Terence Einhorn’s Post

ICYMI, Meta released their holiday checklist for advertisers the other day. Check out our take on it for insights on prepping for this season, plus some tips and tricks for success in your marketing efforts! https://okt.to/bqSf5U #MarketingTips #digitalmarketing

ICYMI, Meta released their holiday checklist for advertisers the other day. Check out our take on it for insights on prepping for this season, plus some tips and tricks for success in your marketing efforts! https://okt.to/p7HdRG #MarketingTips #digitalmarketing

ICYMI, Meta released their holiday checklist for advertisers the other day. Check out our take on it for insights on prepping for this season, plus some tips and tricks for success in your marketing efforts! https://okt.to/cYDvxG #MarketingTips #digitalmarketing

ℹ️ Meta Introduces 'Growth Optimization' Feature for 'Sell' Campaigns Meta has launched a new feature for ad campaigns — incremental optimization, which helps to increase real sales growth, rather than just taking into account existing ones. This approach is based on data from ten years of tests and reduces the cost of customer acquisition by 24%. 🔑 Key points: • The model focuses on real sales growth. • Database - results of thousands of tests. • Initial tests show a 24% reduction in CPA. This tool should help you more accurately assess the real effectiveness of your campaigns and better allocate budgets. ➖➖ ➖➖ ➖➖ ➖➖ ➖➖  🏠 Ads account rental service: ☁️ For all questions : https://t.me/meuth_agency | https://t.me/ceuth_agency ☁️ Subscribe to the channel: https://t.me/wefun_agency #digitalmarketing #facebookads #googleads #marketing #facebookadsaccount #adsaccount #media

😎Meta Introduces 'Average Purchases Conversion Value' Metric for Sales Campaigns 👉Key Points: New Built-in Metric: 'Average Purchases Conversion Value' is now readily available in Ads Manager. Calculation: Divides total purchases conversion value by the number of total purchases. Previous Method: Advertisers had to manually calculate this metric or create a custom metric for the same purpose. Easy Access: Can be added to reports by customizing columns in Ads Manager. Potential Estimations: In cases of partial or missing data, Meta may use statistical modeling. 🎫Significance for Advertisers: Time-Saving: Eliminates the need for manual calculations or custom metric setup. Consistency: Provides a standardized metric across accounts and campaigns. Enhanced Insights: Offers a quick view of average purchase values attributed to ads.

Meta ads – First Time Conversions   Meta has just rolled out a game-changing update to its ads platform, introducing new attribution settings.   Key Features: • Distinction between "All Conversions" and "First-Time Conversions" • More accurate insights into ad performance and Customer Acquisition Cost (CAC) • Customizable attribution and conversion windows   Why This Matters: 1. Improved Data Accuracy: Addresses long-standing discrepancies between Meta data and backend numbers 2. Refined Performance Metrics: Eliminates inflation caused by counting all post-interaction conversions 3. Better Decision Making: Enables more precise campaign optimization and budget allocation   How to Access: Navigate to "Attribution Settings" in your ads manager to select your preferred attribution and conversion windows.   What are your thoughts on this update? How do you think it will impact your advertising strategies?   #MetaAds #PaidAdvertising #DigitalMarketing #AttributionModeling

Three key takeaways: Meta is introducing new ad customization tools. An optional incremental attribution model is coming. Direct connections with external analytics platforms are being launched. What do we think??

I spent ₹8,000/- per day on meta ads for ecommerce brand in women’s fasion category for a week and generated over 7x Of ROAS Here are few things to do while running meta ads 1- Focus more on ad creative 2- Ad structure are important 3- You need to understand data reading 4- Focus on conversion rate & AOV 5- Do the cost calculation before running the ads Will be sharing more in my upcoming post!! Stay Tuned. #facebookads #d2c #ecommerce #metaads

✨Changes to how sales are reported in Meta ads ✨ On Wednesday, Meta said it's bringing in different ways to value conversions and this work is ongoing for the next half of the year. The idea is to better see conversions that advertisers value more or less and optimise accordingly. They’ll introduce a new opt-in attribution setting for incremental conversions, to measure the impact of someone seeing an ad and going on to buy (vs those who didn’t see an ad). They’re also looking to connect up and integrate more third-party analytics tools with Facebook to help better compare results across channels. AdWeek also reported that Meta is looking at giving more weight to sales that happen within one-day of clicking an ad. While this would be useful for no-regrets purchasers, this won't be impactful for higher-ticket products or those with a longer consideration phase. What to do? ➡️Keep an eye on your accounts to see these changes as they roll out ➡️Consider how you currently track and measure sales results across channels to determine the profitability of spend. ➡️Think about how your products sell, the length of the buyer journey and the touchpoints customers go through before buying to determine how best to measure your conversions and attribution. Will these changes be useful in your accounts? #MetaAds #MarketingChannels #PaidSocial #PPC