Ashley Bloxham

When I started out in marketing I was really sensitive. Really thin-skinned. I was wounded by feedback (especially late feedback) that was anything less than a pat on the head for being great. I was incapable of hearing criticism of any work I had done as anything but a damning of my character. I realize I don't come out very well in this story. That's ok. This isn't really about feedback. It's about learning to collaborate. Because somewhere - I honestly don't know where or when - I learned to listen (a bit). I don't think I'm perfect at it (who is?) but I stopped bristling at an alternative approach and started to rule it in. Is that idea valid? Is it better than my original idea? I've heard some things about how some really successful companies operate on a 'best idea wins' approach. In other words, it's not hierarchical, anyone with a good suggestion can put it forward. Sometimes the people that cause the most friction are the ones that get the most done because they spark us all into action. If you want to dive into better collaboration without the huge emotional journey I highly rate Neil Stoneman's post tagged below. Also tagging Hilton Barbour as someone who (dare I say relentlessly?) challenged me back in the day and made me stand on my own feet to better defend my views but also accept an outside view. #b2bmarketing #b2bstrategy

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Scottsdale, AZ has 1,147,039 potential total joint patients. Using the right data and strategy helps you identify and communicate with these likely hip/knee consumers. Combine demographics and psychographics (collected ethically and opted-in) for insights into people’s lives that will qualify them into this audience. When you create personas of individuals including: ages, lifestyle attributes, sports & activities, purchase patterns, digital habits, etc. and apply this persona to your service area… you have an audience of people most likely to need your services. This audience is within a 30-mile radius of Scottsdale (below). This proactive approach reaches these individuals directly, strategically placing your solution in front of them, without them searching for a thing… This SEARCHLESS™ strategy generated 1923 NEW patients for one of our clients this year. QQ for you: The CORE Institute The Joint Replacement Center of Scottsdale OrthoArizona Are you reaching these people PROACTIVELY or are you just waiting for them to find you? If you’re like most groups you're trying to get in front of people only when they’re searching, you’re burning your budget while missing 80% of the audience. A direct-to-consumer strategy puts you directly in front of these people where they already go online... No search required The future of patient acquisition is SEARCHLESS™. If you're looking for an advantage, let’s talk. #totaljoint #healthcarestrategy #Scottsdale #orthopedics

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In the last 8 years, I've seen many AOV strategies fail because: ❌ The upsells weren’t relevant 💰 They were too expensive 📍 They were shown in the wrong place 🔁 There was a better type of AOV booster (tiered pricing, bundles, etc.) See below what you can do about it. What would you add to the list? #7figurefoundations #AOVboosters #onlinestore #dtc #ecommerce

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Let’s talk about the elephant in the room…Why is your well-oiled, established practice suddenly limping when it comes to new patients? Just because you’ve been the top dog for years doesn’t mean your SEO and reputation will do all the work for you forever. Google’s algorithm shifts faster than I switch between coffee and kombucha, and while you’ve been cozy and comfortable in your old ways and referral patterns, your competitor added some new doctors, has a shiny new location, hired the best digital team out there, and is out there shaking hands, kissing babies, and taking your patients. And you may not even realize it. It’s not time to panic and please stop googling quick fixes. It’s time to get smart. I’m breaking down the real reasons I’ve seen practices hit this wall and how you can get back on top and it’s not about throwing more money at it. Grab your coffee and check out my latest blog here 👇 https://lnkd.in/g_gSQsiR #HealthcareMarketing #SEO #PatientAcquisition #MarketingStrategy #PatientExperience #Ophthalmology #ENT #DoctorMarketing #PracticeMarketing

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Who is in your target account buying groups? We asked 23 healthtech marketing leaders his question and as you can see there are a lot of cooks in the kitchen when it comes to who is the buying group. 👉 90% respondents indicated that 2-7 buyers are typically involved in the decision-making process, with 50% reporting 2-4 buyers and 40% reporting 5-7 buyers. 👉 25%  identified C-level executives as decision-makers 👉 Surprisingly, the CFO emerged as the most frequently involved C-Suite executive, with 57% of respondents indicating participation. While they are not necessarily the ultimate decision-maker, they significantly influence the decision. 👉 Chief Medical Officer, CIO, Chief Nursing Officer, and Chief Digital Officer all play significant roles, each involved in over 40% of cases. We discussed these findings with the group and ten best practices emerged: 1️⃣ Developing a comprehensive C-Suite engagement plan 2️⃣ Developing a deep understanding of prospect organizations 3️⃣ Engaging early in the buying process 4️⃣ Focusing on data-driven value propositions 5️⃣ Leveraging internal champions and multi-level engagement 6️⃣ Creating targeted content for C-Suite consumption 7️⃣ Building brand credibility through thought leadership 8️⃣ Aligning sales and marketing efforts 9️⃣ Utilizing peer-to-peer Connections and References 🔟 Implementing a customer reference program You can read about these in more detail and get the full survey through the link in the comments. ⬇ #b2bmarketing #healthtech #ABM

