Jessica Gehring

AI continues to be a powerful catalyst for innovation in the retail industry. And as Gen Z sets new benchmarks for consumer expectations, it's crucial for your marketing efforts to adapt accordingly. https://okt.to/SzkRDj #ai #commercenext2024 #genz #retailtrends #futureofretail

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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At a time when customer intelligence is critical to both marketing and commercial success, selecting data that offers the most value is crucial. Learn more about how Acxiom can help brands refine their data strategy:

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Forrester Consulting found that 9 out of 10 companies agree – data collaboration is critical to driving revenue growth. Download this study to: 🛒 Uncover top data collaboration use cases for industries with different goals and varying degrees of first-party data 💲 Learn about new revenue opportunities across customer loyalty, data privacy, product innovation, and more 🤝 Gain key recommendations on how to overcome barriers to data collaboration Download your copy:

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ICYMI, Meta released their holiday checklist for advertisers the other day. Check out our take on it for insights on prepping for this season, plus some tips and tricks for success in your marketing efforts! https://okt.to/AEos1K #MarketingTips #digitalmarketing

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Here's how you can plan, streamline, and produce impactful results without panic. 👇 #MarketingTips #RapidResponse #AgileMarketing #AutomationTools https://bit.ly/4aMQwQ0

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🚀 The 2024 CMO Intentions Study reveals that cross-functional alignment is essential for successful Martech integration. With 39% of CMOs highlighting the need for improved alignment and 40% emphasizing the importance of proving ROI, it's clear that collaboration and efficiency are key. Dive deeper into the findings and discover how to overcome integration challenges. #MarketingStrategy #CMO #Martech

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Time for B2B CMOs to rethink their approach to org design and transformation. Marketing-as-a-Service is the way forward.

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Discover how video is revolutionizing #B2B marketing! 🎥 In The Drum's discussion, Merkle's Sonya Hand and other leaders dive into the strategies behind today’s most impactful campaigns: https://bit.ly/3Brhqko

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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🚀 Exciting insights alert! 🚀 Check out the latest trends in B2B and B2C loyalty success from Ansira’s SVP of Strategy, Amy Ochoa, in EMARKETER’s lookbook “Mapping the Evolution of Loyalty Programs in 2024.” 🌟 Discover the key drivers of loyalty participation and engagement, the highs and lows of reward programs, and the strategic goals marketers aim to achieve. This is a must-read for anyone involved in loyalty marketing! Grab your copy here: https://lnkd.in/g9VZ4HAn #LoyaltyPrograms #LoyaltyMarketing #RewardPrograms

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Listening is the Heart of Growth.  After wrapping up our latest GeoEdge NPS survey, I’m truly inspired by the feedback I’ve read. The positive scores and thoughtful reviews aren’t just metrics—they’re a reflection of the trust we’ve built together. Seeing our work truly make a difference for you, our partners, is one of the most rewarding parts of this journey. To those who took the time, opened up, and offered your insights, thank you. Your honest, candid words are the driving force behind how we improve and refine our service. This isn’t just about collecting data - it’s a dialogue. Every comment you shared is valued and embedded into how we evolve as your partners. Your voice shapes how we grow as partners, and together, we’re not settling for “good enough.” The bar? It's only rising higher 🙌 #CustomerSuccess #Adquality #ListeningFirst

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💡 Are you making Martech decisions? If so, don’t miss out on Cella's latest ebook, "Solving the Martech Mystery: Strategies for Avoiding Buyer’s Remorse." Packed with actionable insights, this guide will help you sidestep common pitfalls and ensure your Martech investments deliver real value. Grab your copy today and stay ahead in the Martech game! https://bit.ly/4dNKQrh #Martech #Ebook #Cella #RandstadDigital

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Thrilled to share the outstanding #ClientWins from my team in Q1 2024! We've reached remarkable milestones across #ecommerce, #SEO, #ContentMarketing, and #PR. Dive into the highlights in Intero Digital's latest blog post!

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