for them, the GTM process is the ultimate roadmap for product success! It's all about syncing up every aspect of your business - think software development, marketing, sales, and customer success - to make those sales soar 🚀 But here's the real magic ✨: Flexibility is key! Be focused on a specific problem and ICP, draft a tailored GTM approach to fit each unique scenario is the secret sauce. Cross-departmental alignment is key: involve your dream team in strategy sessions, and watch the magic happen ✨ At the heart of it all? Connecting your offerings with the right market to solve the BDM and buying center the biggest problem and engaging at the right time. It's all about efficiency, effectiveness, and a sprinkle of strategic genius! 💡 Ready to revolutionize your GTM game? Let's dive in and conquer the market together! 🚀💼 #GTM #Strategy #Innovation #Success

We recently met with a client who was struggling to articulate the true value of their product in a compelling way. Initially, the conversation focused on time savings and efficiencies—common selling points, but they weren’t moving the needle. As we dug deeper, we realized the real value really was in how their product enabled users to follow up with customers more effectively, leading to more transactions and a better customer experience. This shifted their entire messaging approach, and it resonated. This is exactly what GTM Partners has been talking about in their ROI framework. Traditional ROI metrics often fall short in capturing the full impact of a product, especially in a crowded market where CFOs and CEOs are scrutinizing every expense. According to GTM Partners, 60% of companies struggle to clearly articulate their ROI, leading to stalled pipelines and lower win rates. But there’s an opportunity here. It’s about moving beyond efficiency gains and directly linking your product to transformational results or revenue-driving actions. It’s this kind of value—proven, attributable ROI—that will close deals faster. How are you proving your value? #RevOps #ROI #GTM

Anne Pao advises some of the best B2B companies in the world. She understands what it takes to be successful and has a proven track record for guiding GTM teams to the promise land. Anne is hosting a workshop at Empower 2024 to teach GTM leaders how to set targets for their reps that motivate them, not scare them away. #sales #cros #vpsales #salestargets #revenue #gtm

Is a Go-to-Market Strategy Key to Business Success? A Go-to-Market (GTM) strategy is often touted as crucial for business success, but is it really indispensable? Why a GTM Strategy Matters: A well-crafted GTM strategy can streamline product launches, align marketing and sales efforts, and ensure that a company effectively reaches its target audience. However, some argue that it can also be overly rigid, stifling flexibility and innovation. I've personally found GTM super crucial & helpful in analyzing the terrain, the apt time for the launch & to know your team dynamics that can aid successful execution. What's your experience? #BusinessStrategy #GTM #Marketing #Sales #ProductLaunch #BusinessSuccess Here are the pros and cons.