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After a whirlwind first 90 days, I've synthesized what I've learned since making my career change to MikeWorldWide and what I'm seeing in healthcare marketing as we head into 2025. Playing it safe is no longer an option and courage will differentiate healthcare brands from their competition. #healthcare #marketing #HITsm #hcmktg #SwaayHealth

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Proud to showcase our latest PULSE report on how today’s healthcare consumers thinks about the notion of interconnected health. It’s not just about tracking cholesterol or steps—real well-being happens when all aspects of health are in sync. Our report dives into how people think about their health holistically and how it shapes their healthcare conversations. #HealthMatters #InterconnectedHealth

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We’re in the midst of the busy season in the #podiatry industry. #deductibles have been met and patients are ready to use their #HSA and #FSA funds before year end. More than likely, you’re already too busy to manage your #marketing all on your own. Let VMD Services take the marketing work off your plate so you can focus on getting even busier! We’re a full-service agency with the skills you need to keep growing your #patient list. Reach out today and let us show you how we can lighten the load so you can focus on the #feet! Consultations are always free. #podiatrist #podiatrypractice #digitalmarketing #podiatrymarketing

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MTA is Correlation based while Holdout/Incremental is Causation. Fair? The problem with Attribution being Correlation based is it will still give outweighed credit to placements like Branded Search that are naturally going to overlap (correlate) with most purchases. But anyone who's taken stats 101 knows Correlation doesn't equal Causation. There is no branded search without the marketing that precedes it. To be fair most MTA tools are starting to incorporate MMM which is more Causation focused. But MMM is backward looking and lacking context vs. Holdouts are present facing so probably still more accurate and useful (albeit still not perfect, especially for brands with longer sales cycles). Ultimately the best way to solve attribution is to view it as a puzzle where you can find answers by looking at Attribution from multiple tools/views.

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Are communication gaps compromising your clinic's care quality? The impact might be larger than you think. We obsess over optimizing patient care, but often overlook a major clinic inefficiency: poor communication systems. It's the healthcare equivalent of a slow leak – barely noticeable day-to-day, but catastrophic over time. Picture this: Your admin staff spends 10 minutes per hour calling patients to confirm appointments. That's 80 minutes daily, 6.5 hours weekly, 338 hours yearly – in a world where most people don't answer their phones anymore. Now multiply that across your staff. Suddenly, you're hemorrhaging thousands of productive hours annually on an outdated, ineffective process. But it's not just about wasted time. It's about: - Missed appointments due to failed confirmations - Revenue loss from unfilled slots - Frustrated patients bombarded with unwanted calls - Staff burnout from repetitive, unproductive tasks - Opportunity cost of not focusing on higher-value activities Each of these bleeds your clinic dry – financially and reputationally. The irony? We have more communication tools than ever. Yet many clinics cobble together a hodgepodge of outdated systems, creating information silos and workflow nightmares. The solution isn't always more technology. It's smarter integration. It's streamlining processes. It's fostering a culture where clear communication is as vital as clinical skills. I've seen clinics transform by addressing this hidden inefficiency. One small practice cut missed appointments by 30% and increased patient satisfaction scores by 25% – simply by overhauling their communication strategy. Here's my challenge to you: Audit your clinic's communication systems. Where are the bottlenecks? The redundancies? The frustration points? You might be shocked at what you uncover – and the potential for improvement. What's the biggest communication hurdle in your clinic? Share below, and let's brainstorm solutions. Your bottom line (and your sanity) might thank you.

