Time for B2B CMOs to rethink their approach to org design and transformation. Marketing-as-a-Service is the way forward.
Helping CMOs achieve more with less via GTM Alignment, AI, Outsourcing, Growth Mktg & Mktg Performance Mgmt. Mktg Leader | Senior Advisor | Author | Speaker
Stunning insight from Forrester's latest CMO survey intended to surface top predictions for 2025: a Only 12% of marketing leaders believe their current org design can meet revenue targets. And just 7% feel they have the right skills and competencies. “Half will fail to fix what fails them.” Why? Because most "solutions" will make things worse: 🔄 Shuffling org charts (because that always works, right?) 👥 Moving people into roles they're not ready for • Steep learning curves • Unrealistic expectations • Setting good people up to fail 💸 Throwing money at the problem: • Hiring expensive specialist agencies • Adding more in-house headcount • Shifting program dollars to personnel undermining their ability to invest in the programs that actually drive growth Reality check for B2B enterprise leaders: it takes 3-5 months to fill and onboard critical roles followed by 1-2 quarters to see meaningful impact from these new hires Meanwhile, revenue targets loom... The result? Bloated organizations, stretched budgets, and teams still struggling to deliver results. There's a better way: Create leverage through flexible resources that scale with your needs, without the organizational bloat. Don't let 2024 be another year of failed transformation attempts. What's your strategy for creating true operational leverage? Advice: Don’t hire. Subscribe to the expertise you need. Source: Forrester Q4 2023 Demand Marketing Survey https://lnkd.in/g4wJUi_Q #B2B #MarketingTransformation #forrester #CMOStrategy #2X
