Alex Membrillo’s Post

To all of our healthcare partners and operators - A lot of you have been asking about the implications of our recent mega-expansion of capabilities as part of Unlock Health and what the data, tools, and research means for you… Well wonder-no-more as we dive right into the tech that will drive scale and success across the expanding Behavioral Health landscape and consider unique models, tech, and partnerships for health systems and hospitals to explore in Behavioral Health.

The digital-first marketing era has brought about great change in the ways behavioral treatment providers connect with patients. New technologies and strategies present new challenges for marketers responsible for answering the question: What is the best way to connect patients with care in this digital space? For the second year in a row Unlock Health has partnered with Behavioral Health Business  to survey behavioral health marketing leaders on the current state of healthcare marketing. Access these insights in the Behavioral Health Marketing 2024 Report. Download 2024 report here: https://lnkd.in/gzjj2T7Z  #HealthcareMarketing #BehavioralHealth #AddictionTreatment #substanceuse #mentalhealth

Whether you’re launching your very first treatment center or if you’ve been established for years and are wanting to grow, sometimes we all need guidance to see what we can’t see and accomplish what we can’t seem to do on our own. Never fear, professional consultants are near. In this segment, I discuss essential principles to consider when hiring a consultant for healthcare projects. In particular, I highlight why choosing the right behavioral health consultant isn’t just beneficial, but critical to success: https://lnkd.in/eB7H6XCt #PoBInsider #treatment #consulting #business

📊 Driving Insights for the Future of Behavioral Health IT 📊 At STJ Business Surveys, we’re proud to bridge the gap between behavioral health clinics and Health IT vendors by uncovering actionable insights through our nationwide EHR survey campaign. 🔹 What are we learning? From satisfaction with current systems to identifying clinics ready to adopt or upgrade their EHR/RCM solutions, our survey uncovers real-time data that highlights gaps, needs, and opportunities in the market. 🔹 Why does this matter? This data empowers Health IT vendors to align their solutions with what clinics actually need—helping to drive adoption, improve workflows, and ultimately enhance patient care. 🔹 What’s the opportunity? For our Health IT partners, these insights pave the way for targeted outreach, stronger client relationships, and innovation tailored to the demands of a rapidly growing behavioral health sector. We’re excited to collaborate with partners ready to make an impact in behavioral health care. Let’s connect and create meaningful change, together. #BehavioralHealth #HealthIT #EHRInsights #InnovationInHealthcare #STJBusinessSurveys

Looking forward to reading this report on connecting with behavioral health patients in the digital age. Get your hands on the findings from Unlock Health and Behavioral Health Business!

In the last few years, it's been great to see that behavioral health technology is advancing, expanding, and becoming more integrated into larger healthcare systems. Check out BHL's recent blog about the trends we're seeing in the industry as 2024 unfolds. #BehavioralHealth #AIIntegration #BehavioralHealthSoftware

Is your focus on mental health care overshadowed by administrative tasks? Don't let paperwork and record management detract from your patient care quality. Vozo Mental Health EHR is here to streamline your practice with solutions tailored to your needs. Our system includes: 🔍 Integrated Clinical Documentation 🧠 Specialized Templates for Mental Health 🗂️ Comprehensive Tools for Treatment Planning 📈 Detailed Outcome Tracking and Reporting 🔒 Advanced Data Security Vozo simplifies your workflow: 📂 Access and manage patient records in real-time 📝 Utilize forms designed for accurate patient assessments 🛠️ Create and follow up on personalized treatment plans 📊 Analyze patient progress with precision 🔒 Protect sensitive patient data with enhanced security Try Vozo Behavioral Health EHR and see the difference it makes in your practice. Claim your 14-day free trial and experience the change in your mental health practice operation - https://lnkd.in/gis3UJAC #ehr #behavioralhealth #mentalhealth #salesforce #ai #patientcare #healthcare #saas #pricing

We’ve just launched the 2025 Behavioral Health Marketing Budget Master Template—a #free resource designed for behavioral health organizations. We’ve done all the work to make budgeting simple this year! What’s included: • Easy-to-use template (Excel/Sheets) • Benchmark recommendations for your 2025 budget • Automatic budget snapshot for leadership presentations Get the guide: https://loom.ly/obluZmY #BehavioralHealth #MarketingStrategy #BudgetPlanning #BehavioralHealthMarketing

We hear it from clients all the time: “Behavior change is hard”. It’s a common challenge, especially in digital health, where engagement can feel like a moving target. One client came to us frustrated. They had a well-designed digital health platform, packed with features to help people manage their condition. But despite their efforts, engagement was low. Users weren’t logging in consistently, and the completion rates for key health tasks weren’t great. They tried adding more features, simplifying steps and sending more frequent reminders but nothing seemed to stick. They were stuck in an endless feedback loop. We asked a simple question: Do we really understand what is driving customer behaviour here? Without the opportunity to completely redesign the platform, we turned to proven behavioural science principles to guide and enhance the user experience: 1️⃣ Simplified onboarding: We removed unnecessary steps and focused on micro-commitments (choosing a simple preference like ‘morning’ or ‘evening’ for reminders) to ease users in. 2️⃣ Cognitive ease: We used simple, clear language and avoided technical jargon to make interactions effortless and reduce the cognitive load on users. 3️⃣ Incremental challenges: We offered small, progressively harder challenges to help users build confidence and momentum over time. It wasn’t an overnight fix, but over time user engagement increased and adherence rates improved significantly. The client was thrilled—but it wasn’t about luck or a magical feature. Behaviour change is challenging but it’s achievable when you understand what really drives your customers’ decisions and how to shape their environment to encourage better choices.  Check out our latest article where we share 5 quick wins, like these, to boost engagement in digital health. #BehaviorChange #DigitalHealth #HealthTech #EngagementStrategies #BehavioralScience #UserExperience #CustomerBehavior #HealthInnovation #PatientEngagement #DigitalTransformation #HealthcareSolutions

Nawal Roy, founder and CEO of Holmusk, on advancing behavioral health with real-world… - The Pulse by Wharton Digital Health Title: Nawal Roy on Advancing Behavioral Health with Real-World Data #Introduction: Nawal Roy, CEO of Holmusk, discusses the importance of real-world data in advancing behavioral health. #Challenges in Behavioral Health: Roy highlights the challenges in behavioral health, including stigma and lack of data-driven insights. #Holmusk's Approach: Holmusk uses real-world data to provide personalized insights and improve outcomes for patients with behavioral health conditions. #Impact of Real-World Data: Roy explains how real-world data can revolutionize the way behavioral health is treated and managed. #Future of Behavioral Health: Roy shares his vision for the future of behavioral health and the role of real-world data in driving innovation. #Conclusion ai.mediformatica.com #health #data #healthcare #behavioralhealth #mentalhealth #podcast #evidence #this #digital #apple #finance #news #digitalhealth #healthit #healthtech #healthcaretechnology @MediFormatica (https://buff.ly/3vaax4g)