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Thanks Terri for the conversation! Going organic is lower cost while supporting what resonates with your target audience. It reaches the silent searcher, creating a more informed prospect. Tools that capture what the prospect is thinking about further allows sales to sell with emotional intelligence. #waypointconverts #EveryAge

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Access and equity in healthcare are still big challenges in the U.S., but smart marketing can help make a difference. With targeted campaigns and thoughtful partnerships, we can raise awareness about affordable healthcare options. https://lnkd.in/e2p8YqPP

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Ramp up your Account Based Marketing strategy with these 5 Best Practice ABM tips. #ascensionstrategy #insightoimpact #abm #accountbasedmarketing https://soamp.li/lxO8 #AscensionStrategy #insighttoimpact

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Why SEO matters for behavioral health centers: Think your patients aren't searching for help online? Think again. Behavioral health and addiction treatment is an obnoxiously competitive space. Your future patients are starting their search on Google. 𝘕𝘰𝘵 𝘣𝘺 𝘢𝘴𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭𝘴 𝘰𝘳 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘱𝘢𝘴𝘵 𝘺𝘰𝘶𝘳 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘺. If your treatment center isn’t showing up in search results, guess who they’ll find instead? Yep, your competitors. Here’s why SEO is a must for behavioral health centers: 𝟭. 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 SEO helps you show up where it counts—in front of patients actively looking for treatment options. 𝟮. 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 When your on the first page of search results, it automatically builds credibility. People trust Google (even if they don’t admit it), and ranking high means you're seen as a trusted source. 𝟯. 𝗟𝗼𝗰𝗮𝗹 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 If you're not optimizing for local searches, you're handing those nearby patients to competitors on a silver platter. SEO isn’t just a “nice-to-have.” It’s the difference between meeting census and not. It’s the difference between being found or being forgotten.

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“Everybody is a marketer,” chimed a CMO from a $95mil health tech company, “no matter their background or expertise.” This generated a chorus of “amens” and a thoughtful discussion on leading through this challenge. This huddle of CMOs was way past lamentation. Even though it would be inconceivable for the CRO to offer financial advice to the CFO or the HR leader to drop security tips on the CISO, no such boundaries exist around Marketing. Marketing is fair game and everyone wants to play. Rather than fight this truth, many B2B CMOs are finding strength in acceptance and turning what could be a negative into an opportunity. Think of this as leadership jujitsu. It’s using an opponent's momentum to your advantage. Not that your fellow C-Suite members are opponents, it just seems that way sometimes. As one CMO shared, “Since they were going to weigh in anyway, I now involve my peers in all key marketing decisions.” “The remarkable part is that we now share responsibility in the outcomes, we all have skin in the game and it's not just on me,” this CMO added. Sorting through CEO suggestions The most problematic source of marketing ideas is your CEO. First-time CEOs often suffer from rapid-idea syndrome. Everything they read, every event they attend, every conversation they have results in “fresh” input for their CMO (and the rest of the leadership team). And, first-time CMOs rarely have the confidence or experience to handle these barrages. Chaos ensues. Veteran CMOs deploy a variety of approaches. One 3x CMO noted, “My rule is 50% of what they suggest I can ignore (bad idea and they forget it anyway), 40% are good ideas but not relevant at present so I park for later, 10% are smart ideas or passion projects that need to be acted on immediately.” “Amazingly, I have seen this ratio apply to my last 3 CEOs,” the CMO added. Training a meddlesome CEO In an ideal world, every CEO would be great at their job. They would know how to be a leader. They would understand their three fundamental roles: ⚡ Set a clear vision 🦋 Hire a team that can fulfill the vision 💸 Allocate resources to turn the vision into a reality Because it’s not an ideal world, many CEOs are micromanagers. Their insecurities drive them into the weeds and drive their direct reports crazy. These CEOs can’t help themselves. But CMOs can – by learning how to coach and lead their CEOs by example. Thus, I’m adding coaching expertise to the long list of must-have skills for CMOs. While I can’t possibly cover CEO coaching in this post, here are three suggestions from executive coach Susan Gurnik: 🐧 Build trust by listening deeply to the CEO 🐧 Help the CEO to listen deeply to you 🐧 Create a common language that fosters trust and understanding Susan joined us for an instructive Bonus Huddle and explained these points in depth. Let me know if you’d like a sneak peek of the recording. 

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We're scaling at a level where we realized we need some extra hands to help us stay organized. Do you watch YouTube videos on click up or notion templates? Does it irk you when you see an extra space in a sentence? Do you get a buzz when creating a more efficient process? If that's you, let's talk, we've got some winning to do.

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