The Agent Toolkit

Real estate agents - I'm not trying to be a hater... but if you've been told that the only way to reach a targeted local audience as a realtor is to pay for ads... They've been lying to you. Before you spend (more) money on ads... can I show you some content that has helped my realtor clients reach local eyes totally organically? aka - without paying for ads? Idea 1: Neighborhood spotlight reel 🏘 Idea 2: Romanticize & showcase the mundane 💞 Idea 3: Provide valuable recommendations ☕ Idea 4: Share local data 🔢 Now, there is obviously finesse here, so check out the blog (first comment) for a full breakdown on how to use these ideas effectively and stop increasing your ads budget on Instagram. #realestate #socialmediamarketing #Instagram

Real Estate Agents - do you ever feel stuck, not knowing what to post on social media? Coming up with fresh, relevant, and value driven content is hard work - so we did it for you 😉 Check out today's blog for a FULL WEEK'S worth of high-quality Instagram posts for every day of the week. Don't worry - they don't look templated at all. They DO set you up to beautifully showcase your area and your expertise. Check them out yourself or tag a friend that would benefit! https://lnkd.in/evfZZYwR #realestate #realestateagent #socialmediamarketing #leadgeneration

#realestateagents - how many agents do you know in your network that have already closed $30M in sales in 2024? What if I told you that one of our clients (and collaborators) has done just that - and that $20M of that was sourced through strategic social media marketing on Instagram? Want to learn how? Check out the blog. https://lnkd.in/eMmV-32G #realestate #socialmediamarketing

This week on the blog: 8 Reel Ideas for Real Estate Agents to Generate Leads on Instagram. 1. What’s happening this Fall in [City] 2. How to Make Friends in [City] 3. “Say what you want about [City], but I truly love my life here” ... check out the blog for all 8 (and so much more) - https://lnkd.in/eWFnvv5k #realestate #realtor #instagrammarketing #leadgeneration #reelideas

This week on the Blog - 8 Reel Ideas to Generate Leads as a Real Estate Agent - How real estate agents can go beyond trends and humor with Instagram Reels to better attract their dream clients #realestate #realtor #instagrammarketing #reelideas #leadgeneration https://lnkd.in/e5jMdMY5

Real estate agents - what automations do you use in your marketing process to grow your business? In this post, we want to share the most effective automated process that our agents use to reach and engage with their dream clients:   Lead magnets 🧲   These are free resources that you offer to your audience in exchange for their email address that you can then nurture, add to your Newsletter recipient list, or engage with. Here's a basic overview of how lead magnets work for real estate agents on social media:   01. Agent promotes the lead magnet on Instagram Post a relevant reel to catch the attention of your ideal client and add value, like: “Moving to [City]? Here's advice from someone who's lived here for X years” & include a call to action throughout the caption that says, “Comment GUIDE and I'll send over my Moving to [City] Guide”   02. Your new lead comments on your post and automatically receives a DM from you with a link to a form. We recommend that our clients use Manychat or another similar tool that makes DM automation fast, simple, and reliable. The initial CTA for your lead is super simple - “Comment GUIDE…” - and by the time they reach your form, they have enough momentum and interest in the guide, that they are usually willing to provide their email.    03. The lead fills out your form with their name and email in order to download your guide. Your email marketing platform automatically emails them the guide. Our agents typically use Flodesk as their one-stop-shop for email marketing - if you haven’t used it before, let us know and we can give you 50% of a subscription so that you can check it out.    04. Your new lead receive the guide and find great value in it. There's a little magic that happens here in terms of building trust and rapport, and establishing a relationship with this potential client.   05. They automatically receive a series of emails over the next month that are meant to add more value, nurture the relationship & give them strategic opportunities to schedule a consult with you, schedule a showing on specific properties, etc.    This process is one key part of how you passively take Instagram followers from being a cold to warm to HOT lead at scale. If you want to learn how to automate this process & take it to the next level, check out our Instagram Growth Course (Link in the first comment).   And this is part of the reason our DMs are filled with agents getting these results from The Agent Toolkit. And these are just a few from this week!    If you aren't yet a member of The Agent Toolkit, this course is best paired with the content that comes with the membership. However, if you're already creating your own content consistently that is reaching your ideal client, you'll find great value in this course. #realestateagents #leadmagnet #emailmarketing #marketingautomation

Real estate agents - what automations do you use in your marketing process to grow your business? In this post, we want to share the most effective automated process that our agents use to reach and engage with their dream clients:   Lead magnets 🧲   These are free resources that you offer to your audience in exchange for their email address that you can then nurture, add to your Newsletter recipient list, or engage with. Here's a basic overview of how lead magnets work for real estate agents on social media:   01. Agent promotes the lead magnet on Instagram Post a relevant reel to catch the attention of your ideal client and add value, like: “Moving to [City]? Here's advice from someone who's lived here for X years” & include a call to action throughout the caption that says, “Comment GUIDE and I'll send over my Moving to [City] Guide”   02. Your new lead comments on your post and automatically receives a DM from you with a link to a form. We recommend that our clients use Manychat or another similar tool that makes DM automation fast, simple, and reliable. The initial CTA for your lead is super simple - “Comment GUIDE…” - and by the time they reach your form, they have enough momentum and interest in the guide, that they are usually willing to provide their email.    03. The lead fills out your form with their name and email in order to download your guide. Your email marketing platform automatically emails them the guide. Our agents typically use Flodesk as their one-stop-shop for email marketing - if you haven’t used it before, let us know and we can give you 50% of a subscription so that you can check it out.    04. Your new lead receive the guide and find great value in it. There's a little magic that happens here in terms of building trust and rapport, and establishing a relationship with this potential client.   05. They automatically receive a series of emails over the next month that are meant to add more value, nurture the relationship & give them strategic opportunities to schedule a consult with you, schedule a showing on specific properties, etc.    This process is one key part of how you passively take Instagram followers from being a cold to warm to HOT lead at scale. If you want to learn how to automate this process & take it to the next level, check out our Instagram Growth Course (Link in the first comment).   And this is part of the reason our DMs are filled with agents getting these results from The Agent Toolkit. And these are just a few from this week!    If you aren't yet a member of The Agent Toolkit, this course is best paired with the content that comes with the membership. However, if you're already creating your own content consistently that is reaching your ideal client, you'll find great value in this course. #realestateagents #leadmagnet #emailmarketing #marketingautomation

We are excited to announce our official presence on LinkedIn. The Agent Toolkit has built a following of 40,000+ agents on Instagram, and is the #1 source for effective social media marketing strategy for Real Estate Agents. Nice to meet you!